CEO of Carrar a provider of innovative Two Phase cooling solution for the Automotive Industry. Previously founder and CEO of my6snese a Software as a Service vendor and early developer of Artificial Intelligent technology for media companies at the content based advertising (Native Advertising) space. Avinoam Rubinstain was the founder and CEO of Atrica, The leading Carrier Ethernet company. Rubinstain served in senior positions at 3Com as Vice President and Product Platform Manager for Voice and WAN Group, he was responsible for LAN telephony. Rubinstain also served as General Manager of NiceCom Division (NCD) which was responsible for LAN ATM and Converged Networking solutions for carrier and large enterprise customers whose annual turnover was in excess of $200 million. Rubinstain's association with 3Com began in October 1994, with their acquisition of NiceCom Ltd, an israeli company he had co-founded in 1989 and in which he served as VP R&D. Prior to NiceCom, Rubinstain had worked as a senior technical staff member at Fibronics, where he led several FDDI developments (1985-89) and as a technical staff member at the Technion Digital Signal Processing Laboratory (1982-85). Rubinstain was awarded a B.Sc. degree in Electrical Engineering from the Technion-Israel Institute of Technology, where he also completed the course work for an MA in Electrical Engineering.