Avis Ballard Email & Phone Number

Marietta, Ga, Us

+ leads as the primary liaison for comprehensive creative direction and brand design execution for top pharmaceutical companies, ensuring a seamless visual identity and educational experience across various marketing channels+ engages in hands-on design work for patient and provider communications+ leads and mentors the design team, cultivating a creative and collaborative culture to achieve project objectives+ builds relationships and collaborates with cross-functional teams featuring diverse expertise, including video production, animation, and writing+ cultivates and inspires the creative team to achieve their full capabilities, earning a reputation for innovative solutions+ facilitates the development of streamlined and effective workflow processes, promoting efficiency within the team

Greater Atlanta Area

+ works closely with clients to provide creative direction, hands on design support, brand strategy & oversee complete brand integrity with specialties in print, web, mobile & social media design for various clients+ clients include marriott, university of houston, goldey–beacom college, demand engine, img live, the city of atlanta, harbin clinic, artera and mohawk industries

Remote

+ oversaw the content creation and the execution of brand design for cvs kidney care to ensure a cohesive brand visual and brand voice experience across multi-channel marketing campaigns+ led and managed the creative team consisting of designers and writers responsible for enhancing and supporting kidney care needs, by means of creative concepts, content, strategy and delivery in accordance with departmental processes+ provided hands–on design for patient and provider materials across products and services+ helped formulate and encouraged efficient and effective workflow processes+ mentored and inspired creative team to perform at the maximum of their abilities and foster a reputation as problem solvers+ established relationships and worked closely with various teams composed of multi-disciplinary backgrounds+ praised by leadership teammate for establishing and managing new creative team while showing strength by joining forces with senior management to establish workflow processes

+ strategically led and managed a team of designers and writers responsible for supporting the digital and print marketing needs for one of the largest agencies in state government, the department of human services+ supervised and provided approvals for the development of various collateral including; creative and corporate marketing for print, web and social media, communications plans, as well as content and maintenance of the division websites+ provided strategic creative direction, hands–on design & critical thought leadership to deliver inspiring design aligned with the defined core value proposition+ established and implemented strict brand guidelines to improve consistency and brand recognition + served as the main point of contact for colleagues on the visual identity system and supports the innovation in, and the elevation of the brand communications, while maintaining one cohesive system + managed external partners & cross–departmental teams, in order to develop advanced content and a cohesive brand for all creative deliverables+ tracked key performance indicators, managed and assigned design jobs and establishing an effective workflow system+ praised by leadership teammate for leading the most efficient creative team the department had seen

+ implemented the design process within the communications department using a variety of marketing channels for a $18 billion brand, in order to increase awareness with customers, prospects, candidates & investors+ tasked with leading projects to extend westrock’s brand system across new and existing communication channels, ensuring the company stays true to one cohesive brand expression+ collaborated with the brand manager to review content, ensure accurate and consistent application of the brand design principles, as well as serves as the design consultant throughout the company+ conducted key initiatives to improve design performance and promote brand awareness by creating & enhancing templates, reviewing artwork & confirming strict brand guidelines are implemented & maintained+ tasked with outsourcing talent, providing art direction and project management+ managed external partners & agencies as needed, in order to develop advanced content for the company+ executed projects from concept to completion, while maintaining tight deadlines+ conducted an authoritative and inspiring influence driving the creative vision behind key communications and helping colleagues realize the potential of creative opportunities when working within the westrock identity+ designated as point of contact for brand training resources and facilitation of marketing collateral+ encouraged & helped marketing teams shape brand-approved assets and track content production

+ responsible for creating a vast range of collateral which includes presentations, infographics, fact sheets, posters, visual abstracts and information design, within the division of communication services department+ maintains close relationships between clients & executes all deliverables under tight deadlines, as well as with precision+ effectively manages projects from concept to completion+ provides creative art direction, hands on design & oversees complete brand integrity with creatives and non-creatives+ implements section 508 compliance for the hearing and visually impaired+ designated as point of contact, lead designer and art director for two large departments; preventing chronic diseases and the national center for hiv/aids, viral hepatitis, sexually transmitted diseases and tuberculosis prevention + formulated a new visual abstract template design and usage guidelines for the preventing chronic diseases department

+ contract Senior Graphic Designer and Art Director for various clients though The Creative Group.

