Avital Grushcovski
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Avital Grushcovski Email & Phone Number

Chief Customer Officer @ MassPay & Co Founder of Source Defense at MassPay
Location: Israel 9 work roles 4 schools
1 work email found @sourcedefense.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Chief Customer Officer @ MassPay & Co Founder of Source Defense
Location
Israel

Who is Avital Grushcovski? Overview

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Quick answer

Avital Grushcovski is listed as Chief Customer Officer @ MassPay & Co Founder of Source Defense at MassPay, based in Israel. AeroLeads shows a work email signal at sourcedefense.com and a matched LinkedIn profile for Avital Grushcovski.

Avital Grushcovski previously worked as Chief Customer Officer at Masspay and Co-Founder & Chief Customer Officer @ Source Defense at Source Defense. Avital Grushcovski holds Cspo from Agileplanet.

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Email format at MassPay

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{first}@sourcedefense.com
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Profile bio

About Avital Grushcovski

As Chief Customer Officer with 15+ years of leadership across three industries, I specialize in designing and executing exceptional customer journeys—from onboarding to retention. At Source Defense, which I co-founded, I’ve led the charge in creating seamless customer experiences grounded in trust, transparency, and proactive support.I understand the customer journey in its entirety, from onboarding to churn, and continuously develop and test strategies to improve it. By becoming a trusted advisor, I ensure clients feel informed and supported at every step. Being data-driven, I focus on measuring results, making iterative changes, and optimizing processes to achieve the best outcomes.Leading and growing high-performing Customer Success teams, I’m committed to coaching, mentoring, and fostering professional development within success and support functions. An engaging speaker, I regularly speak at events and webinars, sharing insights on industry trends, customer journeys, and the future of customer success.My approach centers on building long-term relationships with customers, keeping them engaged, and driving their success. This philosophy has consistently driven high customer satisfaction and retention throughout my career.

Listed skills include Online Advertising, Product Management, Integration, Crm, and 27 others.

Current workplace

Avital Grushcovski's current company

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MassPay
Masspay
Chief Customer Officer @ MassPay & Co Founder of Source Defense
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9 roles

Avital Grushcovski work experience

A career timeline built from the work history available for this profile.

Chief Customer Officer

Current

Las Vegas, Nevada, Us

Sep 2023 - Present

Co-Founder & Chief Customer Officer @ Source Defense

Rosh Ha'Ayin, Il

Oct 2019 - Sep 2023

Vp Product And Co Founder

Rosh Ha'Ayin, Il

Third-party companies are often the most vulnerable link in an organization security chain and almost always the least controlled one. Instead of targeting large websites directly, various attacks have shown how effective it is to target vulnerabilities in third-party companies. We constantly see that using third-party companies as the attack vector is on the rise, expecting to keep growing.In an industry focused on detection, Source Defense provides websites with the first ever prevention technology for attacks of third-party origin. We are the first ever SAAS platform that allows a site owner to set and enforce permissions, receive real time alerts and monitor third-party vendors' behavior on their site. By removing the security considerations from third-party integrations, we can save countless man-hours spent on tests and integrations, allowing sites to focus on generating revenues and new opportunities while keeping the site visitors safe and the site in high performance.

Jul 2016 - Oct 2019

Senior Product Manager

New York, Ny, Us

Leading the company's Exchange project, studying the market, defining system behavior and working with industry leading vendors.Attending the IAB’s native taskforce, allowing us to stay ahead of the curve, and learn where the market is heading (and steer it when possible).Creating PRD's for new products and custom solutions, coordinating and working closely with VP R&D and various team leaders.

Dec 2014 - Jun 2016

Product And Professional Services Manager

Tel Aviv, Il

Leading the company’s new ad management project - evaluation, selection, implementation and migration of all subsidiaries to the new ad server and CRM system; switching from fragmented systems to a unified solution. Leading the company's BI project end-to-end, from design to execution, resulting in first-ever easy access to unified data, dashboards and essential work tools, for both managers and daily operations.Leading integration projects and new ad products, both internally and externally with multiple solution partners. Established and leading the professional services team, providing ad-hoc and long-term solutions for new ad products, custom projects, on-going support, problem solving, for multiple subsidiaries and ad ops teams.Creating PRD's for new products and custom solutions, coordinating and working closely with VP R&D and various team leaders.

Sep 2011 - Dec 2014

Product And Professional Services Manager

Us

Led the next-generation Rich Media product end-to-end, from concept to market: Product and technical definitions for R&D and QA teamsClose work with the company management on setting and meeting market goalsLed all UI aspects with a UI contractor and R&D and QACreated and successfully led launch plan and installed base migration with account managers and PS team.Created product documentation with technical writes - user guide, support docs, etc.Led product management of reshaped admin module for the ad-server system.Led integration / project activities of custom features, in coordination with both customers and R&D.

Jan 2009 - Jul 2010

Professional Services Manager

Us

Managed overall on-going relations with global partners for the Japanese and Scandinavian marketsEstablished and managed CheckM8's worldwide Professional Services team.Created support methodologies, processes, work tools, monitoring and tracking Managed WW support, media management, implementation and training teams (in both Israel and USA).Managed support relations with customers, prioritized bug fixing & feature requests for R&D based on customer needs, urgency and CheckM8’s interests.Managed ad server migration projects of Tier-1 publishers, including on-site implementation,training, custom configurations, and coordination of the technical, marketing and sales departments of the publisher.

Jan 2007 - Dec 2009

Client Support

Us

Leading and managing a global team of expert technical support representatives.Leading the company's implantation team and creating a set of tools for clients and for implantation leaders in the company to reduce friction and ease the implementation process.

Jan 2006 - Jan 2007
4 education records

Avital Grushcovski education

Cspo

Agileplanet

Ms-Project 2013 Professionnal

P.Z. Projects

Instructor, Computers

Sivan

Education record

Ort Arad
FAQ

Frequently asked questions about Avital Grushcovski

Quick answers generated from the profile data available on this page.

What company does Avital Grushcovski work for?

Avital Grushcovski works for MassPay.

What is Avital Grushcovski's role at MassPay?

Avital Grushcovski is listed as Chief Customer Officer @ MassPay & Co Founder of Source Defense at MassPay.

What is Avital Grushcovski's email address?

AeroLeads has found 1 work email signal at @sourcedefense.com for Avital Grushcovski at MassPay.

Where is Avital Grushcovski based?

Avital Grushcovski is based in Israel while working with MassPay.

What companies has Avital Grushcovski worked for?

Avital Grushcovski has worked for Masspay, Source Defense, My6Sense, Teletel- Walla, and Checkm8.

How can I contact Avital Grushcovski?

You can use AeroLeads to view verified contact signals for Avital Grushcovski at MassPay, including work email, phone, and LinkedIn data when available.

What schools did Avital Grushcovski attend?

Avital Grushcovski holds Cspo from Agileplanet.

What skills is Avital Grushcovski known for?

Avital Grushcovski is listed with skills including Online Advertising, Product Management, Integration, Crm, Start Ups, Team Leadership, Management, and Ad Serving.

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