Andrey Avramenko work email
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My name is Andrey Avramenko and I work in product managment and digital-marketing.Product ManagementI always consider new product consumers as an opportunity for converting them into customers. At any place of work I am developing a new product functionality, work with the internal projects, which are able to convert the incoming traffic faster and more effectively.Digital-marketingThe developed tools and expertise help me to grow business of digital products in a perfect balance. My main aim is a conversion increase, which brings a multiplier effect. I am able to attract five times more traffic in any of my projects by increasing the conversion just by 1.5 times. In the course of time, while I am working with the conversion growth and increasing the budget for attracting traffic, I am scaling up the reach and the business proceeds by many times.Analytics and Operations ManagementI think, that setting up a new functionality and traffic increase for a long time are inconceivable without permanent analytics and processing of clients' experience.That's why an analysis of the business processes and processing of clients' experience, which help me to improve the effectiveness of processes and make them economically beneficial for the business, deserve priority in the allocation of my job resources.The examples of cases that illustrate my approach and сonfirm my expertise are below. I'm ready to tell about them personally and of course willing to work with your pain points with great pleasure, especially if they are complicated, difficult and new for me.
Ттк | Ржд (Цифровизация, Разработка По На Поездах Ржд)
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Технический Руководитель Проектов ItТтк | Ржд (Цифровизация, Разработка По На Поездах Ржд)Moscow, Ru
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Product OwnerКолесо – Сеть Из 130 Шинных Центров По Рф Apr 2020 - PresentMoscow, Moscow City, Russia– Organized the department of the web development based on the modern scrum methodologies (gitlab/jira), integrated ci/cd, git, docker, ansible, silenium into the work.– Selected and implemented the technology stack into the work for progressive transformation of the legacy infrastructure (Laravel+React/Next).– Created PnL ecommerce, thereby finding several global bottlenecks of the company; launched the transformation process: the attribution between online and offline purchases, online-appointment for getting services.– Found and added the new way of ordering, which is connecting online and offline channels (35% of all orders), by the CJM/JTBD approach.– Increased the conversion of the site by 30-120% on the different channels.– Set up the expanded web analytics, that allows to make data-driven decisions on the channels, products and merchandising.– Integrated the CDP Mindbox for repeat sales and omnichanel developing; implemented number of omnichanel mechanics; created the DWH architecture for further developing of the systems.– Improved the traffic of the SEO-channel by 18-73% (autumn and spring seasons). Worked as a SEO-specialist and sought growth points, and also as an implementation project-manager.– Built a highly motivated team (5 developers and 10 marketers) without any firing.
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Deputy Marketing Director For InfrastructureLevel.Travel – An Online Trip Booking Service Apr 2016 - Feb 2020Level.Travel, a major online aggregator with annual turnover in excess of $25m, is a one-stop shop to select and purchase trips from any and all tour operators. It is a tech leader in the segment of package tours and supplies solutions to Yandex.Travel, Sberbank, Megafon, OneTwoTrip, Aviasales etc.Sales and marketing results:– revenue growth 3 times YtY (up to 50M per year) – website traffic 2 YtY (up to 3M sessions / month)– context ads (Yandex/Google): 3 times sales growth, preserving the current level of profitability – email / crm-marketing: up to 10% of total sales– on-site communication: increased conversion by 15%– seo: implementation of the project at $30M+ per year– developed cross device / channel analytical system (ga / gBigQuery / sql / bi)Product development results:– created “dynamic product feeds”– integrated the mindbox crm system (post / gtm / js)– developed the categorization of hotels for the “family” segment– integrated new telephony / telephone exchange system in the customer service departmentAnnual marketing budget in excess of $1M.Leaded team up to 10 employees.Closely and extensively interacted with the technical team.
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Internet MarketerPs-Box, An Online Store For Gift Certificates (Ascott Deco Rus Group) May 2015 - Apr 2016Moscow, Moscow City, RussiaPS-Box is an online store selling gift certificates for services and impressions (spa, parachuting etc.) and an offline retail network. - Increased organic (SEO) traffic by 30% (while SEO-agency contract was discontinued)- Reduced advertising overall costs by 45% while increasing conversion and revenue, reduced contextual advertising costs by 30% while maintaining revenue- A B2B project – a lead generation has been organized for bulk sales of certificates- Increased site / channel conversion by 50-80% with A / B testsMarketing budget - 26 million rubles a year.
