My journey began as a freelance UI/UX designer, where I honed my design skills while fostering a business-minded approach. I focused on crafting UI designs that were strategically aligned with client goals, incorporating action plans to maximize their impact. This passion for business strategy led me to a fulfilling role as a Business Strategist at Duolingo. Here, I gained invaluable experience in developing and implementing growth strategies.However, the creative spark of UI/UX design remained. With a newfound understanding of business optimization, I returned to the field, founding UXPRESO. We bridge the critical gap between design and business results, ensuring our clients' interfaces are not just user-friendly, but business-savvy.