Consultancy in the area of Brand & Product strategy and management, Marketing Communication with special focus on Digital

Responsible for marketing of Hotels Division, Resort Marketing and Digital. Heading the new web platform project based on Adobe Experience Manager.

Incubated and built Qanda Communications Pvt Ltd, a digital start up offering innovative digital marketing solutions to its clients in India and abroad. The organization also designs & builds complex web applications in the cloud.1. Have put together a small, dedicated, long serving team of professionals in design, technology and content2. Client roster from India and abroad3. Worked with clients like Vodafone India, Samsung, Western Union, Reynolds on web development & developing online marketing programs 4. Developing a cloud based ERP solution for a UAE based steel fabrication group (2 year development worth INR 10 million)5. Shortlisted by a health care start up to build out a cloud based Longitudinal health & Analytics backbone to drive better health outcomes (INR 25 million project)

Rage Communications is an integrated technology company delivering digital solutions to clients globally. With revenues today in excess of INR 500 million, it has offices in India, Singapore, Australia and the Middle East. Rage designs, develops and executes Web Marketing programs, Websites, Mobile solutions, Web Applications straddling multiple platforms and development environments.Key Responsibilities1. Head of web strategy & online marketing communication within Rage for Citibank and CitiFinancial engagements across the globe.2. Business Development for the company from July 2006.3. Reported to Director and the Company BoardAchievements1. Formulated & executed a GTM strategy & global delivery model for Rage 2. Leveraged the India relationship to garner assignments from Citibank in Singapore, Hong Kong, EMEA and Australia. The headway Rage made with Citibank Australia saw it open an Australia office in 2009 and establish a presence in Singapore in 20103. Formed scalable and impactful partnerships with marquee clients like Citibank, ABN Amro, Jones Lang LaSalle, Citifinancial, Aurobindo Pharma, LifeCell etc.4. Built a strong, multi faceted team of 150 professionals with an average career span within Rage of 3.5 years as of December 2008. Today the team is 250 + strong. 5. Recognized with a promotion to AVP within 9 months of joining

G M Pens are the exclusive licensees for the Reynolds brand of writing & drawing instruments in the Indian sub continent. They are the volume & value leaders in the utility pen market. They also have a vast range of children’s drawing & coloring products, office writing instruments, art material and office stationery. Key ResponsibilitiesReporting to The Vice President – Marketing the key responsibilities were: 1. Brand Stewardship for the Reynolds Mother Brand and it’s sub brands2. Responsible for all brand promotion, advertising and media spends3. Designed, set up & ran Write Site, the retail venture for writing instruments from Reynolds4. Responsible for online initiatives of the companyAchievements1. Unaided recall of the Reynolds brand was at 98% of core TG during this period2. Reynolds had 48% of the utility pen market by volume and 36% by value3. Spearheaded Reynolds’ foray into the Gel pen category4. Established Reynolds as a key player in the Rs 5 price point with the launch of the ‘Fusion’ brand. Brand quickly rose to become our second largest selling pen5. Retained 045 ball pen volumes at 80% of peak volumes ever achieved since its launch in 1986. This was the largest selling pen brand in India during my tenure.6. Conceived and conducted the All India Reynolds Scholarships in the year 2000. Increased participation 5 fold within 4 years. The event was instrumental in increasing brand awareness to near total and in aiding secondary sales within the targeted cities7. My results with the retail initiative have persuaded the company to expand the concept nationwide. Write Site now has over a dozen stores across India.

Key Responsibilities: Reporting to the Head - Marketing, the key responsibilities were:1. Responsible for marketing function for Hotel Sales of Resorts across the country2. In charge of local Lead Generation Activities for the timeshare business across India3. Manager in charge of “Wonder Breaks” a short-term holiday product4. Was deputed to Mahindra Sega (a joint venture between The Mahindra Group and Sega Games of Japan) to set up and steer marketing efforts for its gaming centers Achievements:1. Streamlined Hotel Sales Marketing to the point where we sold out resorts in off season through targeted marketing activities2. Increased share of local lead generation contribution 3. ‘Wonder Breaks’ was brought under the core Club Mahindra brand as a new product ‘Club Mahindra Minis’4. Pushed up revenue by 20% in 6 months and grew sales of Coke sold at Sega gaming outlets by 10 times

Key ResponsibilitiesReporting to Sr Manager (Marketing) the responsibility was to (1) Develop and manage product management systems for various brands of HLL (2) Develop marketing plans and supporting regions in its execution (3) Development and execution of social marketing plansAchievements1. Aided the development of formalized planning, brand and sales management system for HLL2. Developed market of Saheli Oral Contraceptive Pills, Haemopack blood bags, Ceredrain hydrocephalus shunts & Sutures3. Rationalized distribution during my Sales tenure in Mumbai & launched Sutures in the Western Region4. Independently handled technical training for all Medical Products across India5. Involved in setting up a Health Care Social Marketing Franchise for HLL in India6. Launched Ustad which grew to be the largest social marketing condom in the country subsequently7. Developed Moods and Deluxe Nirodh brands of condoms and Saheli brand of Oral Contraceptive Pills to respectable national level brands