Elewaze is a boutique advisory firm and venture studio focused on helping leaders build social-purpose businesses and become success stories of the new economy. We help influential creators and leaders to invent, launch and grow their visionary businesses, products, and platforms that propel an innovative and sustainable future.One of the many highlights include, successfully advising and supporting the growth of Rukus Avenue Music Group in Los Angeles through strategic partnerships and design services, resulting in the group expanding from an artist management company to five community and technology enabled sub brands. We launched a ticketing platform for virtual concerts, grew an online radio platform to 8 million monthly listeners and forged partnerships with the White House, Indian Film Festival of LA, Warner Music Group, Dash Radio, Netflix and the NBA, to create new streams of revenue.

Lead the set-up and growth of BCG’s new Design and Innovation Studio in India (which is one of three global studios based in Bangalore, Madrid and Atlanta), overseeing a multidisciplinary team of strategists, designers and technologists, and contributing to the successful launch of multiple businesses and innovation initiatives which increased revenue and global business growth, including a co-creation lab / production facility which researched emerging tech to work on imagineering projects like conceptualising smart cities (NEOM City, Middle East), Reinvigorating Retail and Tourism though the Metaverse (Orchard Street, Singapore), Super-apps, Digital transformation and urban community design (Addis Ababa, Ethiopia), AR Data visualisation and Digital Twinning for the Mining Industry (Exxaro, South Africa), IOT and Sensors in Beer production optimisation (Carlsberg, Germany), and much more.Additionally, as Center Head of the Bangalore facility, I brought together consulting and service business teams (data & analytics/research/design/product/SME) to create a space, focused on tackling multidisciplinary projects and creating new service offerings to take to market collectively, breaking silos and creating cross collaboration and upsell opportunities between BCG's service businesses, creating innovation transparency and reducing costs by not reinvesting in same technologies, lead design and brainstorming workshops to prototype new digital products that enable the consulting pipeline.

Identified new opportunities and acquired new clients by pitching creative solutions which resulted in the expanded business into South East Asia and North America. Built strategic studio partnerships to increase business, provide end to end solutions and work on larger projects. Liaised with clients during the sales cycle to ensure efficient on-boarding and successful customer feedback loops which reduced the client drop out rates and improved quality. Monitored the creative budgets, project schedules and vendor pipeline to ensure all projects were delivered within the projected parameters. The studio optimization lead to changes in the staffing model by utilizing more project based remote workers which reduced studio costs. Enabled the creative team of creative directors, art directors, designers, writers and strategists to deliver more advanced and better work using brainstorming sessions, team meetings, and other strategic tools. Transformed rough ideas and concepts into actions, projects, and completed products or messages.

Setup the vision for the content division at Prime Focus Technologies where we transformed enterprise brands into content destinations. Crafted, pitched and sold content strategies and ideas to networks and brands that required large scale creative production capabilities on long term retainers, including a 2.6 million USD annual retainer for digital video content creation and delivery for Tata Sky Active channel. Additionally we enrolled Amazon for our content localization services. Setup and aligned the various departments (art, design, copy, production) for the new content initiative and ensured timely delivery of assets at international quality standards. Worked with the sales and marketing teams to ensure clear representation of our vision and capabilities.Recognized with the Excellence Award for the Best Performing Team, for streamlining processes and resources to scale revenue and operations, improve quality and reduce studio costs.Clients:Tata, Godrej, Aditya Birla Group, Flipkart, Amazon, Times Group, Star, Unileverwww.primefocustechnologies.com

Identified areas of innovation and implemented creative tech solutions to reduce costs and increase quality output from Flipkart's pan india content and photo studio operations. Lifted up the fashion quotient and appeal through the right styling, imagery and video content on the mobile and web platform. Structured, lead and mentored teams of stylists, photographers, graphic designers, graphic artists and animation artists. Worked with the category sell-side, category marketing and the product team to improve the fashion and lifestyle shopper experience; with a focus on the mobile app experience. www.flipkart.com

Conceptualised and directed the campaign launch for one of India’s top electronic music festival, Enchanted Valley Carnival, which resulted in about 50k+ likes in Facebook,1000+ Twitter followers within the first three days and a sale in 25,000 online tickets. Rebranding and ad campaigns for ideatelabs resulted in a 50% increased brand image and awareness across all digital platforms.Clients:Axis bank, Dharma productions, Jewelry Forever, Enchanted Valley Carnival, Times Group, Lodha Groupwww.id8labs.com

Setup and grew the creative division of Mango Learning Games, where I was hands on in crafting the game design, user-experience, designing UI’s, 2D/3D assets and illustrations that met international quality standards. We created a cloud based educational platform, co-created a custom tablet for students and published 16 Math apps (K-12) in one year.Revamped "Don 2" & “Happy New Year” the smartphone 3D Unity games promoting Bollywood top grossing films. Each game was built in a span of four months and launched as teasers building up to the movie release.Clients:Disney, Zynga, Hungama Entertainment, Mango Learningwww.gameshastra.com

Co-lead the art and design team to execute India’s first and largest virtual world at Customer Centria. The GoJiyo project launch was awarded Overall Best IT Project at the 2011 PCQuest Best IT Implementation Awards. Additionally, the project’s digital ad campaigns and marketing efforts resulted in 210,000+ Facebook fans and a database following of 550,000+ users.Clients:Godrej, Axe, Titan, ICICI bank, Being Human, Cottonworld, Taj, Cromawww.customercentria.com

Conceptualised and directed a campaign for Makemytrip.com which addressed the rising vandalism of India’s national monuments by providing a digital graffiti space that mimicked the monuments, for people to creatively express themselves and learn to respect their cultural heritage. The campaign won four awards including a Gold at the 2011 Olive Crown Awards in the Digital Category, and a Silver at the 2011 BBC Campaign India Digital Media Awards in the Best Integrated Online Campaign.Conceptualised a campaign for BharatMatrimony.com that playfully helps singles discover the type of partner they fancy and receive surprise offline and online communications from their selected partner. The campaign won Mobile Campaign of the Year at 2011 WAT Awards and Media Innovation Award (Silver) at the 2011 BBC Campaign India Digital Media Awards.Clients:Budweiser, Mastercard, Van Heusen, ICICI, Turner, Marico, The Leela Kempinsky, Titan, ESPN, Wipro, The History Channel, Bharat Matrimony, MakeMyTrip, Castrolwww.webchutney.com

Pitched, designed and executed Ad campaigns for CNN (Joe Behar Show) and HBO (The Ricky Gervais Show), which were custom made for the digital billboards in Times Square, NY. The campaigns resulted in repeat business from both networks.Single-handedly designed and executed A&E's (Dog the Bounty Hunter and The Jacksons) online banner Ad campaigns and social media campaigns in one week. Praise of the design and recognition of the client resulted in repeat business.Clients:FOX, HBO, CNN, Universal, Lions-gate, A&Ewww.coldopen.com

Designed innovative advertising solutions for partner product companies to embed into their technology, to help brands reach audiences in uncommon forums like customisable music players and chat messengers. My design of AOL Instant Messaging chat expressions for the Sony Cybershot interactive campaign resulted in 30,000 downloads and 52 million impressions.Clients:AOL, Universal studios, Warner Brothers, Sony, Lionsgate, Paramount, New Line, MGM, Fox, Disney, NBA, ESPN, Bank of America, Hummer, Toyota, Ford, Coke Cola,www.petroldesigns.com

Clients: Palms Casino, Sony, Radisson Hotels, St. Regis Hotels, Toyota, Sheraton Hotels, ABC, Disneywww.intellixmedia.com