• Responsible for all facets of the 6Ave.com website including , webdesign, functionality, UX, landing pages, navigation, PPC, SEO, email and overall strategy.• Created and maintained Google Shopping and remarketing campaigns and strategies.• Redesigned 6ave.com website.

Google AdWords Certified professional with extensive knowledge andunderstanding of the latest AdWord tools and best practice techniques. Superioranalyst with keen ability to examine and assimilate data to achieve maximumROI. Savvy marketer able to meet operational deadlines while remainingfocused on bottom-line results. Top-notch executive and self-motivated teamplayer with excellent interpersonal and communication skills. Highly experiencedpaid search/online advertising specialist, SEO marketing manager and directorof paid search advertising. Intuitive keyword selection to determine best search terms to target. Adwords campaign setup using various versions of keywords and adtext. Creation of dedicated landing pages to maximize paid searchROI. Development of multiple versions of ad text for AdWords listings. Campaign budget management, including testing of ad variations andmonitoring results. Verifiable record of success in competitive andvolatile environments. Superior data analysis and management skills.Search2Opt is a search engine marketing firm that develops and manages both organic search engine optimization and paid search advertising campaigns. We help you maximize the potential of your website to its fullest by attracting qualified traffic to your website. Our goal is to continually optimize and refine search campaigns to increase our clients return on investment. We monitor all search campaigns throughout the day in order to consistently improve and refine them.

Managed the SEO/PPC team and responsible for weekly reports and adhering the to the marketing budget. Responsible for improving the overall conversion rate of the focuscamera.com website. This includes customer navigation, internal search, landing pages, and product display. Collaborated with the IT and marketing teams to ensure the timely and successful completion of web projects.

Initiated and managed all PPC campaigns including Google & Bing Shopping and text, Amazon AMS, Facebook and remarketing. Used analytics data to troubleshoot website errors and to improve conversion rates. Analyzed years of sales data to determine seasonal trends, demographics and which products to focus on. • Grew Transactions by over 60% year over year.• Lowered cost per click by 40%.• Reduced the cost per transaction by 30%.• Initiated and managed Facebook, Amazon, Bing & Google campaigns.• Analyzed years of sales data in Excel and labeled all products to identify which products to focus on. Developed a system to identify seasonal patterns in all product lines.• Increased the number of unique products sold through Google Shopping over 30%.

Created and implemented Google AdWord campaigns for four divisionwebsites. Achieved maximum ROI on ad spend. Managed campaign relatedrelationships.

Managed the PPC/SEO team and was responsible for improving the overall return and conversion rate of paid search campaigns. Directed the SEO strategy for category and products pages. Developed customized marketing strategies based on Analytics data

Designed implemented and managed paid search campaigns on Google and Bing. Optimized product shopping feeds and increased total unique products sold by over 40%. Managed text ads , display and remarketing campaigns that led to a huge increase in ROI. Directly responsible for increasing revenue to record levels year over year.

Managed and developed eighty AdWord campaigns with over 25,000keywords. Successfully optimized existing and new campaigns resulting in50% increase in web orders. Lowered historical bounce rate by 50%. Managed campaign-related relationships.

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