Avshalom Ehrlich is a Founder and CTO at SMARTSHOOTER. He possess expertise in product management, start ups, management. Colleagues describe him as "Avshalom and I have been working together as team members at Novia, on several projects for "Better Place". I can honestly say he's one of a kind. A human and professional colleague, fun & inspiring to work with.", "There are many good things I could say about Avshalom. I could talk about his professional abilities, his kind and positive attitude, or how he always finds another angle to look at things. But at the end of the day, I ought to sum it up: Simply the most innovative person I have met in my life. Period.", and "Avshalom worked with me closely regarding product issues and definition, I was very impressed by his good attitude and his will to contribute to validate the product life cycle and quality, Avshalom is a real professional and was one of the people I really enjoyed working with I am looking forward working with him in the future."