Avril Murray Email & Phone Number

London, GB

London, United Kingdom

Providing leadership across all key Exterion Media established client categories to ensure growth by delivering effective, integrated, data-driven campaigns to our clients.

Mediatel Connected is the UK media industry's number one destination for media data, planning tools, market insight, news and conferences. Simple-to-use and intuitive, it is used by over 3,000 media professionals across more than 200 companies to assimilate the data required to plan media, analyse trends and make fully informed decisions quickly and.

Head of Clients within Ad Department marketing all Trinity Mirror’s national and regional brands, audiences and platforms. A key focus was to showcase the scale and breadth of the business’ multi-platform solutions and partnerships to clients. I was responsible for instigating, developing and maintaining relationships with key clients and driving maximum.

Strategic consulting for Inside Soap and All About Soap magazines. Developed a sales strategy with the Ad Manager and Research Manager to position titles within Hachette’s ‘Modern Matriarch’ segmentation.

Key responsibility was to scope and evaluate the commercial viability for the Radio Times branded EPG ad platform, which involved extensive market analysis, commissioning and working with external partners, as well as collaborating with research and media agencies to develop the RT EPG sales proposition.

Led BBC Magazines’ central key customer accounts client team to formulate strategies and business development objectives for each of the 65 accounts, which accounted for annual revenue to BBC Magazines of £11.54m. Championed business development accounts coordinating agency and client sales teams. Account managed all BBC Magazines group activity with key.

• (Core responsibilities and activities were the same here as deployed in central BBC Magazines Head of Clients role-RT unit migrated across to BBC Key Customer Group)
• Established New Business development team (comprising Client Sales, Ad Marketing & Research)
• Successfully managed top spending ‘Gilt-Edged’ key account clients to increase revenue for Radio Times by 5.2% to £ 8.1m.

• (Core responsibilities and activities were the same here as deployed in central BBC Magazines Head of Clients role-RT unit migrated across to BBC Key Customer Group)
• Established New Business development team (comprising Client Sales, Ad Marketing & Research)
• Successfully managed top spending ‘Gilt-Edged’ key account clients to increase revenue for Radio Times by 5.2% to £ 8.1m.

• Planning and implementation of new Advertorials and Sponsorship unit - defining structure, strategy, individual roles and additional revenue to Radio Times.
• Successful revenue projection and achievement for Advertorials and Sponsorship team for 1997/98, 98/99 & 99/00
• Planning and implementation of new dedicated role - Ad Sales Market Analyst - to further develop sales materiel for team to stay ahead of competition and deliver clearer solutions to agencies and clients.
• Development of ‘Synergy’ research project (social values segmentation) used to position Radio Times brand and readers resulting in presentation to European TV listings consortium conference in Madrid, and Consumer.
• Understanding of development of Digital Television market place and its potential impact on consumers’ T.V. viewing habits. Collaboration with Ad Director on Radio Times’ generic presentation ‘Radio Times - A Digital.

Ma Honours, French Language & Literature

Education record