Stefania Avon Email & Phone Number

Trieste, Friuli-Venezia Giulia, Italy

• Serving the Middle East & African Region as an ambassador of illycaffè, working closely with the distributors focusing mainly on the quality of service and product, aiming at clients' acquisition and retention. Key.
• Create and deliver cross-functional educational programs for illy distributors and representatives in the MEA Region;
• Develop a comprehensive quality assurance program that ensured shared responsibility in meeting the highest standards of quality;
• Work closely with distributors to organize and deliver events with clients and potential clients;
• Conduct visits to the Region for quality monitoring and management, as well as events and educational activities.

Shanghai, Trieste

• Started as a Training Specialist in illycaffè Shanghai Ltd. in 2014, continuously developing my knowledge. I coordinated all educational activities in China since September 2016, got promoted to Branch Manager in.
• Createdand conduct training sessions in Chinese, English, and Italian for HoReCa professionals and consumers, in China & Country distribution network (2014-2018) and illycaffè HQ & MEA Region distribution network.
• Create and deliver train-the-trainer programs to ensure all trainers understood the content, increasing engagement and knowledge retention;
• Arrange and deliver coffee-tasting sessions during events and commercial meetings with International Key Accounts and potential customers, resulting in better business relations and clients acquisition;
• Deliver technical consultancies for customers on equipment choice and installation, coffee preparations, menu, and product placement.

Shanghai, China

• Key responsibilities and accomplishments:
• Directly managed the staff in Università del Caffè Shanghai and Beijing (both part of the Branch), while coordinating the activities in Guangzhou and Xiamen (sub-distributors);
• Managed and aligned all branches’ operations and didactical offers, ensuring all learning materials were regularly updated to reflect the latest standard and practices;
• Implemented effective work organization strategies prioritizing employee development initiatives such as the Internal Training Program;
• Managed all branches’ operations, including scheduling staff and implementing a quality control visit planning and data management system;
• Managed the Branch budget to ensure cost-effectiveness and efficiency, while enlarging the didactical offer to improve profitability.

Shanghai, China

• Key responsibilities and accomplishments:International Key Accounts Management:
• Created and developed business relations with illy’s Key Accounts, liaising with illycaffè Headquarters and coordinating the local Sales Department;
• Prepared and followed up on proposals, negotiations, direct sales operations, and customer care service with extensive knowledge of illy products.Business development for the Gruppo illy products:
• Selection of Food Service products for importation;
• Importation process from Europe (business plan – order placement – Customs relations – stock management), with the support of the Logistics Department;
• Promotion and brand awareness development through events, direct sales operations, and customer care service with extensive knowledge of the products.

Shanghai, China

• Key responsibilities and accomplishments:
• Liaised with hotels in European countries, including Italy, Spain, and the UK, to promote a certification for Chinese outbound tourism services.
• Communicated certification details and ensured alignment with existing services, assigning the appropriate certification level to each property.

Post-Graduate Program, Business Chinese

Bachelor'S Degree, Chinese Studies – Chinese Language And Economic-Legal Institutions

Exchange Program, Chinese Language