Avril Han Email & Phone Number

Beijing, China

Beijing, China

Performed deep-dived market research on digital healthcare, Internet hospitals, and general healthcare industries for new business development strategic planning of Google China Cleaned, transformed, and normalized 10K+ Internet hospitals’ operations data, covering business models, the number of patients, and life-cycle management systems to summarize the.

• Collected and analyzed TGIF’s target audience of its Sustainability and ESG business, connected with the client in digital marketing to enhance brand awareness among 1,000+ undergraduate students of UCI
• Designed and executed offline advertisements and social events for recruiting 50+ new members every spring term, enhancing team members' engagement by 30% through activities
• Led a 20-member team, critiqued and communicated with 100+ clients’ marketing investment willingness and risk tolerance, improving the fund’s client base by 20%

Beijing

Generated customer key purchasing criteria by collecting customer preferences and market trends and performance gap analysis of internal operations, improving user growth and satisfaction by 50%Identified insights behind data and provided data-driven solutions and actionable instruction plans to leaders

Marketing promote TGIF to the UCI undergraduate student population to its maximum potential. Marketing also inform students on how to access TGIF funds, the dates of application deadlines and the hiring of new committee members in the Spring election.

The Green Initiative Fund under the office of VP.

Master Of Science - Ms, Applied Analytics

Bachelor'S Degree, Business Economics