Avis Hung Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Taipei City, Taiwan

• Led a marketing team of 3 members in delivering marketing campaigns through social media, email, PR, influencer, user-generated content and referral, increasing sales by 3 times.
• Strategized Go-to-Market plans in 5 countries, including developing buyer persona, creating positioning and messaging and drafting promotional plan etc.
• Represented Nreal to work with global telecoms like Verizon, Vodafone, LGU+ and KDDI to coordinate marketing plans and resources.Project ExperienceNreal Light AR Glasses Product Launch Campaigns in South Korea, Japan.
• Go-to-market strategy: Identified value proposition and buyer personas, generated a promotion campaign consisting of goal, target audience, key message, communication channel tactics and a timeline Gantt chart.
• Social Media: Generated a social content calendar and increased awareness through both organic posts with UGC campaign and paid ads.
• KOL: Created review and unboxing guide, scouted, approached and negotiated with influencers on YouTube, Twitter and Instagram and monitored content quality.

Beijing, China

• Built, implemented and improved creative and effective social media strategies, doubling followers on Twitter and LinkedIn.Project ExperienceNreal Light AR Glasses Developer Kit Launch Campaign WorldwideResponsibilities
• Marketing Strategy: Implemented vertical marketing, targeting AR/VR enthusiasts and developers with USPs and a variety of AR content through the AR/VR communities and groups.
• Social Media: Conducted media buying, targeting AR/VR enthusiasts and developers and competitors' followers, driving traffic to the company website.
• KOL: Reached out to YouTubers, journalists, and bloggers in AR/VR niche to arrange product reviews and CEO interviews.
• Community: Engaged regularly in the AR/VR communities on Slack, Discord and Facebook groups.
• Email: Created sales-driven emails with promotions like seasonal gifts and referral discounts.

Beijing, China

• Responsible for influencer marketing in Taiwan, America and India.
• Worked closely with influencers to ensure seamless and creative ad integration, achieving record high ARPU in Taiwan.
• Improved click-through rates by 5 times through UGC campaigns.
• Analyzed data (CPM/CPC/CPI, PV/UV, IPM, ARPU) to optimize current and future strategies.

Melbourne, Australia

• Led the Taiwanese team of 5 members while achieving the top sales across all teams.
• Planned and launched online and offline campaigns, including scheduling email blasts, social media posts and initiating offline events, boosting page followers by 200%, group followers by 300% and sales by 300%.
• Presented “Australia Weekly Highlights” through analyzing news-worthy articles and English-to-Chinese translation, achieving nearly 30k views on YouTube.

Brisbane, Australia

• Handled 150 students' school and visa applications, increasing school acceptance by 10%.
• Organized 2-3 events per month including school seminars and employment workshops to assist students face to face.

• Managed CRM of 5000 networking contacts and maintain relationships with seasonal greetings.
• Structure bilingual brochures and target clients through email marketing.
• Presented alongside Lawyers at Taiwan Age Care on the elder related legal matters.

Bachelor Of Business, Accountancy, Distinction

• Top 5% of academic performer of Business School (Accountancy). • Dux Award 2014 and Valedictorian of the year. (GPA7/7 - Average 85/100)

Product Marketing Core

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Advanced Diploma Of Translating, Translating

Accredited translator by NAATI 2018: Written translation from English to Mandarin.