Creating and executing a strong performance marketing strategy & execution planDeveloping and managing digital prospecting and remarketing campaignsManaging budgets and campaigns across all digital channels to drive strong return on investment and efficient CACEnsuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channelsIdentifying and testing new channels to continue to meet or exceed established critical metricsWorking closely with the management to share funnel conversion improvement ideas, feedback & present results.