## Spearheaded the design and implementation as well as integration of CCM Tool (Customer Communication Management Tool named as CHUB ) with 200+ banking applications/source systems, driving seamless reach with customers.## Conceptualized and led the design/implementation of a digital cross-selling/up-selling product channel, transforming it into a lucrative revenue stream ("money tree") for the bank.## Currently leading a groundbreaking Physical Letter/Print Digitization project, poised to yield significant cost savings and minimize environmental impact through reduced paper usage.## Overseeing the bank-wide implementation of WhatsApp integration, a top-priority project.With a digital mindset i am quickly picking up transformational projects and implementing in short span of time.

Handling Banking Customer Communication projects. Enabling Bank communicate with customers. # Working on Banking Process Automation projects led by emerging technologies solutions.#Partnering with business leaders to understand current processes that would benefit from automation, identifying and selecting the technologies to automate processes, and leading the execution to implement the solutions Partnering with senior stakeholders across Treasury LOBs, Data Management, Technology and other lines of business to ensure collaborative progression through the delivery lifecycle. Ensuring proper documentation of business requirements, process flows, design and other business analysis deliverables.● Owning end to end digital transformation projects enabling new high-tech technology in the core of the Banking system. Running product-specific campaigns for revenue generations to Bank.● Implementing C-HUB (Communication Hub) Banking Communication Project- a centralized communication platform for the entire Banking source system. Building communication platform for Axis NeoBankig Freecharge Product. Involve in Banking benchmarking activity with peers banks

• Worked with C levels IT Leaders.• Devise and implement content marketing strategy, with a focus on Personal Segment (segment marketing, credit card / personal loans, deposits, mortgages and key partnerships) that's engaging to clients and to support in the brand recall and consideration.• Designed and implemented end-to-end complex business analytics solutions for Banking process automations.• Conducting competitive research and benchmarking activity with peer banks to understand industry trends, competitor moves and positioning which helped banking clients to penetrate in the market.

Experience in Digital Business Transformation & Marketing Strategy in Banking Industry. • Develop measurement frameworks, metrics and KPIs that ensure marketing strategies are effective and impactful and that we're garnering increased insight around the ways that clients interact with us and the business and relationship impact.• Drive continuous improvement in marketing programs as market conditions evolve. Led by creative, innovative ideas and a desire to think outside the box.• Delivering Actionable Insights to CIO, CxO, and CTO in the Large Enterprise Segment• Helping anticipate IT problems and Identifying IT opportunities for Banking leaders.

 Involved in intensive, project-based and diversified strategy work - guided by Associate Directors and Directors in the team. Taking ownership of pieces of projects, designing and conducting analyses, doing secondary research, synthesising conclusions, making presentations. Build relationships and networks across the business and liaise with key business stakeholders on a regular basis to understand their IT needs. Develop transformational marketing strategies that put client data, analytics and insights at the centre, with clear articulation of how marketing is supporting specific business outcomes