Recruited to define, implement, and lead a marketing strategy that would usher the legacy PBS brand into the streaming economy and expand the consumer base across platforms. Directs a team of +30 executives responsible for marketing, social and original content. ▪ Shifted the legacy PBS brand from a promotions to an engagement model, establishing it as a sought-out destination across platforms ▪ Built a search team to improve PBS’s findability / discoverability in media, achieving consistent ranking in the top of all search results across 150,000 unique searches.▪ Led grant initiatives, adding multimillion-dollar marketing investment for climate-focused content.▪ Launched BIPOC marketing strategy focused on amplifying diverse voices in storytelling.▪ Speaker, 2022 Digital Entertainment World. Panelist: American Marketing Association, OTT Executive Summit, Women of Public Media, and Variety industry events.

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Promoted to expand leadership purview to include VH1 and MTV as well as Logo. Managed a cross-functional marketing organization (as many as 30 people), all aspects of the creative process, multimillion-dollar budgets, and strategic partnerships. Reported to General Manager / Executive Vice President.▪ Created and led integration strategy and sell it through high-profile partnerships for breakout programming 𝘔𝘢𝘳𝘵𝘩𝘢 & 𝘚𝘯𝘰𝘰𝘱𝘴 𝘗𝘰𝘵𝘭𝘶𝘤𝘬 𝘋𝘪𝘯𝘯𝘦𝘳 (VH1), 𝘓𝘰𝘷𝘦 & 𝘏𝘪𝘱 𝘏𝘰𝘱 (VH1), 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦 (VH1), and 𝘍𝘢𝘯𝘥𝘰𝘮 𝘈𝘸𝘢𝘳𝘥𝘴 (MTV).▪ Creative voice behind all integrated marketing campaigns for Logo—relationships representing 95% of all closed sales.▪ Partnered with sales to transform Madison Avenue pitch deck/messaging around 𝘓𝘰𝘷𝘦 & 𝘏𝘪𝘱 𝘏𝘰𝘱. Work was instrumental in reshaping perceptions and securing multimillion-dollar custom marketing deals (78% increase in annual sales).▪ Designed and sold through high-impact, award-winning campaigns for live events and tentpoles, including 𝘔𝘛𝘝 𝘝𝘪𝘥𝘦𝘰 𝘔𝘶𝘴𝘪𝘤 𝘈𝘸𝘢𝘳𝘥𝘴, 𝘔𝘛𝘝 𝘔𝘰𝘷𝘪𝘦 𝘈𝘸𝘢𝘳𝘥𝘴, and 𝘏𝘪𝘱 𝘏𝘰𝘱 𝘏𝘰𝘯𝘰𝘳𝘴.▪ Cultivated and secured influencer partnerships with relevant / A-list celebrities. Incorporated these partnerships into digital and social media ecosystems that produced millions of impressions on Instagram, Snapchat, Facebook, Twitter, and Tumblr.▪ Collaborated with Development / Production, Talent, Programming, Research, PR / Communications, and Business Affairs / Legal teams to ensure a unified approach to branded content and integrated marketing strategy across all functions.▪ Leveraged branded content strengths to drive highest upfront revenue for VH1 in 2017 across all Viacom networks.▪ Speaker at Social Media Week 2019 and PDXYZ—“Bridging the Generational Gap.” Panelist at 2014 Advertising Week New York, “GLAAD Amplified: LGBT Voices in Advertising.”

Promoted to lead marketing functions across channels, including integrated / ad sales, consumer, publicity, sponsorship / partnership, and digital / social media. Directed 30-member team and multimillion-dollar annual budget. ▪ Continued to grow partnerships with key advertisers/brands (from 3 in 2006 to 400+ in 2013).▪ Positioned 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦 for recognition as the “Queen of Product Placement” (𝘈𝘥𝘸𝘦𝘦𝘬 cover story, August 2014).▪ Developed and executed all social / digital marketing strategies for the network channel, series, and associated websites. Drove 136% increase in social media activity between Seasons 4/5 of 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦, reaching 1M+ Facebook followers.▪ Viewer households grew from 48M (2011) to 53M (2013).

Following a successful first season of 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦, selected to drive brand strategy, social media marketing, digital marketing, event/experiential marketing, and media planning for all shows. Directed 9-member team and multimillion-dollar budget.▪ Viewer households grew from 36M (2008) to 48M (2011).▪ Delivered Absolut-integrated episode of 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦 that was recognized by New York Magazine for “the most honest moments in reality television this year.” (2010)▪ Panelist, 2010 Advertising Week New York, “LGBT Consumer.”

Recruited through existing relationships to lead partnership development and integrated campaign strategy/execution for the first ad-supported cable network with programming targeting the LGBT audience (launched in 2005).▪ Grew custom marketing partnerships from 3 to 200+ brands.▪ Viewer households grew to 36M by year-end 2008.▪ Integrated marketing lead in the 2009 launch of 𝘙𝘶𝘗𝘢𝘶𝘭’𝘴 𝘋𝘳𝘢𝘨 𝘙𝘢𝘤𝘦 (renewed in August 2019, Season 12).