Will F. Email & Phone Number

Los Angeles, California, Us

Sales Lead covering all DTC activations across enterprise Food & Beverage brands.Responsibilities:- DTC specialist is solely focused on sub-vertical DTC brand activation and expanding mid-lower funnel DTC spend- Partnership relationship of DTC clients with sales (Brand Partnerships) and client solutions teams seen as a Performance campaign consultant by clients- Provides input and support along the pitching and campaign execution process for Performance Auction/VSA ads

Los Angeles, California, Us

Team Lead for P&G Client Solutions team:- Manage and develop a team of 5x Client Solutions Managers and 1x Client Solutions Planner to deliver results against set goals- Build scalable processes for our growing Client Solutions team- Create and own playbooks to drive further growth for key advertisers- Manage and grow post-sale client relationships with advertisers of all sizes- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign- Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings- Share marketplace feedback and guide our advertising strategy- Support and work with the sales team on pre-sale research and pitch- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team- Work to manage custom programs or sponsorships with other departments internally and lead the custom content campaigns to ensure assets are distributed and delivered on time- Serve as external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnership- Work and collaborate with diverse group of internal cross-functional teams- Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns

Los Angeles, California, Us

Lead CSM on enterprise music/audio streaming clients (Spotify, Pandora, SiriusXM, iHeart Media and Stitcher):- Platform Expert: crafted top-performing execution strategies across Auction and Reservation investments, provided white-glove customer service and provided optimizations to campaigns- Client Retention and Growth: retained 100% of clients in role, and grew investments in TikTok 300%+ YoY across book of business. Created upsell narratives rooted in analytics/product for clients that drove over $500k+ in additional revenue, and won 2x SPIFF awards for client Product/Signal adoption- Global Execution: Led global execution for Spotify Wrapped, across 30x different markets, with over 75 custom creator posts and drove significant revenue, inclusive of an upsell in the U.S.- Leadership: led Auction advertising trainings for new hires, built out sales and marketing materials for the entire CST organization, was nominated as a top-performer and CST onboarding buddy - Created successful and sustainable media strategies that deliver against client KPIs- Monitored, analyzed campaign performance and make proactive recommendations to improve results- Project managed complex media buys with multiple stakeholders, timelines, and assets- Supported and worked with Sales on pre-sale research and pitches- Served as external product expert- Managed measurement strategy and creative execution- Collaborated with cross-functional teams to ensure successful campaign executions and troubleshoot client issues- Collected marketplace feedback and insights to guide our advertising strategy and ad offerings

New York, New York, Us

Led entire pre-to-post campaign lifecycle and owns all aspects of advertising programs for consumer brand partnerships. Developed strong client relations to drive results through solutions-oriented mindset, detailed performance analysis and effective cross-platform media plans. Leveraged industry knowledge of digital/social media to lead new social programs, create custom offerings, and deliver first-time, never-been-done-before, executions successfully.Details:- Media Planning: supporting Brand Partnerships team with pre-sale strategy based on client's KPIs, budget, timing, capabilities, etc.- Client Onboarding: owning the advertising partner's transition from pre-sale to post-sale, supporting IO and other documentation logistics, booking in CRM system (Boostr), establishing KPIs and other benchmarks for success and facilitating kick-offs.- Client Success: facilitate smooth creative process, maintain campaign timelines, manage client feedback, traffic ads, and ensure approval prior to launch. Deliver campaign reporting, offer mid-campaign optimizations, and post-campaign delivery and wrap reporting.- Client retention, renewal and growth: collaborate with Brand Partnerships team to develop client renewal strategy based on performance and client objectives.

Sunnyvale, Ca, Us

Led marketing consultation, implementation, and renewal of LinkedIn Marketing solutions to customers at scale, drove over-performance in media sales through client-first approach with customized strategies to drive B2B and B2C results.Details:- Outperformed team goals for FY 2020 (finished year at 134% of quota), inclusive of driving/impacting millions of dollars in advertising revenue | Personally delivered 14% over estimate during COVID-19.- Managed multiple advertising campaigns simultaneously across a myriad of 160+ different clients across the US by leveraging LinkedIn's suite of advertising/marketing products as a cross-functional sales partner.- Built strong relationships with clients by providing best-in-class customer experience from onboarding to execution, including identifying opportunities to improve campaign performance based on data analysis, creative ideation, and strategic marketing consultation- Partnered with sales support teams across Insights, Customer Success, and others to troubleshoot campaigns, to ensure error-free execution, and to deliver optimal results - Proactively analyze and optimize customers’ recruitment media campaigns to make strategic recommendations to customers and ensure client objectives are met- Owned all aspects of brand campaigns to ensure client objectives are met, from making recommendations on target audiences to proving ROI through campaign insights, and develop sales opportunities for partnership renewals with data-driven narratives- Advised on media creative and content quality and development, leveraging recruitment media expertise to maximize performance and delivery at scale- Successfully renewed media clients- Developed new onboarding materials for new hires, and created supplementary marketing materials to aid Solutions team accomplish objectives- Led an Alumni Panel with fellow Wake Forest alums at LinkedIn to a graduating class of seniors in April 2020

