Business management consultant, advising clients in real time about leveraging ESG as a business strategy. And part communications strategist, working closely with the creative team to craft compelling stories and develop marketing plans focused on driving a positive impact.

Reporting to the CEO and member of the Senior Leadership Team that drives new market strategies in partnership with business development. Manages and creates multichannel campaigns for client acquisition, de novo clinic GTM, and physician recruitment. Coaches a high-performing marketing department that provides field communication, reporting and analytics, de novo clinic design, recruitment marketing, and campaign development.

► Leads the development and implementation of marketing strategy to increase new patient volume. patient volume across the enterprise. ► Drives media strategies, including traditional and digital media, social platforms, owned content, and CRM to our target audiences.► Builds, manages and coaches a high-performing marketing team including field communication, reporting and analytics, and partners with creative director to develop new marketing campaigns.► Creates enterprise wide… Show more ► Leads the development and implementation of marketing strategy to increase new patient volume. patient volume across the enterprise. ► Drives media strategies, including traditional and digital media, social platforms, owned content, and CRM to our target audiences.► Builds, manages and coaches a high-performing marketing team including field communication, reporting and analytics, and partners with creative director to develop new marketing campaigns.► Creates enterprise wide digital campaigns including SEO, social, and programmatic tactics based on practice level performance.► Trains field teams on social media and grassroots best practices. ► Oversees the development of website content and marketing materials to maintain brand standards and ensure compliance across all marketing and communications channels. Show less

Sought out by Tenet to build a new marketing strategy team from the ground up including processes, systems, and workflows in 12 months. Oversee a team of ~10 account management, content, traffic, and marketing strategy professionals and helped manage 65 field marketers. Strengthened the brand and ensured consistent branding across all facilities. Aided acquisition and retention strategies.► Drove consumer engagement, patient acquisition, and retention for 68 hospitals through digital and… Show more Sought out by Tenet to build a new marketing strategy team from the ground up including processes, systems, and workflows in 12 months. Oversee a team of ~10 account management, content, traffic, and marketing strategy professionals and helped manage 65 field marketers. Strengthened the brand and ensured consistent branding across all facilities. Aided acquisition and retention strategies.► Drove consumer engagement, patient acquisition, and retention for 68 hospitals through digital and traditional media and marketing initiatives. ► Expanded business and established trust and loyalty by developing strategies and playbooks that leveraged customer segmentation and targeting capabilities across 47 local markets.► Developed and launched a new training platform to support marketing, product lines, and digital advertising efforts. Show less

Oversaw two talented account executives and marketing budgets for 13 accounts with clients spanning across the recruitment, secondary education, healthcare, and food and beverage industries. Drove new sales by establishing and cultivating strong client relationships and strategic partnerships.► Secured, grew, and retained a key account with a leading healthcare corporation; built a new team from the ground up to support this large account.► Integral in generating positive ROI for… Show more Oversaw two talented account executives and marketing budgets for 13 accounts with clients spanning across the recruitment, secondary education, healthcare, and food and beverage industries. Drove new sales by establishing and cultivating strong client relationships and strategic partnerships.► Secured, grew, and retained a key account with a leading healthcare corporation; built a new team from the ground up to support this large account.► Integral in generating positive ROI for clients and increasing marketing campaign effectiveness and reach in collaboration with cross-functional teams.► Fostered a highly engaged workforce and increased employee retention by building a cross-functional 15-member team that promoted the company’s culture, continuing education, and team building activities. Show less

Started as account manager and was rapidly promoted to supervisor in one year based on exceptional performance. Drove various marketing efforts including writing creative briefs.► Attained campaign goals and KPIs by developing comprehensive business plans and strategies.► Managed key accounts and campaigns for industry-leading clients including spearheading new campaign ideas and securing budgetary approval.

Directed creative department resources, schedules, and workflows for 7 designers, copywriters, and traffic staff. ► Produced in-house television shoots and video productions and negotiated contracts with external vendors including directors, video editors, and printers.► Developed and managed production estimates and budgets by effectively controlling expenses.► Facilitated daily agency meetings and drove process improvements to improve agency operations.

Managed in-house work including allocating resources and providing ongoing status updates. Reviewed, proofed, and edited all creative and copy with the highest accuracy.► Ensured the creative department met all deadlines and aggressive deliverables.► Partnered with media vendors on advertising placements to increase traffic.

Lead a four-member team and key accounts for high visibility clients. Propelled marketing efforts by designing direct mail media buys for national clients.► Recognized top performer that was awarded Strategic Account Manager of the Year by the National Sales Team.