Strategist + Storyteller + Founder
CurrentGroundwork specializes in Political and Issues consulting. Producing data driven narrative content that breaks through the noise to lead the conversation on what matters to mobilize the base, persuade the middle and win elections. Social Media Growth Hacking: Directed the creation of over 1,250 digital content pieces annually, resulting in a 28x increase in TikTok followers and a 10x increase on Instagram. Achieved 135x engagement on TikTok and 40x engagement on Instagram. Innovated… Show more Groundwork specializes in Political and Issues consulting. Producing data driven narrative content that breaks through the noise to lead the conversation on what matters to mobilize the base, persuade the middle and win elections. Social Media Growth Hacking: Directed the creation of over 1,250 digital content pieces annually, resulting in a 28x increase in TikTok followers and a 10x increase on Instagram. Achieved 135x engagement on TikTok and 40x engagement on Instagram. Innovated Data-Driven Strategies: Leveraged social listening tools and audience analysis to craft and implement cutting-edge strategies, significantly expanding content reach and resonance across multiple platforms.Creative Leadership: Spearheaded writing teams to craft digital content from research-driven briefs, addressing strategic communication needs for clients. Directed teams producing innovative narrative and digital focused content, resulting in impactful ads showcased in the last four election cycles.Led High-Impact Digital Campaigns: Recruited and managed creative teams to produce up to 10 persuasive narrative videos weekly, resulting in statistically significant mobilization and persuasion rates for strategies employed in the last four election cycles.Managed Significant Budgets: Designed and administered annual operating budgets exceeding $2 million, optimizing payroll, vendor payments, cash flow, and managing project budgets ranging from $1.5 million to $2 million to ensure fiscal responsibility and efficiency.Forged Strategic Vendor Partnerships: Cultivated and sustained productive relationships with key vendors, securing high-quality writing, editing, design, and media distribution services. Enhanced campaign effectiveness through strategies grounded in political and social persuasion.www.thegroundworkagency.com Show less