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Internet MarketerDecoretto, An Interior Decorations And Decals (Ascott Deco Rus) Sep 2013 - Sep 2015Moscow, Russian FederationAscott Deco Rus is a leader in the glue (Kleo brand) and glue-based products market. I was responsible for interior decorations and decals sold under the Decoretto brand.My main goal was to increase sales on the www.decoretto.ru online shop (B2C) and provide lead generation to expand B2B wholesale.– Contextual advertisement: revenue increased 40% YtY maintaining the 20% share of adv cost.– For the following channels, revenue increased 50% YtY: SEO, CPA networks, teaser networks, e-mail– Tested new collections before launch of mass production by using Lean Start Up technology. As a result, new collections outsold previous by a factor of 5– B2B: lead generation was organized for Decoretto wholesales, increasing B2B turnover three-fold
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Internet MarketerNordmarine Deluxe Yacht Sellers Jun 2012 - Feb 2014Moscow, Russian FederationCompany profile: sales of premium motor yachts (GBP 1 million and above)
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Marketing / Event ManagerDihouse Mar 2011 - Jun 2012Russia, MoscowCompany profile: large wholesale supplies of PC hardware from Chinese producersClients: retail shops, from M-Video (one of Russia’s largest electronics retailers) to small regional sellersVendors: AMD, Cooler Master, Zalman, MSI, nVidia, Acer, Dell, ASUS, HP -
B2B Account Manager, Middle East And AfricaAbbyy Oct 2009 - Mar 2011MoscowRegion: Middle East and North AfricaProducts: text recognition software: document scanning, text/shape recognition, saving to a databaseEnd users: medium and large businessesPartner: system integrator responsible for end-user implementationAll exchange with partners relevant to their projects, technical pre-sale, quotation of license prices, phone negotiations, etc. was in English -
Marketer, Business Development ManagerIsm Computers, Ltd Dec 2006 - Jul 2009Orenburg, RussiaCompany profile: retail and corporate sales of PC hardware and software
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Account RepresentativeMicrosoft Aug 2004 - Nov 2006Orenburg, RussiaThe key objective was to ensure all partners (30 retail stores in the region) sold PCs with licensed copies of Microsoft Windows® only. Originally all partners sold PCs with pirated OS.
Andrey Avramenko Skills
Andrey Avramenko Education Details
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SkillfactoryPython For Data Analytics -
Go Practice, Course Authored By Oleg YakubenkovProduct Management Based On Analytics And Data -
CodecademyPython Programming -
Moscow Lean Startup Machine Workshop -
Cybermarketing Educational CenterAdvanced Seo Course -
Top-ExpertSearch Engine Optimisation (Seo) -
AbbyyAbbyy Flexicapture 9.0, Optical Character And Shape Recognition System -
DirectumManagement And Optimisation Of Business Processes -
Door Training & ConsultingConsultative Sales -
Author'S TrainingSeveral Author Trainings In A Sales Management And Negotiations -
2003-2009 Orenburg State UniversityEconomics
Frequently Asked Questions about Andrey Avramenko
What company does Andrey Avramenko work for?
Andrey Avramenko works for Ттк | Ржд (Цифровизация, Разработка По На Поездах Ржд)
What is Andrey Avramenko's role at the current company?
Andrey Avramenko's current role is Технический руководитель проектов IT.
What is Andrey Avramenko's email address?
Andrey Avramenko's email address is a-****@****mail.ru
What is Andrey Avramenko's direct phone number?
Andrey Avramenko's direct phone number is +790552*****
What schools did Andrey Avramenko attend?
Andrey Avramenko attended Skillfactory, Go Practice, Course Authored By Oleg Yakubenkov, Codecademy, Moscow Lean Startup Machine Workshop, Cybermarketing Educational Center, Top-Expert, Abbyy, Directum, Door Training & Consulting, Author's Training, 2003-2009 Orenburg State University.
What are some of Andrey Avramenko's interests?
Andrey Avramenko has interest in Science And Technology, Economic Empowerment.
What skills is Andrey Avramenko known for?
Andrey Avramenko has skills like Management, Crm, Market Research, Business Development, Product Management, Marketing, Seo.
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Andrey Avramenko
Orenburg, Russia1microsoft.com -
Andrey Avramenko
President At Skyline Energy Development Llc & Cenco Energy Development LlcJacksonville, Fl1yahoo.com3 +125357XXXXX
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