RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Built and implemented GTM strategy dedicated to capturing intent-driven demand – included overhauling intent keyword sets and updating journey stage criteria to surface in-market accountsDeveloped a full-funnel measurement framework for reporting and optimizations illustrating unique KPIs and tactics aligned to account journey stagesLeveraged regional and intent data to orchestrate the promotion and execution of roundtable dinners in San Francisco and New York City – resulting in opportunities for 50% of attending accountsQ423 Demand Generation program achieved 100% Sales Stage 0 goal for core TLS product and exceeded goal for secondary PKI product by 133%Q124, Q224, and Q324 Sales Stage 0 ad pipeline goals exceeded across all new logo product linesUsed intent keyword sets to identify and proactively invite contacts to webinars from accounts showing interest in specific topics, resulting in the highest registrations, live attendance rate, and 11 new opportunities for $1.3M ARRDigital marketing orchestration for Tier I campaigns that included Demandbase and LinkedIn ads targeting accounts by journey stages aligned messaging and content to be most relevant - resulted in 600 previously unengaged accounts nurtured into lower stages during one quarterCreated a prospecting playbook for SDRs to prioritize and action in-market accountsSpearheaded sales training with our Sales Enablement Lead and Product Marketing Managers that incorporated the prospecting playbook, Salesforce dashboards, intent, personas, account mapping, email personalization, and tools like TechTarget Priority Engine to surface engaged contacts at accountsWorked with our web and content teams to create website personalization experiences for accounts across different industry verticalsWorked with sales leadership, field teams, and RevOps to refine the total addressable market (TAM) for new logo accounts that resulted in more efficient marketing budgets

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Exceeded meeting goal by 200% for our exclusive enterprise roundtable dinner series. Orchestrated and executed targeted invites, thought leadership themes and content, pre and post-event communication plans, venue relationships, budgets, attendee briefs, gifting, and 90-day lookback reportingCreated communication plans for campaigns that included Outreach sequences for our sales teams as well as automated messages triggered from Marketo Developed a formal gifting playbook incorporating Postal.io focusing on account milestones and triggers that enabled AEs to maximize the relevance, timeliness, and personalization of our direct mail efforts across enterprise teams

Oversaw our relationship with Terminus and worked closely with our Digital Strategy team to orchestrate and launch targeted ABM campaignsSecured meetings at 7 of the top 10 target supplier accounts by leveraging first-party data to create custom infographics based on actual projected ROI by switching to AR automation tool RemitraCreated the first Account Scoring criteria for our healthcare AP/AR automation product Remitra that identified top-fit accounts for our sales team to focus pipeline-generating effortsSegmented top supplier accounts into three distinct tiers using internal spend and invoice data to launch targeted display ads based on actual predicted savings – saw engagement from 64% of targeted accounts and highest on-site conversionsCoupled intent data and website engagement through Terminus to segment accounts into ABM Stages that identified accounts that were in-market based on buying signalsDeveloped and deployed formal Sales Playbooks across three BUs that illustrated how sales teams use intent signals to prioritize accounts, set alerts for target account activity, increase the relevance of outreach, and incorporate additional sales enablement tools like Highspot, Salesforce, and LinkedIn Sales Navigator into the selling processes

Achieved highest net deals for 2020 with average deal sizes growing 93% YoY from April 2020-April 2021 by creating Activity Reports for sales teams that proactively surfaced target account intent and website engagement to identify buying behaviors and help teams prioritize prospectingLaunched multi-channel ABM program targeting our top 255 enterprise firms as well as top accounts for our Inside Sales team that included tactics like Demandbase targeted display, email cadences, webinars, sponsored LinkedIn, and personalized direct mailWorked closely with sales and marketing leadership, revenue operations, and enterprise teams to holistically define ABM within the company and set expectations for implementation and executionDeveloped enterprise home office team buyer personas and journeys that defined each role’s mindset, motivations, challenges, preferred content, and implications for RiskalyzeHelped create our B2B Ideal Customer Profile (ICP) that combined firmographics, technographics, GTM strategy, product, and alignment with company objectivesBuilt dashboards in Salesforce to track decision-maker MQLs, intent data, page views, and user penetration rates at target firms to identify Marketing Qualified Accounts (MQAs)Implemented Demandbase’s Conversion (now Sales Intelligence) and LinkedIn Sales Navigator tools that proactively pushed real-time notifications for high-value alerts to our Inside Sales team via Slack and weekly email digests for target firms that helped increase self-sourced leadsUsed Hotjar web analytics tool to understand online behavior to influence website optimizations for shorter buyer journeys and improved UX resulting in a 20% conversion bumpCollaborated closely with our Enterprise Relationship Managers and Success Coaches to implement our Focus Firms program that proactively planned and executed custom webinars for target firms that helped drive bottom-up adoption at top firms

