Anna Khomenko Email & Phone Number

We simplify marketing for consumer tech startups. Launch your smart product, position your brand effectively, and master your market entry. Our expertise? Tuning into your customer's journey to shape messages that resonate, fostering a solid foundation for growth.

Claymont, Delaware, US

• Built Go-To-Market and pricing strategy across regions: B2C vs B2B, successfully capturing a significant market share and achieving 5X YoY sales growth.
• Led market research, Brand Positioning and User Testing to improve existing product and portfolio expansion.
• Defined product launch and marketing activities maximizing MER (>2) and minimizing CAC (<30%) by focusing on customer segmentation, acquisition & retention strategies.
• Owned e-commerce strategy and promotional calendar resulting in over 70% sales increase during peak season sales (Shopify, Amazon).
• Developed a detailed Customer Journey Map and build a marketing funnel which led to improved efficiency of CTAs, data capture and analytics reporting.
• Built a high-performing marketing team cutting down on inefficiencies and doubling down on productivity by introducing tools, systems and processes: Wrike, Figma, Brandfolder DAM, Klaviyo, GDS, Sprout Social.

San Diego, California, US

• Developed comprehensive Brand Guide defining brand mission, vision, USP, personas, brand voice leading to a consistent brand message across communications channels and geographies.
• Formulated region specific Go-To-Market strategies that aligned across own e-commerce (Amazon, Tmall) and Retail Distributor channels.
• Developed marketing and promotional calendar, web content and its localization across geographies according to product mix.
• Developed and implemented customer acquisition and retention strategies leveraging organic and paid growth tactics to increase customer base and loyalty.
• Led social media & PR activities to establish brand presence and execute impactful marketing campaigns resulting in significant increase in brand visibility and engagement. Exhibitions and conferences:
• Spokesperson at: CES 2019, SIAV 2019

Zurich, Zurich, CH

• Analyzed client requirements and worked out product rollout timeline and action plan
• Determined implementation strategy: product release, pilot and launch
• Prepared training materials and delivered trainings to users
• Coordinated with Support Team on product defects and with Product Owner on improvement requirements
• SFDC CRM Implementation

Saluggia, VC, IT

• Managed localization of Global Marketing strategy (communication, merchandising, commercial) to resulting in consistent 15-20% YoY growth across the region.
• Organized reviews with Distributors, Sales and Product Managers on Marketing Activities to identify needs and opportunities for business development in alignment with current product portfolio and new product launches.
• Led preparation for Salesforce.com CRM platform to pilot in APAC in line with Global Strategy: funnel management unification, launch phasing.
• Managed execution of trade shows, company events, webinars according to Activity Calendar within regions.Interim Area Manager (2015) │Hong Kong and Taiwan │Annual Sales Turnover 4M Euro
• Achieved set business targets according to plan, with support of Service and Product Trainings organized by Corporate HQ, Italy
• Coordinated between Regional and Global departments: Order Entry, Logistics, Customer Care, Service, Legal.

• Launched a China Sales Department, making the company one of the top players in the market segment due to new market expansion and shipment volume.
• Developed a new promotional program to increase brand awareness.