Aviral Gupta Email & Phone Number

Leander, Tx, Us

Bentonville, Arkansas, Us

Strong experience in launching Large scale products in Walmart which are yielding upwards of $Bn in Incremental sales.Responsible for E2E product launch of our Merchant facing application - eCOM Channel Decision- Led the discovery and Delivery of Contribution Profit Calculator for eCOM channels - 1P, 3P and DSV- Currently leading the discovery of UX for Store Assortment Optimization for Store Merchandizing

Bentonville, Arkansas, Us

Butzbach, Hessen, De

- Delivered the MVP of the Omnichannel SaaS Product for our Target market – US & Germany- Led the development of the Order Fulfillment ‘Deliver’ app which is used by Store associates of our clients (mid-market retailers) in fulfilling ROPIS (Reserve Online Pickup In Store) and BOPIS orders- Successfully enabled the launch of the app on the iOS app store.- Responsible for defining and measuring the OKRs for the ROPIS value proposition. - Launched the Analytics app for customers to measure success of their Omnichannel OKRs.- Led the delivery of the product’s advanced Segmentation Engine for segmenting and targeting shoppers based on static and dynamic rules. - Enabling our clients succeed using continuous feedback and bringing feature enhancements based on overall product priority.

Welwyn Garden City, Hertfordshire, Gb

Launched the next generation Order Fulfilment Platform and APIs for Tesco. o Specifying detailed requirements for current and new APIs.o Defined the high-level interaction model from a Product perspective.o Identified capabilities of the sub products within OFS Product.o Detailing Epics and User stories mapping to the capabilities and working with engineering teams to deliver those as per the product releases planned.Responsible for defining & measuring the OKRs and the Product Roadmap & Capabilities for Control Tower and Promise Execution within the Order Fulfilment Service.Launched the new responsive Tesco Clubcard Boost site for the UK- Collaborate with the business, user experience and engineering during discovery to assess value, usability and feasibility of product features- Ensure product alignment with the overall business objectives and goals..- Employ data to identify and validate solution hypothesis using A/B and MVT testing and accordingly improve KPIs & key metrics.- Liaise with engineering to create business and customer requirements into achievable user stories. - Work closely with Marketing and/or the business to launch product/features and ensure their adoption.- Co-ordinate post-launch activities to validate that the product works as designed and that operational processes are streamlined for a successful user acceptance. - Manage the development of user training materials and train users on new product features,

Purchase, New York, Us

Bangalore, Karnataka, In

Successfully developed and managed marketing strategy for the vertical to increase customer awareness,preference and purchase intent. Focused broadly on the following areas :Strategic Marketing – Played a pivotal role in designing and executing the ‘PACE ahead of CONSUMER’ campaign for the CPGvertical. Dexterously managed Content and Site design for the CPG Vertical for wipro.com. Spearheaded numerous Customer Webinars, Customer Campaigns and Road shows. Co-designed – ‘Touch Tomorrow’ –futuristic Customer Innovation Lab at Wipro. Created Brochures, Flyers, Logos and advertising collateral for Customer Visits. Implemented sales enablement plan to ensure sales force has the training materials and tools requiredfor successful execution of growth objectives.Event Management - Efficiently supervised Wipro’s largest business event for CPG vertical – ‘CONCLAVE 2010’. Designed and Managed the CPG Booth at ‘ORACLE OPEN WORLD’ -2009, San Francisco, US. Supervised the ‘Supply Chain & Logistics Convention’ for Consumer Goods at Dallas, US. Extensive Liasoning with advertising and creative agencies for Content Creation. Analyst & Public Relations - Proficiently handled relationship with Gartner and Forrester Worked closely with Central Marketing Team to create Print Ads, Press Releases for the CPG Vertical.

Bolton, Lancs, Gb

Developed an application to address the pain points of Bakery Manufacturers at a sub-daily level. Working on Customer Engagement, Business Process Study, Problem Identification, Process ideation, Use Case Development, Solution Definition, Solution Development and finally Customer Buy-In.Integrating sales and operations with production planning process in SAP at sub-daily level.Executed 'User Acceptance Testing' for the entire Business Application.Prepared the 'Go-To-Market' Strategy for the application. This included creating solution demos, brochures, organizing roadshows for onboarding prospective customers.Trade Promotion Management: Developed an ROI Analyzer tool

Ghaziabad, Uttar Pradesh, In

Below the Line analysis of the brand "Coolers-Fresh Fruit Juices" and its Consumer Behavior Study; Steered Launch activities for the brand 'Coolers'and Analyzed the effectiveness of sampling activity, cart activity and other consumer Promotions.Coordinated with sales and supply teams to ensure adequate Supply in tune with demand and Sales Analysis for Coolers. Designed and executed sampling campaigns as part of the Marketing Team. Resulted in conversion of 45% sampling to sales with sales of over Rs 50000 in just 3 days at Dilli Haat.

Mba, Marketing And Operations

B.Tech, Electrical, Electronics And Communications Engineering