• Led a marketing team of 3 members in delivering marketing campaigns through social media, email, PR, influencer, user-generated content and referral, increasing sales by 3 times.• Strategized Go-to-Market plans in 5 countries, including developing buyer persona, creating positioning and messaging and drafting promotional plan etc.• Represented Nreal to work with global telecoms like Verizon, Vodafone, LGU+ and KDDI to coordinate marketing plans and resources.Project ExperienceNreal Light AR Glasses Product Launch Campaigns in South Korea, Japan, Germany, Spain and AmericaResponsibilities• Go-to-market strategy: Identified value proposition and buyer personas, generated a promotion campaign consisting of goal, target audience, key message, communication channel tactics and a timeline Gantt chart.• Social Media: Generated a social content calendar and increased awareness through both organic posts with UGC campaign and paid ads.• KOL: Created review and unboxing guide, scouted, approached and negotiated with influencers on YouTube, Twitter and Instagram and monitored content quality.• PR: Summarized news-worthy PR hooks and created a media kit with eye-catching marketing collateral.• Website: Collected email leads during pre-launch phase and drafted wordings and creatives for every launch in a new country.• Email: Generated an email calendar, drafted up email content and sent email blasts to convert leads into sales.• Partner Collaboration: Worked closely with global telecoms like Verizon, Vodafone, LGU+ and KDDI to coordinate marketing plans and resources.Results• Drove 7million exposure and over 3000 followers in total across all social media platforms.• Generated 3000 sales leads, exceeding sales goal by 50% in the first month.

• Built, implemented and improved creative and effective social media strategies, doubling followers on Twitter and LinkedIn.Project ExperienceNreal Light AR Glasses Developer Kit Launch Campaign WorldwideResponsibilities• Marketing Strategy: Implemented vertical marketing, targeting AR/VR enthusiasts and developers with USPs and a variety of AR content through the AR/VR communities and groups.• Social Media: Conducted media buying, targeting AR/VR enthusiasts and developers and competitors' followers, driving traffic to the company website.• KOL: Reached out to YouTubers, journalists, and bloggers in AR/VR niche to arrange product reviews and CEO interviews.• Community: Engaged regularly in the AR/VR communities on Slack, Discord and Facebook groups.• Email: Created sales-driven emails with promotions like seasonal gifts and referral discounts.• Partner Collaboration: Worked closely with partners from Unity, Qualcomm and Deutsche Telekom to launch a Mixed Reality Developer Program.Results• Drove 3million exposure and over 2000 followers across all social media platforms.• Generated 1500 sales leads, exceeding sales goal by 30% in the first month.• 500 companies scouted, 150 applied and 14 selected, bringing 20 new AR apps to the market.

• Responsible for influencer marketing in Taiwan, America and India.• Worked closely with influencers to ensure seamless and creative ad integration, achieving record high ARPU in Taiwan.• Improved click-through rates by 5 times through UGC campaigns.• Analyzed data (CPM/CPC/CPI, PV/UV, IPM, ARPU) to optimize current and future strategies.

• Led the Taiwanese team of 5 members while achieving the top sales across all teams.• Planned and launched online and offline campaigns, including scheduling email blasts, social media posts and initiating offline events, boosting page followers by 200%, group followers by 300% and sales by 300%.• Presented “Australia Weekly Highlights” through analyzing news-worthy articles and English-to-Chinese translation, achieving nearly 30k views on YouTube.

• Handled 150 students' school and visa applications, increasing school acceptance by 10%.• Organized 2-3 events per month including school seminars and employment workshops to assist students face to face.

• Managed CRM of 5000 networking contacts and maintain relationships with seasonal greetings. • Structure bilingual brochures and target clients through email marketing. • Presented alongside Lawyers at Taiwan Age Care on the elder related legal matters.