Miami, Florida, Us

Led Univision's digital + social sports advertising/partnerships business from ideation, sale, implementation/execution, and analysis/renewal. Created new products/offerings, and leveraged social partners to drive results for the business; grew Twitter Sponsorships partnership 3x in role.Details:- Drive digital sports strategy by working with sales leadership to identify priority properties/products, approve/build sports media plans and templates, provide expertise on packaging and responding to RFP’s, participating in external sales calls to pitch initiatives, work closely with production teams to ideate on new products and campaign management- Solutions-oriented: worked with external clients/agencies as part of the sales team to pitch new concepts across digital & 360° lead digital ideation including ideating with content teams, building decks, price out opportunities, grow budgets, work with sales to tailor opportunities to wide ranges of clients, and provide best-in-class, award-winning sports advertising executions across platforms- Drive results: activate new clients in sports across both linear and digital mediums, continue to oversee digital sports partnerships with vendors like Twitter Sponsorship and act as digital sports expert both internally and externally - led 326% growth (YTD) in partner revenue with Twitter from prior years through new client/brand activations across Univision's soccer portfolio and the development/sale of new products. - Successfully sold through social sports executions/new activations across platforms and properties to brands like Google, Wells Fargo, Universal, DiGiorno, Bud Light, AT&T, Tecate, State Farm, Nissan & Walmart- Campaign with Google Pixel names honorable mention at the 2020 Cynopsis Sports Awards for Use of Integrated Sponsorship for Broadcast- Successfully conceived, sold, directed & produced an influencer execution surrounding the June Mexican Men's National Team matches in 2019 in Atlanta and Dallas

Miami, Florida, Us

Built programs that drove sports sales strategy across linear TV, digital and social properties through data analysis, managed financial models tied to revenue goals per property and spearhead creative ideation for RFP responses across all mediums.Details:- Creative ideation for digital-led and 360°-based sports marketing for top soccer properties: including building decks, prospecting, pitching/other strategic sales initiatives to build scatter/upfront opportunities, industry-leading ad innovations and ownership positions- Strategic sales analysis: drive sports strategy by identifying targets, developing timelines, trackers, and sales toolkits to ensure the expected results are delivered on time. Track the digital ad sales process for key Univision sports tentpoles such as the 2019 Gold Cup, Liga MX, UEFA Champions League & the US-Mexican National Teams- Spearhead special sports sales projects: assigned by sales and strategy leadership team; collaborate with cross-functional teams internally, as well as digital partners like Facebook, Twitter and Snapchat on streamlining initiatives to drive revenue

Miami, Florida, Us

Became a top performing planner in role; led upfront planning for Group M clients, and drove results for the Network Ad Sales organization through creative problem solving, detailed media pricing knowledge/analysis and expert packaging across linear media.Details:- Effectively created and revised Upfront as well as Scatter linear network media plans to maximize revenue and inventory based on marketplace conditions and client needs/requests- Oversee account stewardship to fully deliver ad buys on all UCI networks for three major agencies, as well as collaborating directly with Sales Coordinators to book ADU packages to ensure delivery- Work closely with Sales, Pricing, Planning and Traffic to ensure all advertisers air as negotiated, as well as Marketing team to ensure elements are placed correctly within media plans- Provide excellent client service through building and maintaining close communication with agency/client counterparts- Schedule/plan client outings, client-facing events and participate in presentations- Supervise and train Sales Coordinators on all pre- and post-sales support- Continue to pitch my digital innovation concept to clients for relevant digital/social RFPs

Miami, Florida, Us

Demonstrated rapid growth and diligent work ethic while effectively managing advertising partners linear television budgets. Details:- Ensured full delivery of Univision network (broadcast/cable) entertainment, and sports advertising deals for ten to fifteen different clients by providing weekly stewardship delivery reports, creating ADU packages to combat under-delivery, addressing pre-empted units, and working closely with traffic and inventory managers to confirm all commercials air within client’s guidelines- Participated in inaugural UCI Digital Innovation Think Tank, and proposed a digital branded content feature strategy that won the contest; working with Vice President of Digital Ad Sales to develop a business plan in time to offer out to clients during the upfront, helping to pitch the idea to clients. Maintained sales tracker to follow the concept from original offer to purchase- Learned the commercial-booking software expediently to efficiently process client requests, which include branding, quarterly flighting, billing adjustments, accounting, invoice tracking, weekly allocations, providing updated flow charts and shifting advertising weight between client flight weeks as needed- Utilized strong media math, problem solving and organization skills, as well as relationship building across a variety of cross-functional teams to accomplish daily, weekly and monthly business goals

Atlanta, Georgia, Us

- Daily responsibilities included analyzing resumes, scheduling and directing client meetings, and conducting phone as well as personal interviews to qualify and to place consultants in positions with the company’s Fortune 500 clients in industries like finance, cyber security, information technology, commercial real estate, investment banking, accounting, and engineering- Worked within compliance regulations to fully vet candidates through conducting reference checks and background screenings, as well as ensuring that onboarding paperwork was completed as expediently as possible- Prospected leads for growing new lines of business, cold-called on leads I accrued, and developed client relations by providing them excellent candidates for staff augmentations- Took on office leadership responsibilities including scheduling daily lunch plans for all recruiters and training new hires on using the internal system and company's proprietary database- Produced 275-300 calls and added 40-50 candidates to the internal database on a weekly basis, managed incoming phone and e-mail traffic and created weekly reports regarding my activity and professional growth

Twickenham, London, Gb

- Interned under Haymarket’s leading brand SC Magazine, a trusted source of specialist information and intelligence for IT security professionals. The brand produces digital and print media, and hosts conventions and award shows, virtual events, as well as the content for two websites- Developed effective marketing and lead generation strategies for major technology brokers via the website and other mediums, started and maintained a sales report for entire fiscal sales year- Compiled marketing directives, lead reports and schedules, revamped the SC Media Center and SC Congress sites, participated in web development meetings, utilized an Agile schedule for project management and created website content

Bachelor’S Degree, Communications And Spanish

Spanish Language And Literature