Refined company branding to reflect our transition from servicing smaller boutique operations to large-scale commercial enterprisesDeveloped the 2018 marketing plan that outlined our company’s goals, B2B target personas, SWOT and marketplace analysis, strategies, and tacticsBuilt customer journey map and content strategy to align channels and tactics with the B2B audienceImproved our social media and SEO efforts – increasing our online rating with Google over 2xHelped grow our presence in desired regions like the California Central Coast by establishing and building strategic partnerships with regional industry organizationsDeveloped in-house social media processes and procedures that tied our social channels directly to our sales tactics and augmented sales initiatives, including trade show executions, while also growing our following and engagement YoYCrafted lead scoring model to prioritize leads and nurture them at different stages of the sales funnelWrote and created content for case studies and testimonials featured on Projects section of our websiteLed the redesign of our website navigation and UX which led to increased traffic to desired pages and reduced some bounce rates from 70% - 80%+ to less than 50%Redesigned sales collateral to reflect our commercial capabilities and Unique Selling PointsAn active member in our industry associations including sitting on committees, participating in events and conferences, and supporting industry legislation initiatives

Created the communications plan, product messaging, and co-authored the launch strategy for Visa ID Intelligence (VDCA) digital authentication hub that reduced friction and fraud in digital commerceUtilized Eloqua and Demandbase marketing automation tools to build dynamic customer journeys and engagement touchpoints for the launch of Visa's B2B financial product Visa ID IntelligenceMapped holistic B2B customer journeys for each campaign touchpoint including online content, display, website visit, lead capture, email nurture, and lead follow-upOutlined lead scoring criteria to rank qualified prospects that allowed Visa to identify and prioritize the most valuable leads from campaignsDeveloped new user engagement strategy for Visa Digital Commerce App (VDCA) that defined and mapped key user app onboarding goals, touchpoints, content, channels, and timing to optimize the user experience and build loyalty with app customersDirectly managed Jr. Planner that supports all strategy activities across the Visa and Autodesk accountsCollaborated with creative, account, and production teams to identify creative testing opportunities within email and CRM (Customer Relationship Management) communication designsAuthored briefs and led daily strategic planning of ongoing campaigns for Visa and Charles SchwabProvided trend and category insights to inform campaign asset development and communication plansConducted primary and secondary research on consumers, categories, competitors, and culture to serve as inputs for the development of communications strategySkills and Specialties: Customer experience strategy, new user app on-boarding, communications planning, content strategy, CRM, Eloqua, Demandbase

Helped lead the digital strategy for MINI Cooper’s #DefyLabels 2016 Super Bowl campaignStrategic head for the 2016 MINI Cooper Super Bowl social media war room to identify and evaluate potential owned channel posts as well as brand interactionsApplied social listening techniques and tools to integrate insights and learnings into brand narratives for existing clients and business development pitchesCo-developed brand strategy and presentations for new business pitchesDeveloped the strategy and content calendars across all MINI Cooper social media channelsWorked closely with our in-house data analytics team to create test-and-learn plans and setting KPIs (Key Performance Indicators) that allowed us to optimize campaigns and marketing efforts

