Enhanced media visibility by 60%, securing interviews for founders on regional news channels and major publications.Led the Forbes 30 Under 30 digital PR and influencer outreach campaign, securing 100+ coverages and boosting organic search traffic by 15-20%.Orchestrated link-building campaigns through collaboration with micro and macro-influencers, increasing brand engagement by leveraging regional and niche audiences.Grew PR value to ₹5 crores, increasing visibility by 1,328.57%, and positioning the brand as a market leader.Collaborated with external PR agencies and internal teams to strategize and execute branding, product positioning, and media narratives, leading to award wins such as Startup Spotlight of the Year, Forbes 30 Under 30 recognition and World Economic Forum’s Tech Pioneer 2024.Spearheaded social listening using Brandwatch, allowing real-time adjustments to campaign messaging and narratives to optimize engagement.Secured organic interview opportunities for founders on major regional news channels and newspapers.Expanded Cat-A news coverage by 50%, reaching over 3.5 billion people—3x more than previous.Strategized and executed NxtWave’s PR plan, fostering brand trust and media visibility.Worked alongside external PR firms and internal sales and marketing managers to determine branding, product positioning, and media messages.Developed compelling press materials, including press releases, media alerts, and pitch letters, to generate journalist

Increased website traffic by 10% through content optimization and SEO-driven PR strategies.Developed and implemented social media strategies that resulted in a 10% engagement rate per post.Worked closely with the marketing team to integrate digital PR efforts with broader content campaigns, enhancing the brand's digital presence.

• Secured media coverage in at least 4 top-tier publications for each client within first 3 months, resulting in increase in brand visibility.• Achieved 8% growth in social media followers and 7% increase in organic reach for each client within first 4 months.• Secured 3 speaking opportunities for each two insurance clients within first 3 months, resulting in increased industry visibility and thought leadership.• Created presentations and press releases and communication strategies for clients from different industries like Insurance, Retail, Banking.• Created promotional materials such as publicity brochures, press releases, newsletters, handouts, and corporate video films to promote institution's activities.

• Enhanced media visibility in at least 4 CAT-A channels and online platforms for each movie launch and web series launch, resulting in creating buzz for new launches.• Implemented 2-3 successful PR campaigns or initiatives for each movie launch and web series launch, resulting in increased media coverage and audience engagement.• Improved brand recognition and recall by 17% for brand solutions through strategic branding and messaging incorporated into movie launches and web series launches.

• Collaborated with the programming Strategy, commercial & content team on FPC planning, budgets, communication plan and PR on shows.• Conducted market research and on-ground consumer studies and created detailed consumer insights.• Lead efforts to refresh brand imagery and increase relevancy among millennials.• Leveraged consumer insights, segmentation and research data to develop and update communication.• Crafted core campaign propositions and drafted creative briefs for marketing toolkit development, while curating shoulder content to amplify promotional campaigns.• Conceptualized and implemented brand campaigns to maintain brand positioning, increase awareness, and ensure consistency.• Took charge of ideation, writing, and development of new television shows, ensuring creative excellence and alignment with brand objectives.• Supervised the creative workflow and deliverables for projects while keeping in mind timeframes, budgets, and aesthetic benchmarks.• Ensured consistent, high-quality television content with creative and executable ideas.

• Worked with Times of India, Hyderabad supplement for both Print and Online Edition and was• Involved in Reporting stories for print and producing video stories for Online and Facebook Page.• Covered special events, interviews, and produced special stories/short documentaries. Interviewed Film Actors, Cricketers, and other celebrities.• Worked closely with Editor during Newsroom discussions, handling tasks such as conducting research, fielding reports and using Editorial skills for story leads.• Developed and pursued stories independently and for assignment, covering a range of topics. Interviewed sources, contacts, and leads to gather information for stories.• Wrote and produced short-form content, sizzle reels, and image spots.• Reported and penned front-page breaking news stories and provided real-time updates online.• Gathered information and video material required as well as created high-impact scripts for review and approval by editors.• Combined video, audio, and graphics to effectively convey each story.• Wrote, produced, and cut concepts and spots for show launches, current shows, and advertiser-sponsored campaigns.• Collaborated with various industry leaders and experts to gather multiple perspectives on issues.

• Collaborate and network with all the regional newspapers and media outlets to promote the institution’s brand and spread awareness about the institutional activities and achievements whenever required.• Keep a track of all the academic excellence and students’ achievements and document them for future reference.• Plan and strategize marketing and publicity campaigns to build a sense of loyalty and trust for the brand.• Organizing and attending promotional events such as press conferences, student fairs, exhibitions, tours, and visits.• Writing and producing marketing material like ads, creative layouts, and press releases.• Preparing publicity brochures, press releases, newsletters, handouts, and corporate video films to promote institutional activities.Prepare an event wise media plan and shortlisting the newspaper and journalist to get substantial visibility.• Deciding on the right place and platform to promote the institution's brand and other marketing material to draw a greater publicity mileage.• Maintain and manage the reputation of the institution and continuously work towards creating and ameliorating the goodwill of the organization.• Strengthen the credibility of the institution by creating a favorable public image.• Manage and handle the crisis and other problems involving students, parents, and teachers, without causing damage to the reputation of the institution.• Prepare a press kit for journalists who come to cover the institutional activities and coordinate the communication between the management and media team.• Create a communication plan and budget required for promotional and public relational activities for that financial year.