Aqua Creations is a lighting and design studio where illumination meets art. The studio’s iconic collections of lighting, objets d’art and furniture have been trusted by the world’s leading architects & interior designers since 1992. Each Aqua Creations piece is made-to-order, authenticated and designed by a team of talented in-house artisans. The studio's unique and custom-made creations stand out for their exclusive use of silk wrappings, which can be tailored to preference from the 16 distinctive shades of the Aqua Creations Color Codex. Through spellbinding design, master craftsmanship, and innovative technology, light fuses with function to become art.

Developed and managed the B2B and B2C global media strategy of Guesty, the world's leading property management platform for the short-term rental and hospitality industries. In my role I shaped data-driven messaging, story-driven communications content, built and managed campaigns, product launches, led influencer partnerships and collaborations, and oversaw social media development, resulting in 18.3+ million content views across Instagram, TikTok, Facebook, Linkedin and Twitter.

Led all marketing and communications efforts for MassChallenge Israel, a zero-equity, startup accelerator helping entrepreneurs take their companies to the next level through mentorship, guidance, education and introductions to VCs and investors. MC’s global network of accelerators spans the US, Switzerland, Israel and Mexico, providing unrivaled access and creating massive impact. Since 2016, MassChallenge Israel has accelerated 249 alumni, raised $320 million and created 11,000 jobs globally.

Xhibition is a leading International agency specializing in PR, design and content production for clients in the hospitality, architecture, art and design industries. Xhibition earned the Observer’s PR Power List Travel and Hospitality Honor Roll of 2019 and the 2020 Inaugural PRNEWS Agency Elite Top 100.As a Senior Account Supervisor, I oversaw Xhibition’s design, art and architecture departments, providing bespoke solutions and creative strategy and direction for our clients through a convergence of public relations, design, social media content creation and management (Facebook, Instagram and Twitter) and event production. My responsibilities included:• Project management from A to Z• Daily client correspondence• Copywriting (press releases, media kits, full brand website copy)• Securing top press in international print and digital media outlets• Product, hotel, exhibition or project launch through regular announcements • Planned, managed and executed activation events and press previews• Production planning, location scouting and execution for photoshoots 
Clients included leading luxury and boutique hotels, architecture firms, interior design studios, real estate projects, art institutions and fashion labels across Israel, North America and Europe.

Assisted the Center for Contemporary Art's director and chief curator in handling international press outreach, exhibition setup, video archival work and curatorial research for future exhibitions.

Executive assistant to President/Publisher and CFO/COO of Brant PublicationsTasks: Managed the advertising sales department to meet monthly print and digital sales quotas. Created, maintained and monitored ad revenue spreadsheets, advertising logs and budget. Coordinated with top media, luxury, hospitality and fashion clients and agencies with RFPs, pricing, materials and meetings. Coordinated monthly issue production order (checking copies, office copies and client mailings). Created monthly billing reports for sales reps + directors for the accounting department. Assisted Head of Production in black book layout + mapping. Assisted Marketing & Events Director in planning and executing Interview Magazine events/sponsorships/parties. Planned and managed executive employee travel and expenses.

Worked with the Starbucks and Chipotle Consumer accounts to assist the teams in media relations, event planning and inventory management. Tasks included: pitching stories, compiling media audits, media lists, coverage trackers, news updates, event planning and RSVP tracking, product and sample shipping and inventory tracking. Assisted the Planning team in brand strategy, data gathering, analysis and deck creation for Church & Dwight properties.

Worked directly with Sr. Global Marketing Director to assist with all marketing and PR tasks during the re-brand of Edun (LVMH) and presentation of the S/S 2014 Collection at New York Fashion Week. Managed the PR email inbox and re-branded/updated social media channels. Worked with E-Commerce Manager to update e-commerce product inventory. Organized the fashion closet with PR sample pieces, top of production pieces and pulled clothing requests for media.

Was the sole department intern reporting directly to the Director of Strategic Insights and Research. Utilized Startrak/Multitrak and Nielsen media programs to collect data for quantitative analysis. Ran daily broadcast and cable TV landscape reports, day-to-day weekly reports and competitive weekly grids sent to upper management. Edited overnight scheduling and ratings sheets for the department. Updated weekly Spike cable schedule into the Nielsen MyEvents database. Composed weekly presentation of major news and headlines in the television industry. Tested original Spike program pilots to offer insight and compose questions for focus groups. Assisted directors at pilot testing focus groups.

Affectionately nicknamed “The Crystal Ball of Pop,” Interview is Andy Warhol’s magazine established in 1969.

One Productions is Ireland's leading video production agency, offering services in video strategy, integrated media production, video marketing, branding, print, design and digital media.

Utilized television research software Nielsen Explorer, MRI+ and Starktrak/Multitrak applications to gather information for analysis and presentations. Created sales pieces to support ad sales department with one-sheets, presentations, and competitive analysis. Set up program trackings and target analyses to support ad sales in terms of client positioning. Reported directly to the Senior Manager of the Ad Sales Research Department.

Assisted Creative Director and Marketing Manager in developing and executing multiple marketing and social media campaigns for the largest restaurant group in New England. Boston-based Lyons Group is an eclectic collection of creative food, beverage, and entertainment destinations assembled and operated over the past 35 years.