• Lead marketing strategy and execution for newly-created Institutional Account Management team. Developed 2019 strategic objectives and tactical priorities to drive consistent focus on identified hospital and health system needs. Identified opportunity for new material development, and served as strategic thought partner with field team to ensure effective use of existing resources. Quickly built strong relationships with highly experienced team. • Develop Healthcare Economic Information (HCEI) to provide formulary decision makers with relevant information for Genentech respiratory products. Develop HCEI positioning and messaging to drive differentiation in line with Brand strategies; collaborate with Promotional Review Committee & field and solicit customer feedback to refine materials. Collaborated with US Medical Affairs to identify potential data sources and understand data limitations. • Lead managed care marketing strategy and execution for rare disease product. Develop and pull through strategies to address access barriers, and lead execution of payer, Pharmacy Benefit Manager (PBM), and Specialty Pharmacy (SP) marketing tactics. Ensure clarity on payer, PBM, and SP questions within Sales and Marketing.

Led portfolio-wide initiative to expand and enhance next-generation Specialty Pharmacy (SP) data program• Identified opportunity to pursue analytics and data aggregation never-before-done at Genentech to enhance value of data and improve competitiveness. • Collaborated with Marketing, Managed Care, Data Management, and Operations partners to understand data capabilities and limitations, and develop analytics to monitor and drive improvement in patient access.• Led negotiation strategy, developed and gained cross-functional buy-in for deal structures and fee guidelines, and supporting Field teams throughout negotiations. Led development and execution of market access strategies for Genentech's portfolio, specifically focused on Specialty Pharmacy segment:• Developed Specialty Pharmacy Situational Analysis to educate senior leadership about SP segment. Analysis resulted in more focused, effective investment in SP-related initiatives.• Developed distribution strategy and managed execution for respiratory, rare disease product. Worked with Managed Care and Field teams to evaluate Specialty Pharmacies for inclusion in limited SP network.

Led development and execution of market access strategies for Genentech's RA, ophthalmology, and respiratory products • Developed, executed, and led operationalization for pricing and contracting strategies--targeting payers, PBMs, providers, and other managed care stakeholders--to maximize patient access for immunology, ophthalmology, and respiratory products in competitive markets.• Led cross-functional teams with Marketing, Managed Care, and Field partners to inform strategic recommendations.• Ensured strategy alignment with broader product and brand objectives and incorporated insights from field teams to maximize strategy impact. • Developed qualitative and quantitative analyses and used market research to support recommendations. • Led rollout and provided ongoing support to field-facing teams in customer engagement.• Evaluated contracting strategy impact and effectiveness. • Analyzed pricing and contracting trends and informed Brand and Global leadership of impact.

• Worked in Pricing, Contracting, & Distribution group.• Led development of strategic framework to prioritize commercial payers for potential innovative contracting strategies, with goal of ensuring patient access to high-cost therapies. Evaluated payer management risk and payment innovation. Created structure for incorporating Genentech strategic considerations and payer data and operational capabilities into framework. • Worked cross-functionally across the organization to develop framework, secure buy-in, and ensure viability. Collaborated with senior management to establish roles, responsibilities, and processes for full-scale implementation.• Contributed actively to updating cross-portfolio framework for evaluating pricing options. Developed materials to inform and to seek input from stakeholders. Facilitated internal workshop to gain user feedback.

• Managed submission of about 100 technical marketing proposals to secure government contracts. Won 60% of submitted proposals competing against firms such as Mathematica Policy Research and Impaq. • Presented recommendations for promising opportunities for new project contracts to senior management, and recommendations were typically accepted. Evaluated hundreds of opportunities based on company fit, alignment with strategic objectives, market and competitive analysis, potential revenue to be gained, and firm-level resource constraints. • Analyzed company message and value propositions for proposal submissions. Worked cross-functionally with research, data management, IT, software development, and finance staff to ensure consistency and coordination of message.• Reduced costs for proposal development by about one-third and improved retention of research personnel on team. Implemented a streamlined process for proposal development by standardizing procedures and collaborating regularly with cross-functional teams. Developed a comprehensive, searchable database of boilerplate content from almost 100 proposals. Identified opportunities to shift selected tasks from research to administrative personnel. • Built relationships with partners, including Westat and Deloitte. Grew existing relationships and developed new partnerships with mutually beneficial opportunities. Collaborated with senior management to define partner strategy and positioning.

• Analyzed the universe of Medicare claims data and large, proprietary datasets from a major insurer and government agencies to influence federal health care policy. Interpreted analysis findings and authored memos and reports, including Reports to Congress, to explain complex methodologies and findings. • Led a team of software developers to refine a web-based tool used by social workers in four California counties to facilitate information collection and decision-making in child welfare cases. Ensured that new features and solutions met clients’ needs. • Selected among top four writers to screen and train entry-level hires. Developed a writing test for applicants to improve selection of applicants. Contributed to development of a rigorous program to orient and train new hires. • Managed team of four research and administrative personnel. Promoted within one year and twice within three years.