Designed and led brainstorms, assisted in ethnographic research, and co-authored digital product strategy for the redesign and launch of Sprint’s Family Tool appAudited and mapped outbound eCRM communications for Volkswagen’s connected car service Car-Net that identified strategic messaging opportunities and implications for Volkswagen’s product team Helped develop MY15 Golf GTI paid social media strategy briefs alongside Sr. Planners for 2014 FIFA World Cup “Ready. Set. Golf!” campaignWorked directly with Sr. Planners on the Target account to create briefs and develop digital and social media strategy for Marvel and Peanuts licensing, CSR, and the #MoreMusic initiatives that included partnerships with Coldplay and the 2015 Grammys live commercial with Imagine DragonsModerated focus groups and conducted weekly analysis reporting in conjunction with our data analytics team for Esurance that shaped the format of A/B testing for their gas-predictor tool Fuelcaster 1.1Utilized actionable insights gained through online social listening to craft the social media strategy for Pizza Hut's gluten-free pizza menu launchHelped win new business including Pizza Hut, Sprint, and Vivint utilizing social listening tools, social channel audits, content strategy, and developing in-house social media procedures for clients

Managed costs and closing process of all 1,200+ annual active jobs under the Volkswagen account Presented monthly marketing budgets to clients at Volkswagen headquartersUpdated and maintained master budget document for entire Volkswagen marketing departmentSupported both account and production teams to manage project costs and timing of activationOrganized and processed estimate and final invoicing for all marketing disciplinesConducted monthly budget reviews with account teams and marketing clients

Wrote operational procedures for all client eRecording systemsInitiated and expanded corporate Facebook page and Twitter account Built and maintained working relationships with clients in Southern CaliforniaMet with new Southern California clients face-to-face to implement current and future on-site eRecording proceduresGenerated reports in Excel to track volume and research industry trends over extended periods of timePlanned, wrote and implemented direct marketing surveys to customers with 85% response rateDesigned company brochures used at industry tradeshowsCross-trained new hires

Assisted in setup, design and guest relations for Fortune Magazine's Executive Green Business Conference that included companies Dell, UPS, Procter and Gamble, AT&T, Shell Gasoline, IBM, Johnson & Johnson and other global companies collaborating and sharing new sustainable business initiativesMaintained schedules and supported production team with daily tasks

Coached the offensive and defensive lines as well as assisted in strategic defensive game-planning Organized, installed and oversaw the varsity off-season workout program using Bigger, Faster, Stronger software and monitored progress of participants with both weekly and monthly reports to track personal and team goals 10 players reached their goal of achieving the 400% Club in their three core power lifts under the offseason workout program

Collaborated with creative and strategic planning teams to support client deliverable deadlinesConducted market research for online brand reputation management for telecom client ShoreTel Prepped conference calls with clients and wrote conference reports based on those meetings Retrieved data to be used for billing purposes and checking for accuracyResearched media buying strategy to help determine optimal reach and frequency for regional radio spotsEdited and mixed pitch videos in Final Cut Pro for clients Franklin Templeton and Macrovision Assisted in the production and execution of client PowerPoint decks, radio spots and video filming production for telecom client ShoreTel's San Francisco Giants Regional Campaign

Successfully managed operations of a top-10 nationally ranked Division I club of over 50 players including travel plans for away games, playoffs, coordinated and ran team meetings, updating entire team and coaching staff on scheduling changes, budgeting, and helping other officers complete their tasksServed as liason between our team and the university, helping to coordinate and complete tasks with Student Life and Leadership and the Cal Poly administrationFacilitated and served as main point of contact for the selling of all team merchandise to students, parents and alumni to help fundraiseCoordinated and built relationships with local restaurants with "flyer nights" where portions of customer's bills would go toward the clubAssisted in organizing fundraising events such as Alumni and Founder's Weekend and Parent's Weekend Auctions in which the weekends raised over $10,000Handled inquiries from prospective incoming students on the club and univeristyOperated a recruiting booth during Cal Poly's Week of Welcome orientation for incoming freshmen, gaining over 100 sign-ups

Administered MarketWatch, a daily newsfeed to customers with up-to-date news in the retail industryIn charge of all marketing packages and shippingCreated company training DVD for our products CartManager XD and CartManager XD+Assisted in creation of new business cards and 2008 company Christmas cardManaged the online company store via intranet and managed company website for city ordinancesPosted and modified questions for company "Getting to Know You" surveys