Currently, leading the development and execution of Eastman Auto & Power's channel strategy, where I focus on the following key areas:Expanding Market Reach: Spearheading the growth of the company’s distribution network to enhance market penetration and access new customer segments through B2B, B2C, and project-based channels.Driving Smart Retail Channel Growth: Innovating and scaling new channels such as e-commerce and alternative retail models to unlock new revenue streams and broaden market reach.Optimizing Channel Performance: Analyzing market dynamics, competitive landscapes, and channel effectiveness to identify growth opportunities and enhance revenue-generating strategies.Collaborating for Success: Working cross-functionally with teams to ensure seamless alignment in strategy execution, while cultivating strong relationships with both channel partners and internal stakeholders.Data-Driven Decision Making: Utilizing analytics to track and refine channel performance, ensuring that strategic decisions are based on actionable insights to drive continued growth.

• Develop and manage channel partner programs, including recruitment, onboarding, training, and support.• Create and execute channel marketing campaigns.• Manage channel partner relationships.• Forecast and track channel sales performance.• Analyse channel data to identify trends and opportunities.• Develop and implement channel sales strategies.• Work with cross-functional teams, such as sales, marketing, and product development, to ensure alignment and support for channel sales initiatives.

Acted as a change agent, driving business growth across geographies and channels through visionary leadership and strategic initiatives.Accountable for the P&L of the region, implementing effective sales strategies and optimizing distribution, pricing, and inventory management.Built and developed sales managers, fostering a high-performance culture and resolving conflicts to achieve sales targets.

Spearheaded strategic and operational initiatives to drive sales performance across diverse geographies and channels.Collaborated with cross-functional teams to ensure seamless execution of sales forecasting, distribution planning, pricing, and inventory management.Developed field force competence and implemented effective channel sales team programs, resulting in increased market share and revenue growth.

Successfully drove annual sales of INR 300 Crores for Windows phones, implementing innovative sales strategies and managing key customer relationships.Led a team of sales professionals, providing coaching and guidance to optimize performance and achieve targets.Collaborated with internal stakeholders to identify market trends, develop marketing campaigns, and drive product awareness and adoption.

Executed sales deliverables for various geographies, achieving an annual turnover of INR 300+ Crores and gaining 14% market share.Strategized and implemented the "Flame of Asha" CSR campaign to enhance the brand image of Asha range of phones.Built strong relationships with key customers and distributors, driving market expansion and achieving revenue growth.

Managed sales operations for premium paid satellite radio services, overseeing a revenue of INR 5 Crores annually.Developed and cultivated relationships with key modern trade retailers such as Vijay Sales, Home Solutions, Spencer's, and Croma, resulting in increased sales and market penetration.Implemented effective sales strategies and promotional campaigns to drive customer acquisition and retention in the Western region.

Managed sales and marketing activities in South Mumbai, driving annual revenue of INR 56 Crores and achieving a 45% growth in value.Developed and executed sales strategies to maximize customer acquisition, retention, and revenue growth in the prepaid segment.Built and maintained strong relationships with key accounts, distributors, and channel partners, ensuring effective market penetration and customer satisfaction.Collaborated with cross-functional teams to launch new products, promotions, and campaigns, resulting in increased market share and brand visibility.

Led territory sales operations, overseeing a specific geographical area and achieving consistent revenue growth.Implemented sales strategies and tactics to drive market share and sales performance in the grooming, personal care, and battery segments.Collaborated with distributors and retailers to optimize product placement, merchandising, and promotional activities.