Atlanta, Ga

+ part of an integral team that acquired the exclusive distribution rights of the amex serve platform & american express’s prepaid reloadable & gift card products, a company with $32 billion in revenue+ tasked with leading the design, strategy, managing & delivering effective messaging & creative promotions using a variety of marketing channels for print, web, mobile & social, for a $3 billion brand+ provided art direction, hands on design & oversaw complete brand integrity with various teams+ worked with the insights manager to research the latest marketing trends & provided observations+ knowledge of gathering content for request for proposals (rfp), formatting & assisting in final submission+ tasked with managing a strict process for artwork, including routing requests, acquiring mandatory approvals, routing required edits & confirming strict brand guidelines are implemented+ conducted key initiatives to improve design performance, as well as promote product awareness+ collaborated & organized meetings with teams composed of multi-disciplinary backgrounds+ created & enhanced templates, brand guidelines & provided governance to internal & external partners+ established & maintained the first financial services intranet page

Greater Atlanta Area

+ responsible for establishing and maintaining a range of collateral for print, web, mobile and social for the Vanilla® Suite in the financial services department+ provided art direction, hands on design & oversaw complete brand integrity with various teams for product packaging, retail point of purchase & dot com sites+ oversaw design and ux for responsive cms websites and mobile devices+ maintained a clear understanding of how to create compelling visuals and developed guidelines that resulted in consistency and a meaningful user experience for the end user+ worked directly with the Vice President of Marketing and various other teams, such as the production, web development and operations teams

Greater Atlanta Area

+ tasked with the creation and revision of a range of corporate signage for the second largest retailer in the world, the home depot + originated the planning, strategic design and production of the corporate signage for all 2,248 stores across the U.S., Guam and Puerto Rico+ exceeded deadlines which increased team morale and client satisfaction+ perfected all corporate signage in three different language versions: English, Bilingual and Puerto Rican+ maintained close relationships between clients and the design team and was able to execute all deliverables under tight deadlines, as well as with precision+ established and implemented effective brand guidelines to increase retail sales and customer awareness+ worked closely with various managers, such as production manager, senior manager of promotional & corporate signing, various design team members, proofreaders, copywriters and project managers+ effectively managed projects from concept to completion+ tasked with training and mentoring new employees

Greater Atlanta Area

+ executed complete creative overhaul of credit in-store promotional signage for the second largest retailer in the world, the home depot+ designated to lead the weekly signing governance executive review (sger), also trained new employees on the procedure+ perfected all promotional signage in three different language versions: English, Bilingual and Puerto Rican+ established and implemented effective brand strategy to increase retail sales and customer awareness+ worked closely with various managers, such as production manager, manager of credit services, manager of promotional events, senior manager of promotional & corporate signing and various design team members, proofreaders, copywriters and project managers+ provided art direction and execution techniques to fellow design team, as well as the client+ effectively managed projects from concept to completion+ tasked with training and mentoring new employeesWhile in this position, I received a “bravo” award for meeting and exceeding goals and tight deadlines within the first month of being on the job. I was also nominated and promoted to Senior Graphic Designer.

+ responsible for the creation and revision of a range of collateral for print, web and mobile, including stationery, packaging, proposals, invitations, billboards, forms, information design, online catalogs, maps, wayfinding, web banners, direct mail items, promotional pieces, design and program eblast+ established and implemented effective brand strategy to increase retail sales and customer awareness+ exceeded deadlines which increased team morale and client satisfaction+ collaborated with the design team under the direction of the creative director to implement successful design strategies on projects+ clients included diversitech, tanger outlets, cousins properties, the avenue properties located in georgia and florida, the outlet shoppes of grand river and other retail outlet stores throughout the united states

+ responsible for conceptual development and revision of collateral, website updates, invitations, direct mail, newsletters, announcements and advertising as well as various other tasks assigned + created branding and stationery, information design, brochures, print production, as well as photo manipulation and retouching+ assisted with research, planning, strategy and also development on specific projects+ provided project management on all projects throughout completion

+ created and revised various point of sale materials for retail giant, general mills: advertisements, posters, stack signs, mailers, ads, coupons, wobblers, templates and information design+ abided by strict brand guidelines in order to maintain the brand

Ma, Graphic Design

Activities and Societies: Professional member of AIGA

Ba, Computer Graphics

+ cum laude graduate + Dean's List recipient seven times + graduated a semester early with honors