Avni Arora Email and Phone Number
👋🏽 Hi, my name is Avni 🎓 Recently finished my Master of Science in Marketing Analytics, Purdue University 💻Originally from India, with a passion for combining qualitative marketing with analytics to devise strategies that will grow your business.💼 4+ Years of experience as marketing and online advertising specialist working with social media agencies and OTT applications. Currently working as a testing and experimentation analyst at the largest credit union, Navy Federal. My role involves conducting advanced analytics and implement statistical analysis to ongoing AB testing.💪🏽Skills and Tools: Google/Adobe Analytics, Tableau, SQL, Python (pandas, matplot lib), R (Statistical Analysis), SEMrush, Hootsuite, DV360, Search Ads 360, Google Ads/ Tag Manager, Salesforce📈Methods: Market research and competitive analysis, A/B testing, Marketing Mix Modeling, Match Market test,Multi-Channel Attribution, Customer journey mapping and analysis
Navy Federal Credit Union
View- Website:
- navyfederal.org
- Employees:
- 12347
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Marketing Analyst, Testing & ExperimentationNavy Federal Credit Union Mar 2024 - PresentWashington Dc-Baltimore Area> Work to support the AB testing strategy, implementation and statistical inference in post campaign analysis > Deep dive into organisational level data to provide insights and capture trends which in turn can be tested and validated > Use tools like SQL, Tableau and Python to perform data querying, analysis and visualisation
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Marketing Consultant/ Web Content & Analytics- School Of Chemical EngineeringPurdue University Oct 2022 - Dec 2023As a website manager, I was responsible for coordinating web requests for enhancements and updates to the Purdue official website for the program. Mostly, I helped to understand and develop content to appeal to prospective and current Students. I also monitored website analytics (GA4) and create dashboards (Google Data Studio) weekly to track overall health and performance of the website. -
Teaching Assistant For Marketing ManagementPurdue University Jan 2023 - May 2023Work with the professor to manage student grades and doubts for an undergraduate class (over 120+ students) with the advanced level of marketing management. Key topics taught in class are customer life time value, price elasticity and consumer perception and behaviour to inform marketing decisions.
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Marketing Analytics InternIntuit May 2023 - Aug 2023Atlanta, Georgia, United StatesExperienced in media measurement tools, including mix media modeling and match market tests. My project focused on optimizing media mix for increased conversation value and gaining consumer insights through web data analysis. -
Sr Campaign Manager, Ad Analytics & Media InsightsJiosaavn Aug 2020 - Jun 2022Gurugram, Haryana, IndiaRole Model of the Year, 2021 🏆Managed over 25+ clients to help them advertise on our platform (music streaming app) and generated business over $500,000 in less than 2 years. I created, reported and analysed campaigns to solve for client KPIs (Awareness, Engagement, App downloads). These ad campaigns were hosted on programmatic and direct ad networks like Google DV360, Adobe, Adswizz. We also extensively used CRM to effectively manage our business with internal and external stakeholders. -
Digital Media AnalystDdb Apr 2019 - Jun 2020Bengaluru Area, IndiaBest AR/VR Campaign, 2020 🏆Provide digital marketing solutions to various nation and international brands such as like Kingfisher, Amstel, Titan Corporate and Flipkart employer. I worked as a business partner to ensure growth in existing client roster while also procured new leads for business and participate in pitches. In my experience, I also became proficient in media planning and closely worked with the paid media team to optimise spends on campaigns. -
Digital Media ExecutiveWatconsult Jun 2018 - Mar 2019Bengaluru Area, IndiaService client on the accounts like Jockey Woman, Himalaya Baby and mother care to provide digital advertising solutions. I worked with influencers for co-creating content, prepared content strategy and write for their social media pages and importantly manage media plans and promotions for social media contentOne of my key milestone was launching the Jockey Woman handle on social media with an objective of community building more than promoting sales. The exercise helped me gain a deeper insight into consumer behaviour and understand strategies to engage with audience to grow fan base on digital. We successfully managed to gain almost 5k followers in a span of 3 months. -
Internship TraineeWatconsult Feb 2018 - Apr 2018Mumbai Area, India> Ideate and write for brands such as mother dairy ice creams, Nikon and mother dairy fresh delight> I assisted my team from selecting entries, doing response management on social to announcing winners for the Nikon Short film competition
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Freelance PhotojournalistUe Media Oct 2016 - May 2017Delhi, India> Photography in college fests at Delhi university> Ideating and executing content features for the monthly edition of the magazine -
Radio InternGoing To School Jun 2016 - Jul 2016New Delhi Area, India> Wrote over 25 radio scripts in hindi targeted to teenage kids in Bihar and Jharkhand. Most of them were featured in the community radio channels of those districts> Researched about state education policies in Bihar to write those scripts
Avni Arora Skills
Avni Arora Education Details
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Marketing Analytics
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Mass Communication/Media Studies -
Advertising
Frequently Asked Questions about Avni Arora
What company does Avni Arora work for?
Avni Arora works for Navy Federal Credit Union
What is Avni Arora's role at the current company?
Avni Arora's current role is Marketing Analyst at Navy Federal Credit Union | 4+ years of experience in Marketing and Ad Tech | MS Marketing Analytics (STEM), Purdue University.
What schools did Avni Arora attend?
Avni Arora attended Purdue University, Delhi University, Xavier Institute Of Communications.
What are some of Avni Arora's interests?
Avni Arora has interest in Video Production.
What skills is Avni Arora known for?
Avni Arora has skills like Video Production, Television, Film, Editing, Social Media, Adobe Photoshop, Advertising, Video, Video Editing, Film Production, Entertainment, Social Media Marketing.
Who are Avni Arora's colleagues?
Avni Arora's colleagues are Maricela Gomez-Olivas, Hannah Andress, Cristina Lewis, Manish Katragadda, Randy Justice, Pamela D. Brown, James Busby.
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Avni Kakkar
New York, Ny -
6yahoo.com, yahoo.com, gmail.com, gmail.com, va.gov, wellsfargo.com3 +182830XXXXX
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