• Led business operations and strategic growth at FranchiseHelp (franchisehelp.com), the largest lead generation company in the franchise industry. Built expertise, trust, and responsibility as I grew within the company and took on a leadership role, ultimately becoming General Manager.• Developed and implemented company strategy, focusing on operational efficiency and growth.• Increased revenue by 25% year over year.• Tracked and reported monthly PnL and quarterly financial forecasting. Set and tracked other KPI’s.• Managed a team of 9; fostered a team culture of collaboration, ownership, and growth.• Designed and documented business procedures to streamline operations and align teams.

• Built long-term deals with high value clients worth $900k+ annually, including bespoke products; partnered with development to implement new products and features.• Consulted with leadership to provide business context, evaluate and develop business strategy.• Created a framework for team collaboration; led weekly cross-departmental standups and Agile development sprint meetings.

• Owned Paid Media from ad creation and testing to channel optimization and budgeting.• Optimized site conversion funnels on front- and back-end to increase user conversion by 50%.• Launched new Email and SMS campaigns to engage returning users; more than doubled our email revenue by moving to a custom user-based email program.• Upgraded internal source reporting tools to optimize spend based on conversion and cost metrics.

• Managed relationships with 100+ franchise clients, as well as back-end system management of their lead flow and filters.• Upsold client packages and combatted churn by identifying client goals and pain points, educating clients on the product, and advocating for the client experience within the organization.• Recommended new product features and system improvements, collaborated with development and other departments to implement and test changes.• Contributed to company growth as the sixth full time team member, achieving #244 on the INC 500 Fastest Growing Companies in 2015.

Metric Collective is the parent company of FranchiseHelp and our sister companies FranFunnel and Oakscale. Each of the Metric companies is focused on innovating in the franchise space using data and technology.

• Maintained client relationships and catalog of merchandise for an eCommerce formalwear shop.• Managed a team of four to add items and update inventory.• Learned to operate in a custom-built admin system and to collaborate with development to improve system operations.

I worked as a Sales Associate at the NoHo and SoHo stores. I was also a summer intern for the Retail Buying team at the New York headquarters.

I supported the Retail Buying team for the upcoming season's collections, as well as verifying orders and maintaining the website.