Amy Wigler Email & Phone Number

Arlington, Virginia, Us

Recruited to define, implement, and lead a marketing strategy that would usher the legacy PBS brand into the streaming economy and expand the consumer base across platforms. Directs a team of +30 executives responsible for marketing, social and original content. ▪ Shifted the legacy PBS brand from a promotions to an engagement model, establishing it as a sought-out destination across platforms ▪ Built a search team to improve PBS’s findability / discoverability in media, achieving consistent ranking in the top of all search results across 150,000 unique searches.▪ Led grant initiatives, adding multimillion-dollar marketing investment for climate-focused content.▪ Launched BIPOC marketing strategy focused on amplifying diverse voices in storytelling.▪ Speaker, 2022 Digital Entertainment World. Panelist: American Marketing Association, OTT Executive Summit, Women of Public Media, and Variety industry events.

New York City, Us

Listed as one of Fast Company's most innovative companies in 2024!

New York, Ny, Us

Promoted to expand leadership purview to include VH1 and MTV as well as Logo. Managed a cross-functional marketing organization (as many as 30 people), all aspects of the creative process, multimillion-dollar budgets, and strategic partnerships. Reported to General Manager / Executive Vice President.▪ Created and led integration strategy and sell it through high-profile partnerships for breakout programming 𝘔𝘢𝘳𝘵𝘩𝘢 & 𝘚𝘯𝘰𝘰𝘱𝘴 𝘗𝘰𝘵𝘭𝘶𝘤𝘬 𝘋𝘪𝘯𝘯𝘦𝘳 (VH1), 𝘓𝘰𝘷𝘦 & 𝘏𝘪𝘱 𝘏𝘰𝘱 (VH1), 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦 (VH1), and 𝘍𝘢𝘯𝘥𝘰𝘮 𝘈𝘸𝘢𝘳𝘥𝘴 (MTV).▪ Creative voice behind all integrated marketing campaigns for Logo—relationships representing 95% of all closed sales.▪ Partnered with sales to transform Madison Avenue pitch deck/messaging around 𝘓𝘰𝘷𝘦 & 𝘏𝘪𝘱 𝘏𝘰𝘱. Work was instrumental in reshaping perceptions and securing multimillion-dollar custom marketing deals (78% increase in annual sales).▪ Designed and sold through high-impact, award-winning campaigns for live events and tentpoles, including 𝘔𝘛𝘝 𝘝𝘪𝘥𝘦𝘰 𝘔𝘶𝘴𝘪𝘤 𝘈𝘸𝘢𝘳𝘥𝘴, 𝘔𝘛𝘝 𝘔𝘰𝘷𝘪𝘦 𝘈𝘸𝘢𝘳𝘥𝘴, and 𝘏𝘪𝘱 𝘏𝘰𝘱 𝘏𝘰𝘯𝘰𝘳𝘴.▪ Cultivated and secured influencer partnerships with relevant / A-list celebrities. Incorporated these partnerships into digital and social media ecosystems that produced millions of impressions on Instagram, Snapchat, Facebook, Twitter, and Tumblr.▪ Collaborated with Development / Production, Talent, Programming, Research, PR / Communications, and Business Affairs / Legal teams to ensure a unified approach to branded content and integrated marketing strategy across all functions.▪ Leveraged branded content strengths to drive highest upfront revenue for VH1 in 2017 across all Viacom networks.▪ Speaker at Social Media Week 2019 and PDXYZ—“Bridging the Generational Gap.” Panelist at 2014 Advertising Week New York, “GLAAD Amplified: LGBT Voices in Advertising.”

New York, Ny, Us

Promoted to lead marketing functions across channels, including integrated / ad sales, consumer, publicity, sponsorship / partnership, and digital / social media. Directed 30-member team and multimillion-dollar annual budget. ▪ Continued to grow partnerships with key advertisers/brands (from 3 in 2006 to 400+ in 2013).▪ Positioned 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦 for recognition as the “Queen of Product Placement” (𝘈𝘥𝘸𝘦𝘦𝘬 cover story, August 2014).▪ Developed and executed all social / digital marketing strategies for the network channel, series, and associated websites. Drove 136% increase in social media activity between Seasons 4/5 of 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦, reaching 1M+ Facebook followers.▪ Viewer households grew from 48M (2011) to 53M (2013).

New York, Ny, Us

Following a successful first season of 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦, selected to drive brand strategy, social media marketing, digital marketing, event/experiential marketing, and media planning for all shows. Directed 9-member team and multimillion-dollar budget.▪ Viewer households grew from 36M (2008) to 48M (2011).▪ Delivered Absolut-integrated episode of 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦 that was recognized by New York Magazine for “the most honest moments in reality television this year.” (2010)▪ Panelist, 2010 Advertising Week New York, “LGBT Consumer.”

New York, Ny, Us

Recruited through existing relationships to lead partnership development and integrated campaign strategy/execution for the first ad-supported cable network with programming targeting the LGBT audience (launched in 2005).▪ Grew custom marketing partnerships from 3 to 200+ brands.▪ Viewer households grew to 36M by year-end 2008.▪ Integrated marketing lead in the 2009 launch of 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦 (renewed in August 2019, Season 12).

Bachelor Of Arts (Ba), Cum Laude, Psychology

Women’S Executive Leadership Program

Education record