• 2016 WebAward for Outstanding Achievement in Web Development• Manage responsive website redesign for VisitAlexandriaVA.com, including Request for Proposal (RFP) preparation, bidder analysis, contractor procurement and remote vendor project management (1-year contract; Budget: $150k/year)• Assess responsive website redesign progress, weekly through management of development site functionality testing and SEO/UX assessment to ensure site consistency across multiple platforms (desktop, tablet, & smartphone) • Create, update & audit web content via proprietary CMS systems & HTML/CSS (Increased sessions by 40% year-over-year)• Analyze metrics using Google Analytics to drive change in website and email communication strategy, including the creation and biweekly review of data dashboards for senior staff, including the organization COO, CEO & Directors of Sales & Comm. • Complete ROI analysis for organization-wide media buys across audiences including destination, regional and tourist-in-market through collaboration with and management of three third-party agencies (Budget: $1.7M/year)• Conduct email marketing campaign using the Salesforce Marketing Cloud and track efficacy of internal digital marketing initiatives to improve search engine visibility (SEO, SEM, and Content Strategy)• Manage an internal Content Management Specialist (direct report) to ensure website content is accurate, up-to-date and aligned with organizational brand standards • Propose and implement digital asset management system and comprehensive digital engagement strategy for FY15/16• Complete various graphic design projects for digital ads (using InDesign), support on-going content reviews across teams (Operations, Sales, Communications/Marketing & Client Engagement) & provide training to internal staff, as needed

• Tracked and interpreted website analytics to provide recommendations for new media strategy• Managed grass-roots direct marketing campaigns to facilitate community involvement and student enrollment• Provided training for school administrators on digital content, brand integration and social media community building • Collaborated with the Office of Operations & the Office of Human Capital to create print and digital marketing campaigns for student, school-based, and central office recruitment efforts including custom materials & ad-buy strategy (Budget: 250k)• Implemented marketing strategy and provide creative insight for target 40 high-need schools • Created custom School Marketing Toolkits including social media, online community and SMS support• Managed DCPS web content for headquarters DCPS.DC.gov & 125 individual school sites (500+pages; 10,000,000 hits/year)

• Created and managed social networks (via the Ning platform) for the alumni of 20 universities (membership of 150,000+)• Built and developed brand platform for AlumniRoundup.com in collaboration with individual campus site• Implemented digital and print marketing campaigns, increasing membership by 400% in 3 years • Generated & analyzed weekly web analytics to design on-going marketing campaigns focused on search engine optimization

• Managed internal Sharepoint for all Atlanta staff (approx. 150 staff members)• Completed installation and maintenance for personal computer systems, peripheral devises and software systems across University of Phoenix campuses in the Atlanta metropolitan area & resolved approx. 500 incidents (4 hr. resolution avg.)

• Secured new business/sponsorships and managed event logistics including talent, security, and venue contracts for sponsored concerts, networking and night-life events in the Metropolitan Area (primary manger of Diageo Premium Drink Brand launch)• Compiled lead database and implemented direct marketing campaign to targeted demographics for events (50,000+)