Avital Grushcovski

Avital Grushcovski Email and Phone Number

Chief Customer Officer @ MassPay & Co Founder of Source Defense @ MassPay
Avital Grushcovski's Location
Israel, Israel
Avital Grushcovski's Contact Details

Avital Grushcovski work email

Avital Grushcovski personal email

About Avital Grushcovski

As Chief Customer Officer with 15+ years of leadership across three industries, I specialize in designing and executing exceptional customer journeys—from onboarding to retention. At Source Defense, which I co-founded, I’ve led the charge in creating seamless customer experiences grounded in trust, transparency, and proactive support.I understand the customer journey in its entirety, from onboarding to churn, and continuously develop and test strategies to improve it. By becoming a trusted advisor, I ensure clients feel informed and supported at every step. Being data-driven, I focus on measuring results, making iterative changes, and optimizing processes to achieve the best outcomes.Leading and growing high-performing Customer Success teams, I’m committed to coaching, mentoring, and fostering professional development within success and support functions. An engaging speaker, I regularly speak at events and webinars, sharing insights on industry trends, customer journeys, and the future of customer success.My approach centers on building long-term relationships with customers, keeping them engaged, and driving their success. This philosophy has consistently driven high customer satisfaction and retention throughout my career.

Avital Grushcovski's Current Company Details
MassPay

Masspay

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Chief Customer Officer @ MassPay & Co Founder of Source Defense
Avital Grushcovski Work Experience Details
  • Masspay
    Chief Customer Officer
    Masspay Sep 2023 - Present
    Las Vegas, Nevada, Us
  • Source Defense
    Co-Founder & Chief Customer Officer @ Source Defense
    Source Defense Oct 2019 - Sep 2023
    Rosh Ha'Ayin, Il
  • Source Defense
    Vp Product And Co Founder
    Source Defense Jul 2016 - Oct 2019
    Rosh Ha'Ayin, Il
    Third-party companies are often the most vulnerable link in an organization security chain and almost always the least controlled one. Instead of targeting large websites directly, various attacks have shown how effective it is to target vulnerabilities in third-party companies. We constantly see that using third-party companies as the attack vector is on the rise, expecting to keep growing.In an industry focused on detection, Source Defense provides websites with the first ever prevention technology for attacks of third-party origin. We are the first ever SAAS platform that allows a site owner to set and enforce permissions, receive real time alerts and monitor third-party vendors' behavior on their site. By removing the security considerations from third-party integrations, we can save countless man-hours spent on tests and integrations, allowing sites to focus on generating revenues and new opportunities while keeping the site visitors safe and the site in high performance.
  • My6Sense
    Senior Product Manager
    My6Sense Dec 2014 - Jun 2016
    New York, Ny, Us
    Leading the company's Exchange project, studying the market, defining system behavior and working with industry leading vendors.Attending the IAB’s native taskforce, allowing us to stay ahead of the curve, and learn where the market is heading (and steer it when possible).Creating PRD's for new products and custom solutions, coordinating and working closely with VP R&D and various team leaders.
  • Teletel- Walla
    Product And Professional Services Manager
    Teletel- Walla Sep 2011 - Dec 2014
    Tel Aviv, Il
    Leading the company’s new ad management project - evaluation, selection, implementation and migration of all subsidiaries to the new ad server and CRM system; switching from fragmented systems to a unified solution. Leading the company's BI project end-to-end, from design to execution, resulting in first-ever easy access to unified data, dashboards and essential work tools, for both managers and daily operations.Leading integration projects and new ad products, both internally and externally with multiple solution partners. Established and leading the professional services team, providing ad-hoc and long-term solutions for new ad products, custom projects, on-going support, problem solving, for multiple subsidiaries and ad ops teams.Creating PRD's for new products and custom solutions, coordinating and working closely with VP R&D and various team leaders.
  • Teletel- Walla
    Product Manager
    Teletel- Walla Jun 2010 - Sep 2011
    Il
  • Checkm8
    Product And Professional Services Manager
    Checkm8 Jan 2009 - Jul 2010
    Us
    Led the next-generation Rich Media product end-to-end, from concept to market: Product and technical definitions for R&D and QA teamsClose work with the company management on setting and meeting market goalsLed all UI aspects with a UI contractor and R&D and QACreated and successfully led launch plan and installed base migration with account managers and PS team.Created product documentation with technical writes - user guide, support docs, etc.Led product management of reshaped admin module for the ad-server system.Led integration / project activities of custom features, in coordination with both customers and R&D.
  • Checkm8
    Professional Services Manager
    Checkm8 Jan 2007 - Dec 2009
    Us
    Managed overall on-going relations with global partners for the Japanese and Scandinavian marketsEstablished and managed CheckM8's worldwide Professional Services team.Created support methodologies, processes, work tools, monitoring and tracking Managed WW support, media management, implementation and training teams (in both Israel and USA).Managed support relations with customers, prioritized bug fixing & feature requests for R&D based on customer needs, urgency and CheckM8’s interests.Managed ad server migration projects of Tier-1 publishers, including on-site implementation,training, custom configurations, and coordination of the technical, marketing and sales departments of the publisher.
  • Checkm8
    Client Support
    Checkm8 Jan 2006 - Jan 2007
    Us
    Leading and managing a global team of expert technical support representatives.Leading the company's implantation team and creating a set of tools for clients and for implantation leaders in the company to reduce friction and ease the implementation process.

Avital Grushcovski Skills

Online Advertising Product Management Integration Crm Start Ups Team Leadership Management Ad Serving User Experience Leadership Digital Marketing User Interface Rich Media Technical Support Technical Leadership Pre Sales Software Implementation Product Development End User Training Process Improvement Doubleclick Tableau Customer Relationship Management User Interface Design Product Strategy Competitive Analysis Entrepreneurship Go To Market Strategy Microsoft Excel Communication Product Leadership

Avital Grushcovski Education Details

  • Agileplanet
    Agileplanet
    Cspo
  • P.Z. Projects
    P.Z. Projects
    Ms-Project 2013 Professionnal
  • Sivan
    Sivan
    Computers
  • Ort Arad
    Ort Arad

Frequently Asked Questions about Avital Grushcovski

What company does Avital Grushcovski work for?

Avital Grushcovski works for Masspay

What is Avital Grushcovski's role at the current company?

Avital Grushcovski's current role is Chief Customer Officer @ MassPay & Co Founder of Source Defense.

What is Avital Grushcovski's email address?

Avital Grushcovski's email address is av****@****nse.com

What schools did Avital Grushcovski attend?

Avital Grushcovski attended Agileplanet, P.z. Projects, Sivan, Ort Arad.

What skills is Avital Grushcovski known for?

Avital Grushcovski has skills like Online Advertising, Product Management, Integration, Crm, Start Ups, Team Leadership, Management, Ad Serving, User Experience, Leadership, Digital Marketing, User Interface.

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