Importing and representing high quality material handling solutions designed and manufactured by firms in western Europe. The Unit’s operation utilizes and expands on 13 years of prior experience managing import and maintenance of materials handling equipment within a prior entity - G-2 (see below) - whose business merged into Briza Engineering Ltd.’s operation in July 2019 as an integrated operation. Going beyond import and maintenance, Briza’s Material Handling Business Unit has not only expanded the range of off-the-shelf material handling solutions offered; it can enhance them by applying Briza’s high-end engineering capabilities to provide the firm’s clients with customized add-ons and other components designed and built with precise accuracy by Briza to meet each customer’s specialized needs to operate with optimal efficiency, going beyond that of off-the-shelf solutions.

For more than a decade, G-2 Equipment Handling Ltd. operated as an importer to Israel of high-quality equipment for in-location transfer of material and equipment.G-2 invested heavily in marketing new products - participating in local trade shows, telemarketing, email campaigns, web-based advertising and on-site visits with potential customers to evaluate their needs in order to provide the best solutions to the individual client. The company won renown for its ability to find innovative products and technologies abroad and successfully marketed them to the local market, while maintaining a satisfied customer base with a reputation for good post-sale technical support. These capabilities have been enhanced and expanded by the partnership within Briza’s operations, inaugurated in mid-2019.