I'm a commercial strategist with a strong tech foundation, I thrive at the crossroads of technology, business, and human understanding. Starting in software engineering, over time, I learned that the best innovations blend technical feasibility, commercial viability, and genuine value.In addition to my consultancy work, I'm a co-founder of a venture studio committed to cutting through market noise. Our mission is to build and launch businesses that stand out for their clear, sharp focus on ROI and genuine value.My experience while serving on boards has enriched my insights into governance and strategy, enhancing my ability to anticipate challenges and drive growth.