Executive Creative Director
CurrentSpearheaded the integration of digital into the traditional creative delivery, setting up and managing digital and social media teams to provide integrated creative solutions to Adcom’s client portfolioLed and developed successful creative pitches as part of the agency's new business development initiatives, winning accounts such as EBM Sooper, HBL, Olper’s, Pampers and Gul Ahmed, amongst others.8 Effie Pakistan Awards and 15 Pakistan Advertisers Society (PAS) Awards. Some of the award-winning campaigns included Pampers #DadsCanChange, Always Azad, GoodGoodies ‘Yeh Dunya Bari Hai’, GSK ‘1000 Ways I Can’, DVAGO #GoliNaDo, Engro Onaaj and Gul Ahmed #MeinPerfectHoun among othersClient portfolio includes Engro Foods (Olper’s, Omore, Tarang), Coca-Cola, P&G (Always, Gillette, Ariel, Pampers, Safeguard), Sooper, Honda Motorcycles, OLX, Engro Onaaj, HBL, Samsung, Unity Foods, Mezan Cooking Oil and others.Served as a Jury Member, Spikes Asia Awards 2016 & 2020