Senior Director, Community Relations Management And Brand Execution
San Francisco, California, Us
Create a positive workplace and resident experience through cross-functional collaboration and elevated events.Head the Community Relations Management Group (CRMG) for the portfolioCreate and manage partner engagement plans and annual budgets for the portfolio.Partner with Bay Area businesses (RideShare Mobility, Home & Consumer Delivery Services) and artists to provide unique amenities and create additional revenue streamsSponsorship, Brand Activation with scale: Rinse Laundry, Booster Fuels, Grocery delivery, Wayfair, and Envoy EV Rideshare Create and Execute Resident Lifestyle Community Living Plans at multi-family properties with ~4,000 units and ~10,000 residents. Head the Resident Service One Service Contact Center (Call Center) for the portfolio and Resident Services Teams for Parkmerced, SFCreated Maximus Membership Club for resident engagement with hybrid working, health, social, and child programming.Brand guideline execution and placemaking within the communities. Manage Brand Reputation strategy, campaigns, and platforms for the portfolioSocial Campaign Planning: Engaging residents through effective communication platforms, social media, Experiential Activations, and event sponsorship to create lasting resident loyalty.Launch Community Life resource for all residents portfolio-wideLaunch and execute the Maximus Art Initiative Work directly with the COO and CMO on strategic vision planning for the organization
