Allison Wagda

Allison Wagda Email and Phone Number

Marketing leader building and scaling early-stage startups @ Bone Health Technologies
Allison Wagda's Location
Truckee, California, United States, United States
Allison Wagda's Contact Details
About Allison Wagda

I'm an experienced, hand-on, boots-on-the-ground marketer at home in fast-growing startups, scaleups, and creative, entrepreneurial corporations. From GTM strategy, brand development, and demand generation to content marketing/SEO, email campaigns, product marketing, and communications/PR, my focus is on developing scalable teams and programs with repeatable, consistent results using rapid testing and iteration.Vertical industry experience includes marketing to IT/DevOps (cloud/data infrastructure, storage, cybersecurity), medical technology/device innovations, SaaS B2B, edtech, and martech.I'm always interested in connecting with startup founders and other marketing leaders looking for intros, advice, ideas, or just a sounding board.

Allison Wagda's Current Company Details
Bone Health Technologies

Bone Health Technologies

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Marketing leader building and scaling early-stage startups
Allison Wagda Work Experience Details
  • Bone Health Technologies
    Vice President, Patient Marketing
    Bone Health Technologies Jan 2024 - Present
    San Francisco, California, Us
    Bone Health Technologies is redefining bone loss prevention with Osteoboost—a novel FDA de novo breakthrough wearable vibration belt coming in late 2024. Osteoboost is clinically proven to defend against the loss of bone density in osteopenia that too often results in deadly and debilitating fractures as we age. Our mission is to help people live stronger, more active lives.
  • Resilio, Inc.
    Vice President, Marketing
    Resilio, Inc. Feb 2022 - Jun 2023
    Pleasanton, California, Us
    Resilio offers on-prem/cloud data sync solutions for large enterprises. I led marketing, including demand generation, partner and channel marketing, email marketing, PR/analyst relations, social, and oversaw design and product marketing/content.
  • Resilio, Inc.
    Marketing Consultant
    Resilio, Inc. Oct 2021 - Feb 2022
    Pleasanton, California, Us
  • Issuu
    Head Of Brand Marketing
    Issuu Jul 2020 - Oct 2021
    Palo Alto, California, Us
    Issuu is a digital content marketing and publishing platform. I led brand communications, content marketing, public relations, and website design/development. My biggest achievement was driving a brand and website modernization effort that transformed our image from an outdated magazine flipbook maker to a popular and modern SaaS martech solution.
  • Versal
    Vp, Marketing And Corporate Strategy
    Versal 2012 - 2020
    San Francisco, Ca, Us
    Versal was an edtech/eLearning startup, acquired in 2020. As Employee #1, I worked with the founding team at Versal to build the company over eight years from company start to product launch to growth, to acquisition by a large technology company. I led all marketing, reporting to the CEO. During my tenure I designed the strategic GTM initiatives, drove demand gen/growth marketing, SEO content, events, product marketing, and communications/PR. I built a data-driven highly-automated tech stack etc. - all to achieve widespread industry awareness and acquire new customers efficiently. Also led Product Management for three years. In the last two years, entered a new market (corporate learning) and achieved 300% revenue growth.
  • Bittorrent
    Senior Director Of Marketing And Communications
    Bittorrent 2010 - 2012
    San Francisco, California, Us
    BitTorrent was a file sharing and data center technology company, acquired in 2018. I rebuilt the company's marketing and communications efforts as we rocketshipped from 60 million to over 150M active monthly users. Much of my work at BitTorrent was focused on two areas: fresh modern website design and optimization to increase conversions and build credibility, and brand rehabilitation via media relations, helping to open the doors to building relationships with reporters despite a difficult brand image due to the history of peer-to-peer file sharing.
  • Sugarsync
    Senior Director, Corporate Marketing
    Sugarsync 2009 - 2010
    San Mateo, Ca, Us
    SugarSync was a B2B SaaS data sync startup, acquired by Ziff Davis in 2015. I was responsible for rebuilding the company's corporate marketing program following a complete management turnover including brand, PR/crisis communications, email marketing, website marketing, events and promotions.
  • Storage And Infosec Startups
    Marketing Consultant
    Storage And Infosec Startups 2008 - 2009
    Clients included:- SugarSync (cloud storage/sync)- CTERA Networks (network-attached storage)- DroidSecurity (acquired by AVG, first Android security app)- IT Structures (cloud networking)- Bite Communications (Webroot messaging project).
  • Check Point Software Technologies
    Director Of Public Relations
    Check Point Software Technologies 2005 - 2008
    Redwood City, California, Us
    Check Point is one of top leaders in cybersecurity solutions (NASDAQ CHKP). I was responsible for the global communications program, including brand messaging, media relations, earnings and acquisitions PR, partner PR, and domestic/international team and agency oversight. Previously ran communications and PR for the Zone Labs division (ZoneAlarm firewall).
  • Sonicwall
    Sr. Manager, Communications
    Sonicwall 2003 - 2004
    Milpitas, Ca, Us
    SonicWall is a network security hardware and software company acquired by Dell in 2012. I ran the public relations, social media, and product reviews programs.
  • Smartpipes
    Corporate Communications Manager
    Smartpipes 2000 - 2002
    SmartPipes was a Kliener Perkins-backed network security/VPN startup acquired by Sophos. I led a successful public relations and corporate communications program, launching the company from stealth mode with high-profile business press coverage including print features in Fortune. Forbes, Wall Street Journal and more plus securing ongoing coverage.
  • Excite@Home
    Public Relations Specialist
    Excite@Home 1999 - 2000
    Technology PR for the @Home cable internet backbone, plus consumer web properties like Excite.com, Webshots and Blue Mountain Arts.

Allison Wagda Skills

Product Marketing Start Ups Strategy Marketing Digital Marketing Strategic Partnerships Online Marketing Marketing Communications Social Media Media Relations Corporate Communications Management Leadership Public Relations Saas Product Management Strategic Communications Analytics Lead Generation Entrepreneurship Advertising Program Management Messaging Analyst Relations Cloud Computing Mobile Devices Business Development Corporate Events Crisis Communications Enterprise Software Go To Market Strategy Integrated Marketing Product Development Software As A Service

Allison Wagda Education Details

  • University Of The Pacific
    University Of The Pacific
    Minors In Public Relations And Journalism

Frequently Asked Questions about Allison Wagda

What company does Allison Wagda work for?

Allison Wagda works for Bone Health Technologies

What is Allison Wagda's role at the current company?

Allison Wagda's current role is Marketing leader building and scaling early-stage startups.

What is Allison Wagda's email address?

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What is Allison Wagda's direct phone number?

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What schools did Allison Wagda attend?

Allison Wagda attended University Of The Pacific.

What skills is Allison Wagda known for?

Allison Wagda has skills like Product Marketing, Start Ups, Strategy, Marketing, Digital Marketing, Strategic Partnerships, Online Marketing, Marketing Communications, Social Media, Media Relations, Corporate Communications, Management.

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