Led growth-oriented growth strategies for seven and consulted with over 40 technology SMBs across the Middle East, Africa and UK.- Initiatives achieving an annual revenue of USD 1.1M and a Net Promoter Score (NPS) score of 87%- Conducting in-depth, customer research to gather data and insight about target personas and brand positioning for technology products and Cloud applications- Continually over-delivered on MAQL goals for region’s first digital bank (108% in FY22, 104% in FY21)- Developed a program that drove 1.4x active usage of Cloud governance solution and 2x activations than unengaged enterpriseaccounts- Achieved 220% of target revenue growth of the B2B marketplace and an industry award for an innovative campaign at trade shows, utilizing VR to scale an immersion experience for business decision makers- Achieved 19% penetration into UAE startup hubs for Microsoft Azure through innovative media and event partnerships- Delivered 5 customer/partner case study videos and 7 case study write ups 2.6x faster than standard SLA in just 5 weeks prior to the Microsoft Datacentre launch in UAE- Using A/B testing, creative assets, and compelling ad copies to optimize campaigns' ROI, RoAS, Customer Acquisition Cost (CAC), and Click Through Ratio (CTR)Tools: Marketo | Salesforce | Hubspot | Tableu | Google Ads and Analytics | Data Studio | Microsoft OfficeCertifications: Marketo Certified Expert (2023), Inbound Marketing Optimization by Hubspot (2022), Google Ads (2022)At Zaaviya,"We put human experience first. That means that along with marketing, we suss out strategies to improve the total experience for people involved from discovery to long-term customers. Whether you need help GTM strategies, growth, launch new product with a bang – we can take you there by creating digital experiences that your audience love."