Awad Abbas Email & Phone Number

Center Region ( Riyadh And Qaseem )

In charge of a team of 55 cash van sales reps, 15 Mini markets sales reps , 10 self-services and 8 sales supervisor and responsible for leading the development and implementation of all marketing programs and strategic sales activities . Also in command of ensuring that the customer goals are aligned and met our company Goals.

Center Region

• Achieving annual growth target of sales value.• Reducing the receivables up to 2 days of DSO in Channel.• Implementing the sales activities and sales distribution drivers.• Maximizing the trade distribution to increase the market share. • Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. • Responsible for the performance and development of the Account Executives. • Prepares action plans by individuals as well as by team for effective search of sales leads and prospects. • Initiates and coordinates development of action plans to penetrate new markets. • Assists in the development and implementation of marketing plans as needed. • Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance. • Provides timely feedback to senior management regarding performance. • Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin. • Controls expenses to meet budget guidelines. • Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Ksa – Ryd

- Senior Sales Supervisor (Self-Services &Mini Markets) Nov 2009 - Dec 2012.- Area Sales Supervisor (Retail) Dec 2007 till Oct 2009 - Duties:• Develop and implement an area trade marketing and distribution plan which meets the objectives of the regional trade marketing and distribution plan and is in line with brand strategy and the needs of the trade.• Manage the implementation of account plans for merchandising and promotion in the outlets of account chains in order to achieve brand volume and share objectives and targets.• Manage an efficient and effective area trade marketing and distribution team through on-job training, retraining, motivation and staff development in order that trade marketing and distribution representation is superior to the competition in respect of both core and added value services. • Manage the distribution of company brands within the area in order to ensure that availability is maximized in line with brand strategies and the needs of the market by trade channel and outlet type.• Implement national presence marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the area by gaining the active support of the trade.• Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.• Keep Representatives fully informed at all times of objectives, progress and future action plan in order that effective planning and in-market activities can be implemented.• Manage financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.

Egypt

Duties:• Managed the sales efforts to achieve and exceed assigned sales goals, target • Achieving annual growth, target of sales value.• Assist sales representatives in developing long term and daily route plans that optimize time and resources. • Ensure that all Sales Representatives achieve the required level of product knowledge. • Interpret and analyze team sales data to forecast and enhance sales rep productivity. • Create and foster a motivational work environment, which encourages professional development, team collaboration and high performance. • Complete all required reports regarding sales and sales campaigns, market feedback and team area management activities. • Responsible for management of account assignment activities, including adjustments, dispute resolution and account investigation. • Work with marketing staff to prioritize sales campaigns and to provide solutions to sales representatives' needs. • Train and supervise interns and temporary staff as applicable