Avnish G. Email and Phone Number

Work Experience Summary:  Product/Portfolio marketing strategy, Product Launch Strategy, Brand Management Being accountable and responsible for the whole marketing process from conceptualization of strategies to delivery to the sales force Develop annual brand plans, developing product campaigns, promotion materials, sales force training materials Conceptualize, design and develop various patient education programs as market expansion strategy Design timely… Show more Work Experience Summary:  Product/Portfolio marketing strategy, Product Launch Strategy, Brand Management Being accountable and responsible for the whole marketing process from conceptualization of strategies to delivery to the sales force Develop annual brand plans, developing product campaigns, promotion materials, sales force training materials Conceptualize, design and develop various patient education programs as market expansion strategy Design timely in-clinic doctor as well as consumer communication for brand portfolio and ensure effective implementation by sales force Identified revenue generator territories and aligned the sales force accordingly to meet the targets Follow-up with sales force for driving successful implementation of strategies Responsible for regular dispatch and follow-up of all promotional material for entire division inputs Business Analytics Forecast, planning and market analysis through IMS, SMSRC database for improving marketing strategy and inputs Monthly preparation of Field performance flash (Month wise and YTD) Quarterly preparation of Division performance report for President Review Molecule and Brands – Regional performance Show less

 Product/Portfolio marketing strategy, Product Launch strategy• Managing a portfolio of products in the area of Critical Care Medicines • Understanding the credibility/appropriateness of marketing and communication strategies for Current portfolio• Category building, market development and market penetration through technically sound competence and fact based knowledge via 1:1 customer interactions, sales planning, stockist interactions• Organize CMEs, scientific meetings for… Show more  Product/Portfolio marketing strategy, Product Launch strategy• Managing a portfolio of products in the area of Critical Care Medicines • Understanding the credibility/appropriateness of marketing and communication strategies for Current portfolio• Category building, market development and market penetration through technically sound competence and fact based knowledge via 1:1 customer interactions, sales planning, stockist interactions• Organize CMEs, scientific meetings for developing and maintaining customer base with sharing knowledge and experiences• Monitoring Competitions’ strategy, their marketing inputs and market outlook Sales Force Effectiveness/Sizing• Identified revenue generator territories and aligned the sales force accordingly to meet the targets• Call Planning , KOL Management and Trends, Sales Force Training Business Analytics• Observe IMS database for market outlook and analyse sales off-takes and performance for improving marketing strategy and inputs• Product, Consumer Behaviour, Competitor and & positioning analysis and Intelligence Brand Management Project: • “Exploring opportunities for brands ‘Arixtra’ and ‘Mycamine’ by targeting most potential customers for two regions Mumbai and Pune Show less

• Market Research: “Perception Analysis of Cephalosporins Vs other Antibiotic Groups and Need Gap Analysis for Cefditoren in the treatment of LRTI.” in which primary research was carried out in Delhi, Bangalore, Pune, Chandigarh and Ahmedabad.Brand Recall, Comparative Perception & Usage Analysis of Cephalosporins V/s other Antibiotics in Existing Target Segments

Marketing Research