Arianna Greenbaum Email & Phone Number

New York, New York, United States

-Oversee the strategy and management of KREWE’s owned social channels—including Instagram, Facebook, Pinterest, Tik Tok and LinkedIn. -Ownership of the social strategy and editorial calendar across all platforms to align with marketing objectives and initiatives -Management of all day-to-day social activities, inclusive of community management, posting, and content approvals -Monitor social performance and report on key metrics, ensuring all KPIs are met and strategic insights are… Show more -Oversee the strategy and management of KREWE’s owned social channels—including Instagram, Facebook, Pinterest, Tik Tok and LinkedIn. -Ownership of the social strategy and editorial calendar across all platforms to align with marketing objectives and initiatives -Management of all day-to-day social activities, inclusive of community management, posting, and content approvals -Monitor social performance and report on key metrics, ensuring all KPIs are met and strategic insights are shared -Responsible for increasing the Instagram follower growth by 63% and revenue by 50% -Support marketing activations and campaigns by attending events and photoshoots to ensure content comes to life on social -Develop programs and outreach strategy to grow the social community, channels, and drive brand recognition -Scale and execute KREWE’s influencer program by identifying partners that drive direct response, generate UGC, and increases brand awareness -Build the influencer affiliate network to drive site traffic and conversions, notably growing KREWE’s affiliate revenue by 549% YoY-Execute organic and paid partnerships with key influencers from start to finish, inclusive of whitelisting, sponsored content, and UGC -Support with graphic design and copywriting initiatives across platforms, ensuring that voice and aesthetic is cohesive and on-brand Show less

New York, United States

Greater New York City Area

-Implementing an integrated marketing communications strategy to unify promotional efforts, melding all promotional tools with a specific focus on social media, branding initiatives, and public relations to ensure consistency across channels -Managing all social media platforms by generating and producing original content, maintaining relationships with well-known influencers, and maximizing social profitability and engagement methods using analytical tools-Executing original brand copy… Show more -Implementing an integrated marketing communications strategy to unify promotional efforts, melding all promotional tools with a specific focus on social media, branding initiatives, and public relations to ensure consistency across channels -Managing all social media platforms by generating and producing original content, maintaining relationships with well-known influencers, and maximizing social profitability and engagement methods using analytical tools-Executing original brand copy across channels and deliverables in a variety of forms, including website content, collaborative promotions, social media posts, and email marketing campaigns Show less

Greater New York City Area

-Strategized social content for global campaigns across platforms, identifying a distinct brand voice to drive growth and media value-Maintained a social content calendar to reinforce key brand moments, new product launches, and influencer collaborations -Ensured creative and copy were optimized for platform best practices to align with the Ralph Lauren brand aesthetic -Analyzed performance to develop key findings and strategic development to inform brand strategy and influence… Show more -Strategized social content for global campaigns across platforms, identifying a distinct brand voice to drive growth and media value-Maintained a social content calendar to reinforce key brand moments, new product launches, and influencer collaborations -Ensured creative and copy were optimized for platform best practices to align with the Ralph Lauren brand aesthetic -Analyzed performance to develop key findings and strategic development to inform brand strategy and influence brand positioning -Worked with the cross-functional teams on influencer partnerships, key brand moments, and event coverage across social media-Increased the Polo Ralph Lauren Instagram following by 500,000 and Lauren Ralph Lauren Instagram following by 10,000 -Created rich storytelling and engaging content on social channels, specifically Instagram, Facebook, Pinterest, Snapchat, and TikTok -Stayed up to date with digital marketing trends and industry news to be first-mover in the media space -Managed content planning presentation decks and present to senior management and supporting teams Show less

Greater New York City Area

-Sourced and posted viral content, generating millions of daily views to Facebook platforms including VT, Craft Factory, Viral Motion, Four Nine, Brush, and The Look-Managed all YouTube channels and subsequent content for each channel, including editing videos, increasing SEO, creating thumbnails, along with community management and an analysis of views-Implemented a social strategy for VT Instagram to cultivate engagement and maintain a brand aesthetic -Tracked social content to… Show more -Sourced and posted viral content, generating millions of daily views to Facebook platforms including VT, Craft Factory, Viral Motion, Four Nine, Brush, and The Look-Managed all YouTube channels and subsequent content for each channel, including editing videos, increasing SEO, creating thumbnails, along with community management and an analysis of views-Implemented a social strategy for VT Instagram to cultivate engagement and maintain a brand aesthetic -Tracked social content to optimize performance across channels to increase reach, engagement, and followers-Assisted with social copy and imagery for various client campaigns and partnerships Show less

Greater New York City Area

-Developed and maintained media relations by writing monthly pitches, constructing media lists, and securing client coverage for editorial features in print and online outlets -Collected media clippings and formatting press received for all client reporting -Assisted in all public relations efforts, including influencer campaigns, event planning, product loans, updating contact lists and media databases

Greater New York City Area

-Provided internal and external office support to maintain efficiency-Participated in support projects, including expense reporting, managing fashion sample returns, coordinating in-house events, and assisting in all recruiting duties

New York, New York

-Conducted multilevel market research and industry comparative analysis for high-end jewelry client-Charged with contributing toward branding of new jewelry lines and collections (descriptions and titles)-Created and delivered marketing presentations for multiple Fashion and Jewelry campaigns

Bachelor Of Arts (B.A.), Major: Writing And Rhetoric, Minor: Marketing

Activities and Societies: Member of Sigma Delta Tau, Omega Chapter

Education record

Activities and Societies: Ithaca College Equestrian Team Member

Education record