- Oladoc, Pakistan's leading digital healthcare platform, links patients with doctors through online booking, video consultations, also helps them in booking lab tests and medicine. My role focused on performance enhancement, improving core web vitals, boosting search rankings, and fostering business growth by augmenting organic traffic while reducing ad costs.- I introduced the video consultation feature on oladoc, a vital enhancement enabling virtual healthcare interactions. This empowers patients to consult with doctors conveniently and safely from home, especially during and after the COVID-19 pandemic. The service played a pivotal role in supporting the community during lockdowns, ensuring uninterrupted healthcare access and contributing to the ongoing success of the company's operations.- Played a pivotal role in the development of oladoc's two key products, oladoc Labs and oladoc Pharmacy, providing users with a comprehensive end-to-end digital health experience. These initiatives are presently undergoing continuous refinement and enhancement.- Developed online tests booking system, allowing end users to book lab tests through add to cart flow, helping users to book medical tests with home sample collection and get reports online without the need of going out to hospital or lab.- Designed booking through doctor prescription system that empowers end users to directly order medicines or lab tests based on doctor prescriptions.- Enhanced the functionality of the doctor appointment booking module to refine the overall booking experience, resulting in a notable increase in booking rates.- Implemented self-hosted Typesense search, reducing operating costs spent on Algolia Cloud Search.- Actively contributed to the enhancements of legacy systems by leading the upgrade process of outdated modules.- Exhibited proficiency in project management by utilizing Sprint and Kanban boards, thereby ensuring streamlined task tracking and visualization of workflows.

- Initiated a significant revamp of Phonecheck Cloud, a crucial web application responsible for managing data synchronization from the Phonecheck desktop application. This diagnostic platform conducts thorough analyses on pre-owned mobile devices, providing detailed insights into both hardware and software components.- Skillfully maintained and modernized the legacy portal of Phonecheck Cloud, which initially utilized CodeIgniter 2 with HMVC. This involved discarding outdated code and implementing updates to significantly enhance system performance.- Played a key role in the development of APIs catering to both desktop and mobile applications, ensuring seamless communication and integration across platforms.- Addressed foundational issues within the company's cloud infrastructure, resulting in tangible benefits for esteemed clients such as Brightstar and Gazelle, prominent players in the field of mobile diagnostics. This proactive approach contributed to the optimization of operations and client satisfaction.

- Worked on Clipbucket which is an open source (https://github.com/arslancb/clipbucket) video streaming CMS project based on Core PHP and Smarty v3 and was actually the back bone of Tune.pk once Pakistan's most famous streaming website. - Developed and maintained closed source version of Clipbucket (https://clipbucket.com/) with customized solutions for company's corporate clients worldwide. - Handled Multimedia via scripting by utilizing open source libraries like FFmpeg, Imagemagick.- Implemented the cutting edge streaming technologies like HLS, DASH and replaced old rather boring mp4 streaming with in the product which helped in overall growth of product and helped company attaining more clients.- Developed, upgraded, and maintained plugins for Clipbucket based on client specifications, including custom requirements such as revenue sharing and Clipbucket multiserver plugins.- Contributed to the development of Vodlix, a video streaming CMS, with a focus on elevating the user experience. Utilized Nuxt.js for handling the UI and UX aspects, while implementing the Slim micro framework for APIs. While Vodlix was a distinct product, it shared certain components with Clipbucket, such as video conversion and compression module.

- Started as a freelancer, learned the fundamentals of web development, and gained valuable experience through real-world projects for clients, contributing to significant technical growth.- Strengthened problem-solving abilities, adeptly handling real-time challenges.- Enhanced communication skills, proving beneficial in requirement gathering and client interactions.