Spent 4 years studying mechanical and hydraulic systems before realizing my future family wouldn't like me to starve. So, I traded wrenches for words and became a content marketer. Turns out, winning creative writing competitions wasn't completely useless.My current job is to build content engines from scratch. That's how most of the process looks: Set up operational structure- create an in-house+ freelancer team- use a mix of storytelling and SEO to drive organic traffic- scale content to reach your ARR goals with sustainable budgets. From process to results 📈- Developed Hatica's content funnel with a 250% uptick in traffic engagement and inflow of QUALITY organic leads that consistently converted, thanks to a stellar marketing team. Strategized content with a mix of SEO blogs, SME interviews, thought-leadership pieces, and product-use cases. - Identified opportunities for my clients to become industry thought leaders with content that caters to customer pain points first and search engine algos later. - Handled 50+ freelancers and 5+ in-house creators along with a full-fledged content operations team while producing 50+ articles in a month and keeping my team focused (by helping them fulfill their individual goals) at Aviyel. - Struggled but later excelled in content distribution by repurposing long-form content into carousels, infographics, short videos, and UGC content. Embed the voice of industry trendsetters in LinkedIn messaging to build brand authority. The results? 175% increase in follower growth and more importantly, consistent improvement in engagement (15% MoM) without staggering dips for a client :) - Bylines: Sprinklr, Discover, Datamation, and TechRepublic Premium, Hatica, Aviyel, ESF, TicketIQ, eWeekUK, Safient, TechTimes, MIT-TR, Discover, TechnologyAdvice and a future piece with ACS. I have an uncanny relationship with words and stories; I spin different anecdotes together. I combine words, and at other times, I break them. But in the end, we stick together to create content that you wouldn’t want to resist- All we strive for are good stories ✨Also, hang out with tech nerds, so my buyer persona and SMEs are always around, asking me for a cup of freshly brewed coffee- the only thing I am good at churning besides data-driven technical content. You can check out my work here: https://authory.com/AvyaChaudhary