+ Lead a high-performing marketing team across brand, digital, content, social, and creative+ Manage comprehensive marketing efforts for a real estate portfolio spanning 34,000+ units/beds across multifamily, scattered site, build-to-rent, and student housing assets+ Execute multifamily marketing strategies with a strong emphasis on digital channels to drive brand awareness, lead generation, and customer engagement+ Develop benchmark criteria to regularly measure and report on the effectiveness of all marketing programs to drive highly qualified leads and achieve optimal ROI on marketing spend+ Measure, analyze, and report on program and channel performance and make recommendations to improve brand reach and growth

+ Drive the creative brand architecture, brand positioning, visual identity, and message strategy across all lines of business (multifamily, hospitality, wellness, coworking, short-term renal, and real estate)+ Manage conception, development, and implementation of marketing plans and strategies, product concepts, customer journey, and promotional programs to drive engagement and conversion+ Drive strategy and execution of omnichannel marketing tactics across email, paid search, display, SMS, affiliate, social, and offline/print channels+ Report metrics and KPI tracking across all paid and organic channels, interpret data, establish benchmarks, and provide actionable plans and recommendations + Collaborate with sales leaders and operators to maximize performance and drive revenue+ Propose and manage market research projects to gain customer and competitor insights and improve marketing strategy and communication+ Lead a cross-functional team of designers, content creators, digital marketers, and brand leaders

+ Support the strategic planning and execution of integrated marketing campaigns to cost-effectively generate brand awareness, adoption, and loyalty+ Manage the development of brand and campaign assets, including brand identity, written content, photography, video, and ad imagery+ Spearhead the strategic and tactical execution of marketing campaigns, including deliverables, design, test/learn segmentation, tracking, reporting, analysis, and recommendations+ Partner with brand stakeholders to amplify customer journey through shared brand experience mapping, relationship management, customer success, and related business process+ Drive best practices, continuous improvement, and provide recommendations for brand growth

+ Lead creative development of brand marketing through content creation, PPC, SEO, social media, event planning, and website+ Build strategies for effective data analysis and reporting Drive leads, impact sales, and improve overall brand awareness+ Coordinate and collaborate with internal teams on a variety of projects: for sale, redevelopment, commercial build-out, and re-branding+ Source suppliers, vendors, and external agencies that align with the brand vision and project goals

+ Design, develop, and implement marketing collateral Optimize content for SEO and lead generation + Manage campaign expenses, budget, estimate monthly costs, and reconcile discrepancies+ Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

+ Establish marketing tools used to increase company growth through regional marketing strategies+ Implement a new standard of onboarding processes Manage and encourage a team of portfolio specialists to ensure project completion+ Liaison between George Street and 1,200 photographers across 45 markets+ Analyzed strategy, execution, maintenance, and quality of portfolios

+ Maintain Design Studio samples, labeling, maintenance, and upkeep+ Select, prep, and style products for production drops and promotions+ Oversee content calendar and file management for an eCommerce site+ Assist with lifestyle photography needs, supporting scheduling, setup, selections, and talent