Groundwork specializes in Political and Issues consulting. Producing data driven narrative content that breaks through the noise to lead the conversation on what matters to mobilize the base, persuade the middle and win elections. Social Media Growth Hacking: Directed the creation of over 1,250 digital content pieces annually, resulting in a 28x increase in TikTok followers and a 10x increase on Instagram. Achieved 135x engagement on TikTok and 40x engagement on Instagram. Innovated… Show more Groundwork specializes in Political and Issues consulting. Producing data driven narrative content that breaks through the noise to lead the conversation on what matters to mobilize the base, persuade the middle and win elections. Social Media Growth Hacking: Directed the creation of over 1,250 digital content pieces annually, resulting in a 28x increase in TikTok followers and a 10x increase on Instagram. Achieved 135x engagement on TikTok and 40x engagement on Instagram. Innovated Data-Driven Strategies: Leveraged social listening tools and audience analysis to craft and implement cutting-edge strategies, significantly expanding content reach and resonance across multiple platforms.Creative Leadership: Spearheaded writing teams to craft digital content from research-driven briefs, addressing strategic communication needs for clients. Directed teams producing innovative narrative and digital focused content, resulting in impactful ads showcased in the last four election cycles.Led High-Impact Digital Campaigns: Recruited and managed creative teams to produce up to 10 persuasive narrative videos weekly, resulting in statistically significant mobilization and persuasion rates for strategies employed in the last four election cycles.Managed Significant Budgets: Designed and administered annual operating budgets exceeding $2 million, optimizing payroll, vendor payments, cash flow, and managing project budgets ranging from $1.5 million to $2 million to ensure fiscal responsibility and efficiency.Forged Strategic Vendor Partnerships: Cultivated and sustained productive relationships with key vendors, securing high-quality writing, editing, design, and media distribution services. Enhanced campaign effectiveness through strategies grounded in political and social persuasion.www.thegroundworkagency.com Show less

Department Optimization and Profitability Enhancement: Successfully transformed the department into a profitable unit by implementing strategic downsizing and operational changes. These efforts significantly contributed to the company's successful acquisition.Directed High-Profile Productions: Collaborated with clients to manage the production of content with budgets ranging from $50,000 to $1 million. Delivered impactful campaigns that resulted in strengthened client relationships and… Show more Department Optimization and Profitability Enhancement: Successfully transformed the department into a profitable unit by implementing strategic downsizing and operational changes. These efforts significantly contributed to the company's successful acquisition.Directed High-Profile Productions: Collaborated with clients to manage the production of content with budgets ranging from $50,000 to $1 million. Delivered impactful campaigns that resulted in strengthened client relationships and enhanced brand presence with Latino audience. .Enhanced Revenue Margins: Engineered and executed a tiered budgeting strategy that propelled branded content net revenue margins from 30% to over 60% within two years. Demonstrated exceptional fiscal leadership and delivered significant market success.Optimized Production Workflows: Implemented the Sprint methodology to streamline original content production processes, markedly enhancing operational efficiency and output across the organization.Client list includes: NFL, PGA Tour, MLB, Exxon, Neutrogena, Ulta Beauty, Este Lauder, Delta, Sprint, Cricket Wireless, Toyota, Nissan, Honda, Acura, State Farm, H&R Block, Mcdonalds, Marvel Studio, Warner Brothers Pictures, Disney, Mcdonalds, Wendy's, Jack in the Box, Pizza Hut, YouTube Red, Go90, ViacomCBS and Facebook Show less

Developed Efficient Production Budgets: Formulated comprehensive budgets and schedules for all productions, consistently delivering projects on time and under budget. Ensured financial and operational success through meticulous planning and execution.Reversed Negative Margins: Streamlined spending practices to achieve a 38% profit margin, showcasing robust financial acumen and strategic oversight.Led Cross-Functional Teams: Recruited and supervised freelance line producers and… Show more Developed Efficient Production Budgets: Formulated comprehensive budgets and schedules for all productions, consistently delivering projects on time and under budget. Ensured financial and operational success through meticulous planning and execution.Reversed Negative Margins: Streamlined spending practices to achieve a 38% profit margin, showcasing robust financial acumen and strategic oversight.Led Cross-Functional Teams: Recruited and supervised freelance line producers and production staff, fostering a collaborative environment that amplified productivity and creativity.Standardized Production Guidelines: Revamped company production guidelines to streamline workflows across studios and set industry standards, significantly enhancing operational efficiency.Established Best Accounting Practices: Implemented AICP chart of accounts to improve cash flow forecasting and cost projections, providing a robust financial foundation for all productions. Show less

Led High-Profile Productions: Oversaw physical production for branded, commercial, and PSA projects, managing budgets ranging from $150,000 to $1.2M. Ensured high-quality output aligned with client objectives through effective budget and resource management.Collaborated on Creative Execution: Partnered closely with directors and clients to shape and realize creative visions, delivering compelling content that resonated with target audiences, particularly in politically sensitive… Show more Led High-Profile Productions: Oversaw physical production for branded, commercial, and PSA projects, managing budgets ranging from $150,000 to $1.2M. Ensured high-quality output aligned with client objectives through effective budget and resource management.Collaborated on Creative Execution: Partnered closely with directors and clients to shape and realize creative visions, delivering compelling content that resonated with target audiences, particularly in politically sensitive contexts.Optimized Budget and Schedules: Developed and meticulously managed detailed budgets and schedules for each project, overseeing all phases from pre-production to final delivery. Consistently met deadlines and adhered to budget constraints, demonstrating strong project management skills. Supervised Production Teams: Recruited and managed freelance production staff, cultivating a collaborative and efficient production environment. Maximized productivity and creative output through effective team leadership and management. Show less

Project Development: Conceptualize and develop project ideas from initial concept through to production.Funding and Budgeting: Secure financing for projects, create and manage detailed budgets, and ensure cost-effective production.Talent Acquisition: Hire key staff, including directors, writers, lead actors, and production crew. Negotiate contracts and manage talent relationships.Scheduling: Create and maintain production schedules, coordinating day-to-day logistics to… Show more Project Development: Conceptualize and develop project ideas from initial concept through to production.Funding and Budgeting: Secure financing for projects, create and manage detailed budgets, and ensure cost-effective production.Talent Acquisition: Hire key staff, including directors, writers, lead actors, and production crew. Negotiate contracts and manage talent relationships.Scheduling: Create and maintain production schedules, coordinating day-to-day logistics to ensure projects stay on track and meet deadlines.Resource Allocation: Manage the allocation of resources, including equipment, locations, and crew, ensuring optimal use of available resources.Creative Oversight: Oversee the creative aspects of the project, providing feedback and ensuring the final product aligns with the original vision.Stakeholder Communication: Act as the primary point of contact for investors, studios, and other stakeholders, ensuring transparent and effective communication throughout the project.Logistics Coordination: Oversee all logistical aspects of the production, including transportation, accommodations, and catering.Compliance: Ensure the production adheres to legal and regulatory requirements, including safety standards and union regulations.Problem Solving: Address and resolve any issues that arise during production, ensuring minimal disruption to the schedule.Marketing and Distribution: Develop and implement marketing strategies. Secure distribution deals to ensure the project reaches its intended audience.Reporting: Provide regular updates to stakeholders on the progress of the production, including any potential risks or challenges.Industry Collaboration: Consistently worked with Partizan, Hungry Man, Rocket Jump, COMPLEX, Rocket Entertainment, Astronauts Wanted, Stun Creative, Steel Wool, Pollution Studios, mitu, Black Dog, Radical Media, Pulse Films, Caviar, and Doomsday Entertainment. Show less