As the lead on Engagement Solutions, I am passionate about enhancing the customer’s journey and shopping experience by integrating the best retail technology and marketing messages to create maximum marketing impact for business profitability. This role allows me to experience the customer’s entire retail journey, both in the physical and digital space, and then masterfully string it together to avoid marketing fatigue, and design a customer experience that is smooth, coherent and customisable to every individual.

As the shopper marketing lead, I was primarily responsible for delivering on marketing and consumer experience strategy across all clients, as well as identifying new products and processes within these fields, and launching them across all portfolios.Working closely with our strategists, creatives and portfolio managers, we were able to transform retail marketing in the shopping centre space into a strategic, customer-centric approach which delivered on business KPIs for our diverse client base.

Key responsibilities:- Overall strategic conceptualisation and execution in line with client business objectives for on-site marketing, with focus on digital strategy and innovation across existing marketing pillars- Development marketing strategy conceptualisation to guide the building through a 3-year, R2-billion redevelopment with focus on customer experience and mitigation of negative growth- Project and staff management across various departments including development marketing, public relations, customer relationship marketing, event management and exhibition sales- Managing and driving client relations through effective communication, accountability and strategic innovation- Building the brand equity of the centre in anticipation of the expansion launch through a first-to market strategy- Working closely with other Primedia business units to grow revenue generated from the centre- Driving and managing non-GLA revenue for both on-site and development marketing- Strategic budgeting and expense management

Key responsibilities:- Development and execution of both on-site and refurbishment marketing strategies, in line with stringent client business objectives.- Project and staff management across various departments including brand management, customer relationship marketing, event management and exhibition sales with special focus on public relations growth and execution

Key Responsibilities:- Creation of cutting-edge, effective digital strategies for the shopping centre environment, many on a pitch basis to secure new business- Conceptualising of custom digital and CRM products for the shopping centre industry in line with client’s business and marketing objectives.- Client management and retention across several retainer clients for day-to-day strategy execution- Liaising between product development teams and both marketing and landlord clients to ensure expectation management and on-point delivery.

Key responsibilities:- Project and staff management across various departments including brand management, customer relationship marketing, event management and exhibition sales.- Pioneering strategic relationships with the neighbouring casino and other community stakeholders to maximise a limited budget

During my time at this niche-market lifestyle publishing company, I worked as the Assistant Editor across 5 different bi-monthly lifestyle publications. This included several custom publishing projects for clients like Riverside Mall and Seasons in Africa, a luxury game lodge operator.Key Responsibilities:- Contributor management including content conceptualisation, briefing and time management of writers, stylist and photographers.- Budget management and control for each issue across all titles- Creating and guiding editorial strategy a strict high-end environment- Writing and editing of magazine content