Alex Cameron Email & Phone Number

London, United Kingdom

• Report directly to the Marketing Director and Board, overseeing the stadium's marketing strategy.• Lead the creation, planning, and execution of marketing strategies to support the club's new venue proposition.• Support the delivery of commercial objectives across Visitor Attractions, Stadium Events (Concerts, NFL, Rugby, Boxing), and C&E (Conferences & Events) revenue streams.• Build and manage the development of a unique venue identity and proposition, establishing the stadium as a world-class venue for audiences beyond football.• Oversee the optimisation and development of the new stadium-specific website.• Collaborate with digital teams to expand non-football audiences through database growth, social media channels, and other digital initiatives.• Launch new B2C (Business-to-Consumer) and B2B (Business-to-Business) propositions.

Menorca, Balearic Islands

• Increased annual turnover from circa €200,000 to €1,000,000.• Increased annual volume of guests from circa 6,000 to 15,000.• Created the Club Menorca brand, including executing all design and creative work.• Secured PR exposure on Netflix’s ‘Below Deck’, Channel 4’s ‘A Place In The Sun’, German Soap Opera ‘Love Boat’, and editorials in Menorca’s ‘La Roqueta’ and ‘Nacional Croatia’ magazines.• Created and grew the brand online, including designing and coding the website by hand, managing all social media platforms, sourcing and negotiating contracts with reservation software companies, and subsequently integrating them into the customer journey and experience.• Managed and designed all marketing from website and paid social media through to print collateral.• Improved TripAdvisor ranking from #18 to #5, winning Traveller’s Choice Awards in 2022 and 2023.• Introduced new private hire and wedding packages, selling out all allocated event slots until 2026.• Project managed the physical development of the property, aligning bricks and mortar with the brand’s identity and mission whilst working with multiple parties including architects, lawyers, and contractors.• Conducted all recruitment and managed all employment contracts, growing the company from a team of six to a team of 24.

London, United Kingdom

Worked with the Marketing Director, Head of Marketing and the wider Marketing team to set develop and implement the annual marketing and strategy for the flagship Madame Tussauds in London.Took ownership in developing and implementing the strategy, phasing and management of the annual marketing budget. Managed the relationship and briefing of all external agencies to deliver innovative, creative and exciting strategic plans that will deliver agreed results.Monitored and evaluated all marketing activity against agreed KPIs and made recommendations and implemented new procedures and processes where necessary. I acted as brand guardian and customer champion for the attraction and ensure that the attraction and other Merlin brands adhere to guidelines.Key Projects:• Won Merlin’s “Best Marketing Campaign” award for the ALIEN: Escape experience (2017), workingwith 20th Century Fox to execute a multi-channel campaign, securing free advertising in 350 ODEONcinemas across the UK to announce the experience as part of “ALIEN Day” (2017).• Launched 50 new wax figures across five years, each with their own marketing and PR campaigns.• Delivered one of the most successful Halloween campaigns for The London Dungeon (October 2018).• Executed and launched the £5m Star Wars at Madame Tussauds experience campaign (May 2015).• Conceptualised and launched the world's first selfie-taking wax figure of Kim Kardashian (July 2015),achieving global PR coverage.• Conceptualised and executed the "Brangelina Separation" PR stunt (September 2016), achievingglobal PR coverage.

London, United Kingdom

• Worked with the Marketing Manager to execute the annual marketing plan.• Managed all social media channels, liaising with relevant social & PR agencies on plans and launches.• Managed the CRM strategy for the attraction.• Worked with the central marketing team to execute a plan and strategy to sustain and develop customerloyalty through the Merlin Annual Pass scheme.• Managed the creation of all campaign creative, across all channels (TV, OOH, Digital, PR, Social)• Analysed and compiled data from guest feedback surveys to study KPI performance and supply datafor quarterly think tanks and strategy meetings.• Stood in for the Marketing Manager during their absence/annual leave.• Acted as brand guardian and customer champion for the attraction and ensure that the attraction andother Merlin brands adhere to guidelines.

Ba (Hons), Media Studies, 2:1

Secondary School, 3 A Levels, 1 A/S Level, 9 Gcses