Avi Hein Email & Phone Number

Paramus, New Jersey, Us

Checkmarx is the leading application security provider, offering the industry’s most comprehensive and innovative cloud-native platform, Checkmarx One™. We enable enterprises to shift everywhere in order to secure every phase of development for every application while simultaneously balancing the dynamic needs of CISOs, security teams, and development teams. Fueled by intelligence from our industry-leading AppSec security research team, our products and services provide unparalleled scan accuracy, coverage, visibility, and guidance to prioritize the most impactful vulnerabilities, reduce risk across all components of modern software, and build for the always-evolving technological landscape. We are honored to serve more than 1,800 customers, including 60 percent of Fortune 100 organizations, and are committed to moving forward with an unwavering dedication to the safety and security of our customers and the applications that power our day-to-day lives.

Hod-Hasharon, Il

Allot is a leading provider of innovative network intelligence and security solutions that empower communications service providers (CSPs) and enterprises worldwide to enhance the value they bring to their customers. With over 20 years of proven success, our solutions turn network, application, usage and security data into actionable intelligence that make our customers’ networks smarter and their users more secure.Allot Secure, our network-based security platform, disrupts the security industry by positioning CSPs as leading Security-as-a-Service providers and protecting over 20 million subscribers worldwide. Allot Secure delivers anywhere, any device any threat protection and generates value-added-service revenue of 10-15% on top of pure connectivity.

Ridgefield Park, New Jersey, Us

* Manage all global and regional public relations and corporate communications.* Wrote all product marketing content, including case studies, data sheets, solution briefs, whitepapers, and videos.* Joint marketing initiatives and technical integrations for partners such as Cisco, Guardicore (now Akamai) and ServiceNow.

San Mateo, California, Us

Drove Imperva’s global inbound acquisition strategy for all product lines - responsible for over $16 million in net new pipeline and $3 million in net new bookings in 2018 – managed company’s highest ROI marketing channel. Managed seven figure program budget for paid and organic campaigns, managing multiple vendors spread across three continents (US, Europe, Israel)Led digital market expansion in China. Drove over $300,000 in net new bookings and half a million dollars in pipeline during its first year for Imperva cloud application security division.Nominated for the Cybersecurity Marketer of the Year Awards - https://globenewswire.com/news-release/2019/02/12/1720845/0/en/Cybersecurity-Marketer-of-the-Year-Nominees-and-Judges-Announced.html

Tel-Aviv, Il

Worked on partnerships with tier-one partners such as NVIDIA and MicrosoftSuccessfully developed go-to-market plan for new and existing product linesIncreased leads converted to opportunities by 30%Managed 2 in-house technical marketing membersInitiated internship program

Chesterfield, Mo, Us

As part of my MBA at the Technion, consulting for the CTO office at Amdocs on innovation policy and strategy

Tel Aviv, Israel, Il

Typemock is a software company that provides software testing tools for the .NET Framework and C++, enabling Agile software developers to test their code. During my period as marketing manager, reporting to the CEO, Typemock's revenues grew 113% and company achieved profitability.Responsible for marketing planning and implementation, including product launches, sales promotions, online marketing, funnel optimization, SEO, PPC, managing vendors, community outreach, lead generation and nurturing, and product marketing, competitive analysis, and technical marketing content.Increased leads by over 200% developing and executing lead generation program (webinars, social media, SEO, messaging and positioning, funnel optimization, community outreach) Developed and implemented go-to-market strategies for new products in .NET, C++, and Linux leading to increased awareness, downloads, and salesAuthored by-lined articles, website content, data sheets, infographics, white papers, and email campaignsManaged vendors such as web firm, public relations firm, graphic designerCoordinated analyst relations, resulting in mention in Forrester Report, Navigating the Agile Testing Tools Landscape (the only commercial .NET unit testing tool to appear)

Reporting to the CEOThe Cline Group is an international marketing consultancy and public relations agency, with offices in Israel and the United States. Responsible for all marketing activities, from outreach to online media, inbound marketing strategy and implementation, blogger outreach, web design and development, conversion optimization, marketing communications and content writing.Developed and implemented marketing plansAuthored marketing materials, including press releases, brochures, blog posts, and website copyManaged PPC campaigns, social media accounts for clientsAuthored proposals to increase billings and get new clientsBuilt websites using WordPress for clientsHelped build and advise communications and marketing consultancy. First full-time employee hired.

Ness Ziona, Il

With a reach of over 60 million users, Conduit is the force behind over 90% of all toolbars on the Internet. Worked to more deeply engage with Conduit's 200,000 publishers and increase awareness with end-users. Actively managed the company's Twitter and Facebook presence as well as several other social networks, in addition to intense outreach campaigns and other marketing efforts.Created and launched the first-ever Conduit Awards to leverage Conduit's growing presence in social media. Responsible for online marketing and social media outreach of the Awards.Resulted in over 50,000 votes and 80,000 downloads of the nominated components.

Redwood City, California, Us

Contract technical writing

Tel Aviv, Yafo, Il

Participated in a strategic funded fellowship in strategic communications and technology journalism, along with participants in the United States, Europe, and IsraelAuthored news articles about Israeli innovations in high tech, business, health, global diplomacy and global humanitarian efforts, which were reprinted in global media outlets including the Jerusalem Post, Jewish Journal of Greater Los Angeles, and more.Authored news stories about high tech companies (both multinationals and startups) such as IBM Israel, Arootz (now Intercast Networks), Finjan (now Trustwave), Elbit Systems, Barnev, Afikim, Alma Lasers, Oracle, Vortex, Waves

Master Of Business Administration (M.B.A.), Technology Management

Master'S Degree, Political Science And Government

Bachelor'S Degree, Political Science And Government

High School