Running a strategic growth consultancy focused on digital business model innovation, integrated marketing strategy, transformation strategy and leadership coaching.

Brand and Product Development of AI-aided Companion Experiences that help people with daily life challenges that they have with the products and brands they own.

Aiding the Breedera Team in brand and marketing strategy, and digital product development to ensure future growth in the petcare ecosystem.

Uniting my personal passion for general aviation and my skills in marketing strategy to support the most iconic German general aviation magazine brand for serious general aviation pilots, aircraft owners and operators.

Building the brand experience innovation offer of Clear in Germany

Helped design, implement, and refine the first three years of the Unleashed Pet Care Accelerator Programme by Purina. Proposed and implemented cohort programme ways of working, tools and workshop mechanics for cohorts of 6 start-ups per year. Acted as daily go-to coach for start-up founders and corporate champs.

Vicoland is a corporate start-up that uses proprietary legal tech to allow freelancers to easily form legal consortia in automated contractual frameworks so they can bid on larger projects. Vicoland’s CEO hired me help the team come up with the requirements as well as to help aid the business development team to win the first pilot clients.

• Financial, commercial and cultural turnaround of agency • Transformation of traditional account and creative team towards modern lead agency with strong social capability• Established new competence areas CX Innovation, Product & Service Design with new wins • Started digital platform building competency in the areas marketing automation, CRM, and omnichannel solutions• Defined new role for agency within the network• Spokesperson for PR, networking and events• Authored transformation strategy and group service offering for DAN Germany and supported agency holding repositioning

In 2007, I initiated the strategic expansion of the Brand Planning division at Leo Burnett Germany, assembling a multidisciplinary team of Brand Strategists, Digital Strategists, UX Planners, and Shopper Marketing Strategists. Our mission was to innovate a scalable strategic planning approach that synergized top-down leadership with bottom-up insights.Come 2009, I was entrusted with chairing the Global Strategy Standards Board at Leo Burnett Worldwide during a pivotal rethinking of the agency's philosophy and strategic tools. Collaborating with regional strategy leads and global research analysts, we implemented the 'HumanKind' philosophy, integrating behavioral planning tools and cultural trend analysis across the agency's international network.Capitalizing on this rich experience, my focus shifted to pioneering innovation in startup strategy processes and tool development. I have since provided bespoke innovation and brand strategy consulting to approximately a dozen startups, refining their strategic frameworks for competitive edge and market growth.Clients:Fiat, Fissler, Chevrolet, Dunlop, Goodyear, Seramis, Samsung, McDonald's, Pfizer, About You,

KKLD* was an agency startup focusing on innovation marketing strategy and implementation with such clients as BMW, Mini, Lufthansa. As one of the first to work for the agency, I helped the agency in transitioning to a strategic service level, while running the Thomas Cook account. Now a sizable agency, it was bought by WPP in 2013.Clients:Thomas Cook Global E-commerce (Repositioning and Relaunch); BMW Clean Energy (Pitch Win)

Competency Building:Introduced Brand User Experience MethodologyBuilt user experience strategy tools and practiceBuilt brand planning practices as first German agency to combine brand and experience planningDefined first agile project management flow to allow for implementation of Brand User Experience MethodologyMerger and Acquisition Support:Helped Owners in the commerical part of the M&A to Razorfish PurchaseClients & New Business:Nintendo Europe (Pan-European Digital and Brand User Experience Strategy);Philip Morris International (Pitch win and International New Product Category Positioning and Online Launch)Clients & Wins:T-Mobile Germany (Pitch Win and Online Shop Relaunch); T-Mobile International (Pitch Win and International Web User Experience and Visual Brand Style Guide Relaunch)Olympus E-commerce Strategy (Consulting)YelloStrom (Pitch Win)

Hired as the second employee of the BBDO digital marketing agency start-up. Established User Experience as a strategic planning practice.Created iterative development workflow and documentation methodology for short development cycles with offshore partners.Multinationals:Bayer, Pfizer (Pharmacia); GE Medical, Nicotrol;Doritos, Tostitos, Stax, Lay’s, Pepsico, Juicy Fruit, Big Red, Pizza Hut, Snickers, Kahlua, Red Stripe Beer, Etrade, New York Stock Exchange, Mastercard, Cingular Wireless, America Online, Office Depot, Cingular Wireless, Stax, Nicotrol, Sony, LeisureplanetFrito-Lay, PepsiCo, SonyInternet Startups: Man.com, Realestate.com, Leisureplanet.com, Etrueke.com, carday.comNon-Profit: Robinhood Foundation, Police Athletic League, Harvard Center for Media and Child Health, Star Foundation, United States Golf Association

Planning and prototyping of the start-up's brand strategy, user experience, sell-in to investors, and liaision to backend developers and graphic designers. The startup's idea was geared for the Latin American market with one of the biggest newspaper conglomerates of the region.

Hired to join a web design start-up team within a traditional ad agency. Acted as the interface between creative development and technology and web development by creative interaction and information architecture concepts. First experience working for dotcom start-ups.Clients:RxConnect (Start-up Branding and Online Shop); Mastercard, AT&T, Sony (Sony.com first corporate site relaunch).