Alex Pappas Email & Phone Number

Sacramento, CA, US

New York, US

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Salt Lake City, UT, US

Built and implemented GTM strategy dedicated to capturing intent-driven demand – included overhauling intent keyword sets and updating journey stage criteria to surface in-market accountsDeveloped a full-funnel measurement framework for reporting and optimizations illustrating unique KPIs and tactics aligned to account journey stagesLeveraged regional and.

Atlanta, Georgia, US

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

San Francisco, California, US

Exceeded meeting goal by 200% for our exclusive enterprise roundtable dinner series. Orchestrated and executed targeted invites, thought leadership themes and content, pre and post-event communication plans, venue relationships, budgets, attendee briefs, gifting, and 90-day lookback reportingCreated communication plans for campaigns that included Outreach.

San Francisco, California, US

Charlotte, NC, US

Oversaw our relationship with Terminus and worked closely with our Digital Strategy team to orchestrate and launch targeted ABM campaignsSecured meetings at 7 of the top 10 target supplier accounts by leveraging first-party data to create custom infographics based on actual projected ROI by switching to AR automation tool RemitraCreated the first Account.

Auburn, California, US

Achieved highest net deals for 2020 with average deal sizes growing 93% YoY from April 2020-April 2021 by creating Activity Reports for sales teams that proactively surfaced target account intent and website engagement to identify buying behaviors and help teams prioritize prospectingLaunched multi-channel ABM program targeting our top 255 enterprise firms.

Rough & Ready, California, US

Refined company branding to reflect our transition from servicing smaller boutique operations to large-scale commercial enterprisesDeveloped the 2018 marketing plan that outlined our company’s goals, B2B target personas, SWOT and marketplace analysis, strategies, and tacticsBuilt customer journey map and content strategy to align channels and tactics with.

New York, NY, US

Created the communications plan, product messaging, and co-authored the launch strategy for Visa ID Intelligence (VDCA) digital authentication hub that reduced friction and fraud in digital commerceUtilized Eloqua and Demandbase marketing automation tools to build dynamic customer journeys and engagement touchpoints for the launch of Visa's B2B financial.

Sausalito, CA, US

Helped lead the digital strategy for MINI Cooper’s #DefyLabels 2016 Super Bowl campaignStrategic head for the 2016 MINI Cooper Super Bowl social media war room to identify and evaluate potential owned channel posts as well as brand interactionsApplied social listening techniques and tools to integrate insights and learnings into brand narratives for.

New York, NY, US

Designed and led brainstorms, assisted in ethnographic research, and co-authored digital product strategy for the redesign and launch of Sprint’s Family Tool appAudited and mapped outbound eCRM communications for Volkswagen’s connected car service Car-Net that identified strategic messaging opportunities and implications for Volkswagen’s product team.

New York, NY, US

Managed costs and closing process of all 1,200+ annual active jobs under the Volkswagen account Presented monthly marketing budgets to clients at Volkswagen headquartersUpdated and maintained master budget document for entire Volkswagen marketing departmentSupported both account and production teams to manage project costs and timing of activationOrganized.

Wrote operational procedures for all client eRecording systemsInitiated and expanded corporate Facebook page and Twitter account Built and maintained working relationships with clients in Southern CaliforniaMet with new Southern California clients face-to-face to implement current and future on-site eRecording proceduresGenerated reports in Excel to track.

Assisted in setup, design and guest relations for Fortune Magazine's Executive Green Business Conference that included companies Dell, UPS, Procter and Gamble, AT&T, Shell Gasoline, IBM, Johnson & Johnson and other global companies collaborating and sharing new sustainable business initiativesMaintained schedules and supported production team with daily.

Coached the offensive and defensive lines as well as assisted in strategic defensive game-planning Organized, installed and oversaw the varsity off-season workout program using Bigger, Faster, Stronger software and monitored progress of participants with both weekly and monthly reports to track personal and team goals 10 players reached their goal of.

US

Collaborated with creative and strategic planning teams to support client deliverable deadlinesConducted market research for online brand reputation management for telecom client ShoreTel Prepped conference calls with clients and wrote conference reports based on those meetings Retrieved data to be used for billing purposes and checking for.

Successfully managed operations of a top-10 nationally ranked Division I club of over 50 players including travel plans for away games, playoffs, coordinated and ran team meetings, updating entire team and coaching staff on scheduling changes, budgeting, and helping other officers complete their tasksServed as liason between our team and the university.

Administered MarketWatch, a daily newsfeed to customers with up-to-date news in the retail industryIn charge of all marketing packages and shippingCreated company training DVD for our products CartManager XD and CartManager XD+Assisted in creation of new business cards and 2008 company Christmas cardManaged the online company store via intranet and managed.