Built net new function and team from the ground up for the 40k employees of a $17B climate and energy services company. Develop and drive innovative marketing campaigns and employer brand activation. Build local and national partnerships to develop future-oriented partnerships for sustainable careers. Develop scalable national solutions for critical workforce needs, including pathways, partnerships and programs such as company-first nationally registered apprenticeship program for service technicians.

Assumed role at start of global pandemic navigating company’s pivotal role in HVAC and refrigerated transport while working to create brand awareness for corporate brand formed as result of Ingersoll Rand spinoff. Led global team of brand strategists and creatives.• Activated new to market Trane Technologies brand globally to 40K employees• Transformed market presence through a comprehensive enterprise brand strategy crafted to drive growth, improve positioning and raise brand awareness. $3B in topline growth since launch.• Developed and launched company-first talent brand strategy and internal/external activation.• Led external agencies and internal teams in developing digital strategy, creative strategy, content strategy, social strategy and campaigns across all marketing channels.

Global leader repositioning corporate brand and providing strategic guidance to Ingersoll Rand portfolio of brands. • Collaborated with C-suite to develop and launch new name, visual identity, brand strategy and architecture for newly formed energy services company following spinoff of Ingersoll Rand’s industrial business.• Led brand integration for 11 brands of a $1.5B acquisition and Day 1 facility changeover of 13 global sites.

Headed 30+ person global team. Oversaw strategic direction and management of enterprise CRM (Salesforce), optimization of digital marketing initiatives and marketing platforms including CRM, digital asset management, and lead gen/demand gen activities. Supported platforms and processes that created a frictionless customer experience online. • Built structure, strategy and enterprise-wide approach for CRM transformation at Caterpillar. Negotiated enterprise-first 3-year contract with strategic provider for cloud-based marketing & sales technology.• Led first sustainable CRM data exchange between dealer network and Caterpillar; delivered closed-loop feedback on leads generated online for 25 dealers.

• Directed restructuring, strategy development and aligned execution for 50 global chapters with 5K+ members that transformed oldest ERG into a true business resource group with real impact on talent retention and growth. Managed distributed global team of 60+ leaders. Drove 10x increase in male membership and 25% increase in new chapter growth.• Developed enterprise-first leadership training for women & men, including instructional design, train the trainer program, peer coaching and assessment framework; scaled training to support 3x year over year growth in attendees globally. Catalyst for enterprise Women in Leadership strategy and the linchpin of by-invitation leadership development. Female attrition reduced by 80%+ in Asia facilities.• Consulted for business units on diversity initiatives, culture change & development of programs to retain female talent. Developed reverse mentoring program and EO-level presentations. Delivered global train the trainer workshops, men’s workshops and women’s workshops in Asia, Australia and the US.

Led team managing digital content and channels including customer experience on website with 1M+ visitors/month and social channels with reach of 4.8M. Cultivated content and channels that drove an optimized customer experience online. Scope: SEO/SEM, enterprise search, social media, digital content platforms, content management and digital intelligence including analytics platforms. 11 enterprise platforms including management to mission critical (99.7%) availability standards.• Influenced $90M in online customer transactions through delivery of new analytics & insights process.• Standardized digital online behavior reporting, reducing from 100 custom reports to five standard and yielding 90% reduction in labor.• Improved organic search across five websites over 20% and increased social reach by 25% across all channels

Led distributed global team of 11 in the US & China developing a $5M customer 360 master data management solution. • Served on nomination-only VP level committee charged with driving cultural change.• Deployed a comprehensive dealer data services model supporting Caterpillar’s 30+ business units and 180+ dealers, resulting in 7x increase in adoption rate. • Developed a robust data governance and stewardship process for customer master data.• Increased team engagement by 15% over department thresholds. Recognized as best-practice manager for delivering high engagement as measured by annual employee survey and asked to serve on inclusion council for division. • Devised global marketing attribution process, resulting in 3x target identification of attributed sales.

Implemented global Cat brand campaign, including rollout of the first brand promise for the Cat brand to employees. Developed brand strategy initiatives that defined and drove strategic decisions about Caterpillar’s brand portfolio. Led large-scale learning design/delivery, managed development, and facilitated and evaluated training programs & materials. Handled communications for global audiences at the employee and executive level including CEO.• Developed/deployed Cat Brand Promise to 25 global locations with rollout happening 50% faster than benchmarked best practice. Facilitated training with 800 employees and 34 creative agencies. Headed global internal brand promise launch across 46 facilities to 100K employees. • Managed global team of 65 brand advocate instructors. Developed train the trainer program and monitored performance. Resulted in a 3x increase in class delivery over prior year and 95% conversion to brand advocates. • Led implementation of the brand advocate program enterprise wide. Piloted program at six dealers. Benchmarked by three B2B companies, two universities, Marketing Leadership Council and several internal teams.• Created brand education curriculum with 100% reduction in design to deployment over predecessor including asynchronous multi-language learning with 20,000+ participants to date.• Facilitated brand training to more than 5,000 Caterpillar and dealer employees globally. • Designed strategy for migrating newly acquired brands including $7B mining acquisition and obtained C-level endorsement. Under this strategy, Caterpillar’s brand portfolio was reduced from 30 brands in 2006 to 19 in 2017.• Developed first global research initiative to identify purchase drivers and measure Cat brand perception relative to the competition. • Launched training in response to harassment and minority attrition in the marketing rep program. Facilitated course pilot, delivered train-the-trainer session, and participated in deployment.

Product and industry marketing roles. Dealer event planning, training development & delivery, and market opportunity analysis. Trained and supervised five interns. Coordinated targeted marketing campaigns that drove $16.7M in incremental sales.