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Orchestrated comprehensive media campaigns targeting Africa, the UK, the US, and Australian markets, establishing over 50 key media relationships to drive artist visibility.• Secured exclusive placements for Qing Madi in high-profile platforms such as Billboard, COLORSxSTUDIOS, and BBC UK, amplifying her global presence.• Led a 9-day media tour in Uganda, coordinating radio appearances, meet-and-greet sessions, and PR events that generated 20K+ organic tweets and sold-out ticket sales.• Executed viral social media campaigns, including TikTok challenges with over 1.2M user-generated videos, boosting artist streams by 200%.• Managed press inquiries, developed strategic talking points, and handled logistics as a road manager during global promotional activities.• Developed and implemented targeted PR strategies for Qing Madi’s inclusion on the Billboard 21 Under 21 list, positioning her as the youngest African to achieve this milestone.• Monitored press coverage, analyzed campaign performance, and provided data-driven insights to refine future publicity efforts.

Devised strategic marketing plans for international album releases, contributing to a 120% increase in audienceengagement across priority regions.• Managed logistics for international press runs, securing cost-effective travel and accommodations while adhering to budgetary constraints.• Collaborated with influencers across North and South America to drive digital buzz for album releases, increasing campaign impressions by 45%.• Streamlined artist release schedules and coordinated with A&R teams to ensure on-time, high-quality deliverables for promotional content..

I work as a Publicist to Qing Madi on the basis of Media relations, Personal Brand reputation, Pitching to press/shows for features. Nationally and internationally. Engineered high-impact artist interviews on global platforms like Hypebeast Africa and Channels TV, driving a 40% surge in earned media.• Devised innovative PR strategies for music releases, crafting compelling press kits and pitching to media outlets, securing premium features.• Spearheaded negotiations with top-tier podcasts, landing placements on Pulse Sitdown and Afrobeats Intelligence, boosting audience reach by 35%.• Orchestrated dynamic media campaigns across print, radio, and digital channels, amplifying artist profiles and enhancing brand visibility.• Revitalized influencer engagement strategies, leveraging personal networks and data-driven insights to maximize campaign reach and fan interactions.Operate as the Promotions Manager during major releases and shows (singles/EPs/Albums, Concerts)

Launched “Music Radar,” a curated segment spotlighting emerging artists on Instagram and streamingplatforms, growing followers by 25%.• Supervised daily content production schedules, ensuring consistent delivery of high-quality, engaging content across digital platforms.• Conducted exclusive interviews with over 20 music executives, crafting stories that strengthened the platform’s reputation within the African music industry.• Enhanced audience engagement by collaborating with creative teams to deliver visually compelling, narrative-driven content.

As a fashion and culture writer, - I write fashion, culture articles based on recent happenings in the African/Nigerian scene- I conduct interviews with fashion designers and musicians for press promotions