Vp Marketing
CurrentEstablish the online marketing divisionManaging the following tasks:• Managing the yearly budget of marketing • Media buyers Team – Training all media buyer team and focus on Mass/Targeted/Premium online channels to reach best CPM rated with best ROIs, focusing on Asia/GCC/EU/Pacific markets • PPC Team – Google/Yahoo/CPC networks• Social Media Team - Faceboook/Twitter/Linkedin• RTB Platforms • Remarketing - Build strategy of remarketing for Sales & Retention (Active & Inactive clients)• Affiliation team – targeted traffic for financial products• Mobile media buyer team - to buy CPI traffic for IOS and Android• Email Marketing - sending mailers to Xtrade database on daily basis (Newsletters)• Marketing operation team – studio: produce new creatives,videos, funnels/web product/Application• Business develop management, establishing new markets and finding traffic opportunities • Create and manage online marketing technological solutions – implement Ad-Server / Affiliate Platform / API integration to different online marketing verticals/ Business Intelligent (BI) tools to improve business results/KPI/ROI.• Brand Develop strategy, business corporations
