Alicia Gehring Email & Phone Number

Tysons Corner, Virginia, United States

Tysons, Va

WHITE64's full service Media Team looks at our client's entire campaign and finds the right solutions - tv, radio, OTT, digital, outdoor, mobile, social, experiential and then the emerging stuff that comes along everyday. We fit all the pieces of the puzzle into place to create a complete clear picture of the best way to reach our target audience in a space that we can best make them into Believers.While with WHITE64, I have brought in a "hands on keys" self-serve DSP for the media team to manage and optimize our clients' digital campaigns. I have also recently introduced and built a dashboard to find the connections and story in our media campaigns as well as their site analytics. In this digital age of advertising, it goes way beyond planning banner ads and digital videos - programmatic is just a way to for media and creative to better work together to create the most compelling story and deliver it to the audience who will be most interested in that story.

Washington D.C. Metro Area

I lead a media department of seasoned talented Planners at a niche advertising agency specializing in legal notice placements. We place over $50MM/year in both offline and online media introducing new and evolving media ideas to develop and grow outreach to specific target audiences. I have published articles informing the class action field on effective media campaigns as well as spoken at several events to educate law firms on proper notice practices.

Arlington, Va

I directly oversaw the National Guard national recruitment campaign while also overseeing all other major accounts. I grew the department with strong strategic Planners to better handle the complex cases we managed. We introduced new and dynamic efforts to increase awareness and recruitment opportunities for several of our clients that included everything from local and notional ad campaigns to online lead generation, extensive movie theatre campaigns (launching the 2 minute mini-movie cinema spot) that included lobby presence, partnerships with the WWE, Hoop It Up and other grassroots efforts.

Washington D.C. Metro Area

Overseeing budgets and multi-media campaigns for various Amtrak initiatives such as Amtrak.com and Amtrak Acela while also contributing to other key clients at the agency.

Managed several key clients media campaigns such as National City Bank, University of Louisville MBA program and Kentucky Speedway. Key team member responsible for introducing online advertising to several clients' media initiatives.

Greater New York City Area

Assistant on MCI business client managing all print efforts.