• Developed Dashboards: Created comprehensive dashboards to monitor key organizational metrics, enabling data-driven decision-making across departments and improving operational efficiency. • Digitalization Projects: Led digitalization initiatives to enhance user convenience and streamline processes, including the implementation of online procedures and payment systems. • Vendor Management: Led vendor selection, negotiation, and management processes to ensure high-quality service delivery and cost-effectiveness. • WhatsApp Chatbot Development: Directed the development of a WhatsApp chatbot to improve customer service capabilities and increase user satisfaction. • Commercial System Management: Managed the Commercial System to strengthen internal security, prevent fraud, and optimize revenue streams. • Proof-of-Concept Initiatives: Spearheaded proof-of-concept projects with debt collection agencies, resulting in increased monthly revenue from users in debt. • Budget Management: Directed budgetary allocations within the department, ensuring effective resource management while improving accessibility for users in underserved communities

• Responsible for researching, assessing, and executing the transition from the existing commercial system (SCCAN) to the new platform (Vital System).

• Acquisition Channels: Oversaw the implementation and oversight of newly established acquisition channels, strategically launched across diverse regions and countries to penetrate untapped markets informed by market research. • Driver Funnel: Directed the driver acquisition funnel, overseeing conversion rates, channel effectiveness, product alignment, regulatory compliance, and incentive strategies.• Outbound calls operation: Managed the nationwide operation of outbound call processes, overseeing a team of +100 individuals to ensure efficient execution and delivery of objectives.• Playbook: Created a comprehensive conversion playbook, streamlining strategies, best practices, and insights to facilitate knowledge sharing for future endeavors.• Innovation: Implemented technology solutions to enhance the driver onboarding process, resulting in an improved customer experience and smoother operational efficiency.

• Research and Intelligence: Conducted market research and gathered intelligence crucial for the successful launch and sustained operation of multiple cities.• A/B testing: Utilized this methodologies to optimize efficiency and surpass performance targets.• Driver Acquisition: Orchestrated offline operations, overseeing a vendor operating in CDMX, GDL, and MTY to effectively onboard new drivers.• Developed Dashboards: Iterated upon dashboards, models, and forecasting tools to facilitate data-driven decision-making and enhance operational insight.

• Launcher: Contributed as a key member of the launch teams for multiple cities, spearheading acquisition, conversion, engagement, and retention strategies.• Tools designer: Designed and implemented an ROI Calculator to assess campaign effectiveness with greater precision and efficiency.• Event coordinator: Facilitated sessions with drivers to gain deeper insights into market dynamics and evolving needs, enabling more informed decision-making.

• Spearheaded manufacturing operations as a leader in the express line, ensuring smooth and efficient production processes.• Implemented strategic station balancing techniques to optimize resource allocation and minimize operator requirements in the express line.• Actively contributed as a member of the continuous improvement team, driving initiatives to enhance operational efficiency and effectiveness.• Developed comprehensive work instructions and visual aids to provide clear guidance and support for workers, enhancing productivity and minimizing errors.

• Evaluated projects and contributed to the planning team for the 2016 PayPal-Tec Award, an initiative aimed at promoting innovative business models within the e-commerce industry.• Orchestrated the Business Model Challenge, a high-intensity event where participants collaborated to develop viable business models within a 36-hour timeframe.• Organized and executed the “Networking Tuesday” event, fostering valuable connections and collaboration opportunities within the professional community.